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All Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Indonesian Journal of Applied and Industrial Sciences (ESA)
Prameswari, Gita
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Membangun Keunggulan Bersaing Griya Kreatif Private melalui Exhibition dan Digitalisasi Kodrat, David Sukardi; Rosida Dewi, Melinda Alfiani; Wartiningsih, Minarni; Sofyan Kurniawan, Widya Arif; Prameswari, Gita; Aristya, Tania
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.3940

Abstract

Covid-19 membawa dampak yang besar terhadap lanskap persaingan bisnis secara global mulai dari bisnis skala kecil hingga bisnis skala besar. Hanya bisnis yang secara kreatif mengubah strategi bisnisnya yang mampu bertahan. UMKM secara masif mengubah dirinya menjadi peka dengan teknologi. Griya Kreatif Private merupakan salah satu UMKM di Desa Wage telah melakukan inovasi berupa digitalisasi proses belajar mengajar dan mengikuti kegiatan pameran untuk menjalin komunikasi dengan masyarakat untuk meningkatkan brand awareness dan menawarkan customer experience baru dalam proses belajar. Metode pelaksanaan yang dilakukan adalah enam tahapan proses inovasi. Adapun hasil yang didapatkan adalah mendapatkan inovasi berupa digitalisasi proses pembelajaran dan masukan dari hasil survei di pameran atas inovasi yang telah dilakukan sehingga Griya Kreatif Private dapat terus bertahan hidup dengan meningkatkan keunggulan bersaingnya.
The Determination of Service Quality, Price, and Customer Satisfaction in Increasing Repurchase Intention in the Mining Sector Prameswari, Gita; Kurniawan, Daniel
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.12100

Abstract

This study analyzes the influence of service quality, price, and customer satisfaction on repurchase intention in the mining sector. With rising competition, mining companies face the challenge of customer retention through enhanced service quality, competitive pricing, and customer satisfaction. Using a quantitative approach, surveys were distributed to customers from various mining companies, and multiple regression analysis was used to evaluate the relationships between these variables. The results show that service quality and price significantly impact customer satisfaction, positively influencing repurchase intention. Furthermore, customer satisfaction acts as a mediating variable, strengthening the relationship between service quality, price, and repurchase intention. These findings offer practical insights for mining companies in formulating strategies focused on service quality and pricing to increase customer loyalty.
Co-Authors Aristya, Tania Daniel Kurniawan David Sukardi Kodrat Minarni Wartiningsih Rosida Dewi, Melinda Alfiani Sofyan Kurniawan, Widya Arif