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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis E-Jurnal Manajemen
Rosyid
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor Pengaruh Nilai Perusahan pada Perusahaan Transportasi yang terdata di Bursa Efek Indonesia Periode 2015 - 2020 Rosyid; Daffa Haryasalam
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 2 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v2i2.340

Abstract

This study aims to prove the effect of firm size, capital structure, and solvency either partially or simultaneously on firm value in the transportation sub-sector listed on the Indonesia Stock Exchange. The period used in this study is 6 years, starting from 2015-2020. This research uses a quantitative approach with an associative approach. And the sampling technique used in this research is the purposive sampling technique. The type of data used in this research is secondary data. So that the sample in this study amounted to 22 companies that are in the Transportation Sub-Sector listed on the Indonesia Stock Exchange in the 2015-2020 period. The data analysis technique used in this research is descriptive statistical analysis, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that partially firm size has a positive and significant effect on firm value, partially capital structure has a negative and significant effect on firm value, then partially solvency has a positive and significant effect on firm value. The results of the study simultaneously show that firm size, capital structure, and solvency have an effect on firm value
DAMPAK TRANSFORMASI DIGITAL TERHADAP PENINGKATAN KINERJA PENJUALAN STUDI KASUS TOKO SEPATU LANGKAHKAKIYK (2019–2025) Rosyid; Eny Sulistyowati
E-Jurnal Manajemen Vol. 15 No. 3 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i3.p07

Abstract

Transformasi digital merupakan strategi penting bagi UMKM dalam menghadapi perubahan perilaku konsumen dan persaingan bisnis yang semakin kompetitif. Penelitian ini bertujuan menganalisis pengaruh transformasi digital terhadap kinerja penjualan serta pola belanja konsumen pada Toko Sepatu LangkahKakiYK yang menerapkan model bisnis offline online. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan penjualan tahunan periode 2019–2025. Metode analisis meliputi analisis tren penjualan, Channel Contribution Analysis, uji normalitas Shapiro Wilk, dan uji Wilcoxon Signed Rank Test untuk menguji perbedaan kinerja penjualan sebelum dan sesudah transformasi digital. Hasil penelitian menunjukkan adanya peningkatan penjualan signifikan setelah penerapan transformasi digital, dengan marketplace Shopee sebagai kanal penjualan dominan. Terjadi pergeseran pola belanja konsumen dari offline ke online, serta perubahan fungsi toko offline menjadi pusat distribusi, gudang stok, dan titik pengambilan barang bagi reseller. Uji Wilcoxon mengonfirmasi adanya perbedaan kinerja penjualan yang signifikan antara periode sebelum dan sesudah transformasi digital. Penelitian ini menyimpulkan bahwa transformasi digital berpengaruh positif terhadap peningkatan kinerja penjualan dan pembentukan pola belanja omnichannel  pada UMKM. Implikasi penelitian menegaskan bahwa integrasi kanal offline dan online secara strategis dapat menjadi kunci keberlanjutan dan pertumbuhan UMKM ritel.   Digital transformation has become a critical strategy for MSMEs to navigate shifting consumer behavior and increasingly competitive business environments. This study aims to analyze the impact of digital transformation on sales performance and consumer shopping patterns at LangkahKakiYK Shoe Store, which implements an integrated offline-online business model. Using a quantitative approach, the research utilizes secondary data from annual sales reports for the 2019–2025 period. Analytical methods include sales trend analysis, Channel Contribution Analysis, Shapiro-Wilk normality test, and the Wilcoxon Signed-Rank Test to evaluate differences in sales performance before and after digital transformation. The results indicate a significant increase in sales following the implementation of digital transformation, with the Shopee marketplace emerging as the dominant sales channel. Findings reveal a shift in consumer shopping patterns from offline to online, alongside a functional change of the physical store into a distribution center, warehouse, and pickup point for resellers. The Wilcoxon test confirms a significant difference in sales performance between the two periods. This study concludes that digital transformation positively influences sales performance and the formation of omnichannel  shopping patterns in MSMEs.
Co-Authors Daffa Haryasalam Eny Sulistyowati