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Membangun Keunggulan Bersaing Griya Kreatif Private melalui Exhibition dan Digitalisasi Kodrat, David Sukardi; Rosida Dewi, Melinda Alfiani; Wartiningsih, Minarni; Sofyan Kurniawan, Widya Arif; Prameswari, Gita; Aristya, Tania
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.3940

Abstract

Covid-19 membawa dampak yang besar terhadap lanskap persaingan bisnis secara global mulai dari bisnis skala kecil hingga bisnis skala besar. Hanya bisnis yang secara kreatif mengubah strategi bisnisnya yang mampu bertahan. UMKM secara masif mengubah dirinya menjadi peka dengan teknologi. Griya Kreatif Private merupakan salah satu UMKM di Desa Wage telah melakukan inovasi berupa digitalisasi proses belajar mengajar dan mengikuti kegiatan pameran untuk menjalin komunikasi dengan masyarakat untuk meningkatkan brand awareness dan menawarkan customer experience baru dalam proses belajar. Metode pelaksanaan yang dilakukan adalah enam tahapan proses inovasi. Adapun hasil yang didapatkan adalah mendapatkan inovasi berupa digitalisasi proses pembelajaran dan masukan dari hasil survei di pameran atas inovasi yang telah dilakukan sehingga Griya Kreatif Private dapat terus bertahan hidup dengan meningkatkan keunggulan bersaingnya.
Long-Term Buyer-Supplier Relationship Analysis Aristya, Tania; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.4100

Abstract

This study discusses the factors contributing to the long-term relationship between a business and its suppliers. The problem faced by the company is the unfulfilled realization of the fulfillment of the copra raw material. The competition among copra business players and the potential suppliers choosing to sell to competitors causes this problem. This research aims to determine the factors contributing to the sustainability of the relationship between the company and its suppliers. The method used in this study is a quantitative method with an exploratory factor analysis approach using the SPSS analysis tool. The population in this study consists of 45 company suppliers scattered in North Maluku and East Nusa Tenggara. The sampling technique used is saturated sampling, involving all 45 respondents in the population. The data collection method in this research uses a questionnaire with a Likert scale. The results of the factor analysis revealed the formation of five new factors, which are simplifications of the fifteen research variables. These factors are interpersonal Relationships, satisfactory performance, trusted practices, loyalty, and communication synchronization.