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All Journal Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur
Mufidah, Hayatul
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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EFEKTIVITAS STRATEGI PEMASARAN XIAOMI MELALUI SOSIAL MEDIA DI KABUPATEN JEMBER Musyaffa', Musyaffa'; Maryani, Maryani; Mufidah, Hayatul; Sutjahyo, Sutjahyo; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4146

Abstract

The smartphone market in Jember Regency has experienced rapid growth in recent years. Xiaomi, as one of the leading smartphone brands, has a big opportunity to increase its sales in this region. This research aims to analyze effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency. This research uses qualitative methods with a case study on Xiaomi. Data was collected through interviews with key informants, observation and document analysis. The aim of this research is to determine the effectiveness of Xiaomi's marketing strategy in Jember Regency in increasing sales. The research results show that effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency include social media optimization, influencer marketing, digital advertising, content marketing, e-commerce. This research shows that an effective digital marketing strategy can help Xiaomi increase its sales in Jember Regency. Implementing appropriate and measurable strategies can help Xiaomi achieve its market target in this region.
SWOT STRATEGY "UMKM GADO-GADO PAK KIRUN JEMBER" IN FACING BUSINESS COMPETITION Yuliani, Dien; Mufidah, Hayatul; Dharma, Rendra Adi; Qomariah, Nurul
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 1 (2024): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i1.10896

Abstract

One of the businesses that supports the national economy that cannot be underestimated is Micro, Small and Medium Enterprises (MSMEs). The important roles that MSMEs can contribute include creating jobs, increasing people's income, and encouraging national economic growth. MSMEs have proven to be resilient when facing the monetary crisis that hit Indonesia. So that MSMEs can survive in the face of increasing business competition, the government has an important role in helping MSMEs to develop and become stronger. Cooperation and synergy is needed between the two parties, namely the government and MSMEs, so that the national economy can be strong and resilient. The purpose of this research is to find out how the marketing strategy carried out by "UMKM Gado-gado Pak Kirun Jember" increases sales. The type of research is qualitative with SWOT analysis. Data collection methods are interviews, documentation and observation. The results of this research show that the strategic analysis carried out has been effective and the SWOT strategy has been applied to increase sales at Gado-gado Pak Kirun UMKM, namely its advantages in the form of a distinctive sweet and spicy savory taste, prioritization of product quality, fast service, and a complete menu level of nutrients. with varying spiciness. Relatively affordable price. High nutritional value of gado-gado.
Co-Authors Dharma, Rendra Adi Maryani Maryani Musyaffa', Musyaffa' Nurul Qomariah Sutjahyo, Sutjahyo Yuliani, Dien