Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Review of Humanities Studies Jurnal Vokasi Indonesia Journal of Indonesian Tourism and Policy Studies
Priyandhini, Besty
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Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PERANAN PURCHASING DALAM PENGADAAN BARANG DIHOTEL THE RITZCARLTON JAKARTA MEGA KUNINGAN Putri, Gea Fitriannisa; Gulfira, Poeti Nazura; Priyandhini, Besty
Journal of Indonesian Tourism and Policy Studies Vol. 3, No. 2
Publisher : UI Scholars Hub

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This study discusses the process of material procurement of goods, the process of filing documents by staff purchasing, and obstacles experienced by staff purchasing during the procurement process. The method used in the writing of this final work is a field observation method where the authors participate directly to the field to see, research, and perform. The author also used interview methods to get a direct answer from industry players.
#BERGERAKLEBIHBAIK AS A CULTURAL CAMPAIGN: BRAND ACTIVATION, DIGITAL LIFESTYLE, AND URBAN HEALTH CONSCIOUSNESS IN CONTEMPORARY INDONESIA Ningtyas, Putri Ayu; Satria, Hardika Widi; Priyandhini, Besty; Tantuah, Naldo; Heychael, Muhammad; Kirana, Nazira Shafera
International Review of Humanities Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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In today's hyper-competitive branding environment, marketing strategies are no longer solely focused on product promotion but have evolved into cultural practices that shape societal norms, values, and identities. This study explores how Pristine, a premium bottled mineral water brand, utilized brand activation through the #BergerakLebihBaik campaign to not only increase brand awareness but also construct a cultural narrative around health, wellness, and lifestyle among urban Indonesian consumers. Through a mixed-method qualitative approach including social media observation, in-depth interviews, and document analysis, this research demonstrates how the campaign functioned as a cultural artifact that mediated discourses of modern health, digital engagement, and consumer identity. The results show that the campaign achieved significant online and offline reach, indicating successful brand-culture integration.
Tiktok for Adlab's Brand Awareness Wicaksono, Apriansyah; Priyandhini, Besty
Jurnal Vokasi Indonesia Vol. 12, No. 1
Publisher : UI Scholars Hub

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Currently, social media has become a communication tool that exists in almost every aspect of life. Social Media marketing has become a form of marketing that is very relevant with advances in social web technology. A Social Media Specialist has an important role in increasing the existence of a TikTok account to expand the brand awareness. The focus of this thesis is to highlight the role of Social Media Specialists in developing TikTok Adlab UI brand awareness, outline the message to form Adlab brand awareness, and describe the content strategy implemented. The methodology used in this writing includes observation and interviews as primary methods and literature study as secondary methods. Adlab UI, is an advertising agency based on collaboration between practitioners and academics from the Creative Advertising Study Program, Vocational Education Program, Universitas Indonesia. As a Social Media Specialist at Adlab, the main duties include content planning, ideation, production and regular evaluation of TikTok content. This role also includes developing TikTok content plans, ideation, production, and reporting on TikTok Adlab's social media progress. In order to expand the brand awareness, the Social Media Specialist is also responsible for content management and content pillars. During the period April to May 2024, the Social Media Specialist has posted 10 contents whilst implementing a new strategy by introducing the hashtag #LifeatAdlab to strengthen Adlab's brand awareness. The content strategy that Adlab has implemented has proven effective in expanding brand awareness, as well as making a significant contribution to the overall growth of Adlab's TikTok account.
Co-Authors Gulfira, Poeti Nazura Heychael, Muhammad Kirana, Nazira Shafera Ningtyas, Putri Ayu Putri, Gea Fitriannisa Satria, Hardika Widi Tantuah, Naldo Wicaksono, Apriansyah