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All Journal Journal of Research in Business, Economics, and Education INTELEKTIVA
Asadul Usud Boyratan
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Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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THE INFLUENCE OF SERVICE TO CUSTOMER SATISFACTION IN DIRAJA HOTEL Wasilatun Nikmah; Isyana Emita; Asadul Usud Boyratan
Journal of Research in Business, Economics, and Education Vol. 1 No. 2 (2019): December
Publisher : Kusuma Negara Business School

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Abstract

Service has a very important role in the industry that is engaged in services, including hotel lodging services. Attention to the interests of customers by looking at the needs and satisfaction of service is a major factor in business success amid increasingly fierce competition. Therefore, realizing the importance of the value of service quality in order to increase customer satisfaction makes the company have to develop good business and customer relationships. The study uses quantitative descriptive analysis, with observational methods, questionnaires and documentation to 100 respondents and the sampling technique uses incidental sampling, which is a sampling technique based on chance. Data processing using SPSS version 23.0. Based on the analysis and processing of data according to the calculation of the correlation coefficient, it is known that Service to Customer Satisfaction has a strong relationship that is 0.786 and according to the calculation formula the coefficient of determination can be seen that by 59.4% and the remaining 40.6% is influenced by other factors, then the regression effect namely Y = 23,438 + 0.462 X. This equation shows that the service is constant or 0, then Y (Customer Satisfaction) is 23,438. The regression coefficient of 0.462 states that each addition of 1 to service will increase customer satisfaction by 0.462. Where Y = Customer Satisfaction and X = Service.
MANAJEMEN SUMBER DAYA MANUSIA DALAM PERSPEKTIF BUDAYA ORGANISASI: STRATEGI MEMBANGUN KINERJA BERKELANJUTAN Asadul Usud Boyratan; Niken Herawati; Aris Hidayat; Slamet Maryoso
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 03 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI SEPTEMBER - DESEMBER
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Manajemen Sumber Daya Manusia (SDM) tidak dapat dilepaskan dari konteks budaya organisasi yang membentuk nilai, norma, dan perilaku kerja individu maupun kelompok. Penelitian ini bertujuan untuk menganalisis peran budaya organisasi dalam membangun strategi manajemen SDM yang berorientasi pada kinerja berkelanjutan. Pendekatan yang digunakan adalah kualitatif deskriptif melalui studi literatur dan analisis konseptual terhadap berbagai temuan penelitian terkini terkait budaya organisasi dan praktik manajemen SDM. Hasil kajian menunjukkan bahwa budaya organisasi yang kuat, adaptif, dan selaras dengan visi organisasi mampu meningkatkan komitmen, motivasi, serta kinerja karyawan secara berkelanjutan. Nilai-nilai budaya seperti kepercayaan, kolaborasi, integritas, dan pembelajaran berkelanjutan berfungsi sebagai landasan dalam proses rekrutmen, pengembangan kompetensi, penilaian kinerja, dan sistem penghargaan. Selain itu, integrasi perspektif budaya dalam manajemen SDM terbukti mampu memperkuat daya saing organisasi di tengah dinamika perubahan lingkungan kerja dan tuntutan globalisasi. Penelitian ini menegaskan bahwa strategi manajemen SDM berbasis budaya organisasi tidak hanya berkontribusi pada pencapaian kinerja jangka pendek, tetapi juga menjadi faktor kunci dalam menjaga keberlanjutan organisasi. Temuan ini diharapkan dapat menjadi rujukan konseptual bagi praktisi dan akademisi dalam merancang kebijakan manajemen SDM yang kontekstual dan berorientasi jangka panjang.
Co-Authors A.A. Ketut Agung Cahyawan W Aris Hidayat Isyana Emita Niken Herawati Slamet Maryoso