Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan
Audina, Viola
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ANDINI KONVEKSI Audina, Viola; Suarman, Suarman; RM Riadi, RM Riadi
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 7, No 2 (2020): EDISI 2 JULI-DESEMBER 2020
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This study aims to determine the effect, price, and promotion of purchasing decisions at Andini Convection. The number of samples used in this study were 72 consumers who had made purchases more than three times. The type of data used in this study is primary data in the form of prices, promotions and purchasing decisions. Data collection method using a questionnaire. The analysis technique used in this study is multiple linear regression analysis. The results showed that there was a significant effect between price and promotion on purchasing decisions at Andini Convection Key Words: Price, Promotion, and Purchase Decision
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ANDINI KONVEKSI Audina, Viola; Suarman, Suarman; RM Riadi, RM Riadi
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 7, No 2 (2020): EDISI 2 JULI-DESEMBER 2020
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This study aims to determine the effect, price, and promotion of purchasing decisions at Andini Convection. The number of samples used in this study were 72 consumers who had made purchases more than three times. The type of data used in this study is primary data in the form of prices, promotions and purchasing decisions. Data collection method using a questionnaire. The analysis technique used in this study is multiple linear regression analysis. The results showed that there was a significant effect between price and promotion on purchasing decisions at Andini Convection Key Words: Price, Promotion, and Purchase Decision
Co-Authors RM Riadi, RM Riadi Suarman