Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Review of Humanities Studies Journal of Indonesian Tourism and Policy Studies
Priyandhini, Besty
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Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PERANAN PURCHASING DALAM PENGADAAN BARANG DIHOTEL THE RITZCARLTON JAKARTA MEGA KUNINGAN Putri, Gea Fitriannisa; Gulfira, Poeti Nazura; Priyandhini, Besty
Journal of Indonesian Tourism and Policy Studies Vol. 3, No. 2
Publisher : UI Scholars Hub

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Abstract

This study discusses the process of material procurement of goods, the process of filing documents by staff purchasing, and obstacles experienced by staff purchasing during the procurement process. The method used in the writing of this final work is a field observation method where the authors participate directly to the field to see, research, and perform. The author also used interview methods to get a direct answer from industry players.
#BERGERAKLEBIHBAIK AS A CULTURAL CAMPAIGN: BRAND ACTIVATION, DIGITAL LIFESTYLE, AND URBAN HEALTH CONSCIOUSNESS IN CONTEMPORARY INDONESIA Ningtyas, Putri Ayu; Satria, Hardika Widi; Priyandhini, Besty; Tantuah, Naldo; Heychael, Muhammad; Kirana, Nazira Shafera
International Review of Humanities Studies
Publisher : UI Scholars Hub

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Abstract

In today's hyper-competitive branding environment, marketing strategies are no longer solely focused on product promotion but have evolved into cultural practices that shape societal norms, values, and identities. This study explores how Pristine, a premium bottled mineral water brand, utilized brand activation through the #BergerakLebihBaik campaign to not only increase brand awareness but also construct a cultural narrative around health, wellness, and lifestyle among urban Indonesian consumers. Through a mixed-method qualitative approach including social media observation, in-depth interviews, and document analysis, this research demonstrates how the campaign functioned as a cultural artifact that mediated discourses of modern health, digital engagement, and consumer identity. The results show that the campaign achieved significant online and offline reach, indicating successful brand-culture integration.
Co-Authors Gulfira, Poeti Nazura Heychael, Muhammad Kirana, Nazira Shafera Ningtyas, Putri Ayu Putri, Gea Fitriannisa Satria, Hardika Widi Tantuah, Naldo