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Dewi, NGAS.
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PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP KEPUTUSAN PENGUNJUNG KE MONKEY FOREST UBUD Krisnayanti, Ni Luh Made; Kusuma Negara, I Made; Dewi, NGAS.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p03

Abstract

One of the factors for someone to visit a tourist attraction is because of brand awareness and brand loyalty. Both of these can increase, reach and retain consumers or visitors in deciding to visit an attraction. One of the known attractions in Bali is the Monkey Forest. This research was conducted to know the effect of brand awareness and brand loyalty on the decision of visitors to visit the tourist attraction of Monkey Forest Ubud. The operational definition of the variables used in this study uses brand awareness (X1), brand loyalty (X2) and visiting decisions (X3) variables. Data collection techniques using observation, literature study, interviews and distributing questionnaires with the help of google form. The sample in this study was determined using the Slovin formula so that 100 respondents were found. The data analysis technique of this research is descriptive quantitative with ordinal regression analysis. The results of this study indicate that the Fitting Information Model has a significance value of 0.000 0 (0.05), indicating that there is a strong correlation between Brand Awareness and Brand Loyalty simultaneously on the decision to visit the Monkey Forest Ubud tourist attraction, in a positive direction. This can be seen based on the results of the Pseudo R-Square table showing that the coefficient of determination (R square) includes the Cox and Snell value of 0.770 (77.0%), Nagelkerke's 0.817 (81.7%) and the McFaden value of 0.513 (51.3%). That is, the Nagelkertke coefficient (81.7%) which means that 81.7 brand awareness and brand loyalty variables affect the decision to visit, while 18.3% is influenced by other factors not included in the model test.
PENGARUH GAYA KEPEMIMPINAN GENERAL MANAGER TERHADAP KEPUASAN KERJA DAN KINERJA KARYAWAN DI HOTEL GRAND INNA KUTA Utari, Dewa Ayu Kade Yani; Dewi, LGLK.; Dewi, NGAS.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p20

Abstract

The success or failure of a hotel company is inseparable from the role of Human Resources (HR). The importance of the role of human resources cannot be separated from a leader in carrying out activities as well as job satisfaction and performance from employees. A leader has different type of leadership style on leading his subordinates. Whether or not the leadership style is able to influence the job satisfication and perfomance of his subordinates. This research was conducted to determine the effect of leadership style on job satisfaction and employee performance at the Grand Inna Kuta Hotel. The sampling technique used census sampling technique by distributing 159 questionnaires to employees of the Grand Inna Kuta hotel. The data used was a likert scale model questionnaire which was calibrated using validity and reliability tests. The data analysis technique uses the partial least square technique – structural equation modeling (PLS-SEM). Based on processing with smartPLS software, the results show that there is a significant positive influence between leadership style on job satisfaction, there is a significant positive effect between leadership style on employee performance, and there is a significant positive effect between job satisfaction on employee performance.
KOMUNIKASI CITY BRANDING “BADUNG THE SOUL OF BALI” UNTUK MEMASARKAN DAYA TARIK WISATA OLEH DINAS PARIWISATA KABUPATEN BADUNG Sagrario, Johanes; Dewi, LGLK.; Dewi, NGAS.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p02

Abstract

One type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency. However, in its launch, the public and tourists did not know about the city branding. The purpose of this study is to determine the communication of the city branding "Badung the Soul of Bali", so that it is known to the public and tourists. The data analysis technique used in the results of this study uses descriptive qualitative analysis of city branding communication, primary, secondary, tertiary communication, and internal and external constraints. The type of data used is qualitative and quantitative data, primary and secondary data. Data collection techniques by observation, interviews, documentation, and literature study. The results showed that the city branding program "Badung the Soul of Bali" was in accordance with the concept of city branding communication according to Kavaratzis. However, in this study it was found that the Tourism Office has not been maximal in introducing city branding in Badung Regency, such as not having a logo installed in every tourist attraction, rarely using city branding logos in social media promotions and events that are carried out. From the results of the interview, it is known that the Tourism Office is experiencing problems in funding, cooperation and socialization to the public and tourists.
Co-Authors Dewi, LGLK. Krisnayanti, Ni Luh Made MADE KUSUMA NEGARA Sagrario, Johanes Utari, Dewa Ayu Kade Yani