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All Journal Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur
Dharma, Rendra Adi
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENERAPAN ANALISIS SWOT DALAM MENINGKATKAN PENJUALAN “SIOMAY PAK BLANGKON”JEMBER Dinarso, Rahmat Cahyo; Haryono, Rudi; Dharma, Rendra Adi; Kusuma, Hendra; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4137

Abstract

The increasingly fierce level of business competition currently means that business actors need to have a strategy in order to survive and develop. Companies and micro businesses need to implement effective marketing strategies to increase sales. This marketing strategy can also prepare yourself to face increasingly fierce competition from other competing businesses. By using a SWOT analysis, a business can determine what needs to be improved both internally and externally to ensure work operations run smoothly. This research aims to see the application of SWOT analysis to the factors that influence sales and to analyze the application of SWOT analysis in increasing the sales volume of "Siomay Pak Blangkon". The method used in this research is a literature review method using a qualitative descriptive writing system and an interview method by directly interviewing the owner of "Siomay Pak Blangkon". The results of the research show that with this SWOT analysis the strengths, weaknesses, opportunities and threats of Jember's "Siomay Pak Blangkon" micro business actors can be described. The strengths include: there are 2 dumpling menus, wet and dry, guaranteed quality, offline and online sales. The weaknesses are: short selling time, still using sidewalks for selling. The opportunities are: increasing population of Jember city, being able to sell online, strategic location. Meanwhile, the threats are: the emergence of new business actors, less stable economic conditions. Keywords: SWOT analysis; marketing strategy; sale; micro business.
SWOT STRATEGY "UMKM GADO-GADO PAK KIRUN JEMBER" IN FACING BUSINESS COMPETITION Yuliani, Dien; Mufidah, Hayatul; Dharma, Rendra Adi; Qomariah, Nurul
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 1 (2024): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i1.10896

Abstract

One of the businesses that supports the national economy that cannot be underestimated is Micro, Small and Medium Enterprises (MSMEs). The important roles that MSMEs can contribute include creating jobs, increasing people's income, and encouraging national economic growth. MSMEs have proven to be resilient when facing the monetary crisis that hit Indonesia. So that MSMEs can survive in the face of increasing business competition, the government has an important role in helping MSMEs to develop and become stronger. Cooperation and synergy is needed between the two parties, namely the government and MSMEs, so that the national economy can be strong and resilient. The purpose of this research is to find out how the marketing strategy carried out by "UMKM Gado-gado Pak Kirun Jember" increases sales. The type of research is qualitative with SWOT analysis. Data collection methods are interviews, documentation and observation. The results of this research show that the strategic analysis carried out has been effective and the SWOT strategy has been applied to increase sales at Gado-gado Pak Kirun UMKM, namely its advantages in the form of a distinctive sweet and spicy savory taste, prioritization of product quality, fast service, and a complete menu level of nutrients. with varying spiciness. Relatively affordable price. High nutritional value of gado-gado.
Co-Authors Dinarso, Rahmat Cahyo Hendra Kusuma Mufidah, Hayatul Nurul Qomariah Rudi Haryono, Rudi Yuliani, Dien