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STRATEGI KOMUNIKASI SALES MARKETING DALAM MENINGKATKAN PENJUALAN BERAS FUJI (STUDI KASUS DI UD SARI BUMI GIANYAR) Swaryputri, I Gusti Agung Laksmi; Juang, Yohanes
Jurnal Kajian Ilmu Komunikasi Vol 15 No 2 (2017): Jurnal Kajian Ilmu Komunikasi
Publisher : Dwijendra University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.843 KB) | DOI: 10.46650/jkik.15.2.598.%p

Abstract

Sales Marketing merupakan sebuah departemen yang sangat penting dalam satu perusahaan guna mencapai tujuan.Dalam penelitian yang berjudul â??Strategi Komunikasi Sales Marketing Dalam Meningkatkan Penjualan Beras Fujiâ? ini, bertujuan untuk mengetahui tentang strategi komunikasi sales marketing dalam meningkatkan penjualan Beras Fuji di UD Sari Bumi Gianyar.Dari hasil penelitian menunjukan terjadi peningkatan penjualan Beras Fuji dari tahun ke tahun meski pada tahun tertentu terjadi penurunan namun hal itu tidak terlalu signifikan.
PERANAN PEMENTASAN WAYANG KULIT DALAM PENYAMPAIAN PESAN UNTUK PENINGKATAN KESADARAN POLITIK MASYARAKAT MENYONGSONG PEMILU LEGISLATIF ( STUDI KASUS PADA SANGGAR SENI CENK BLONK BELAYU) Swaryputri, I Gusti Agung Laksmi; Itami, Ni Nyoman Tri
Jurnal Kajian Ilmu Komunikasi Vol 13 No 2 (2016): Jurnal Kajian Ilmu Komunikasi
Publisher : Dwijendra University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.6 KB) | DOI: 10.46650/jkik.13.2.619.%p

Abstract

Komunikasi seni pertunjukan tradisional wayang kulit sebagai salah satu media komunikasi yang masih mempunyai tempat terhormat dan digemari oleh masyarakat Bali yang mayoritas beragama Hindu. Pementasan wayang kulit Cenk Blonk bertujuan dalam penyampaian pesan untuk peningkatan kesadaran politik masyarakat menyongsong pemilu legislatif pada tahun 2009. Metode penelitian ini menggunakan deskriftif kualitatif. Berdasarkan hasil analisis, dapat diketahui bahwa pementasan wayang kulit Cenk Blonk memiliki peranan yang sangat penting. Melalui percakapan para tokoh pewayangan dalam pementasan tersebut, wayang kulit Cenk Blonk menyampaikan berbagai informasi penting yang terkait dengan pemilu legislatif 2009. Adapun pesan yang terkait dengan peningkatan kesadaran politik diantaranya kemuliaan berpolitik, pengabdian kepada nusa dan bangsa, menepati janji politik dan sikap mengayomi, penggunaan hak pilih, dan proses pemilihan serta asas pemilu.
Nilai Filosofis, Etika Dan Ritual Bangunan Bale Dangin Sakenem Wijaatmaja, Arya Bagus Mahadwijati; Swaryputri, I Gusti Agung Laksmi
Jurnal Anala Vol 8 No 1 (2020)
Publisher : Universitas Dwijendra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46650/anala.8.1.933.1-26

Abstract

Traditional Balinese architecture is a regional architecture that needs to be preserved in this globalization era. The knowledge and implementation of Balinese architecture is also increasingly diminished as the modernity influences the building (architecture). This is followed by the presence of a present-day architectural style dominated by minimalist architecture. The application of Balinese architecture today can only be found in the application of ornaments in the building façade. There are several types of traditional Balinese buildings that still survive until now such as Bale Dangin, Bale Meten/sakutus, Bale Dauh, Jineng/Kelumpu, Paon and others, the building is still surviving in terms of shape, function, and materials used since the first time. Bale Dangin serves as a place of ceremonies, so it is vital to the life of Balinese people who practice Hinduism. Therefore, it is necessary to do the effort to preserve and keep the cultural values of Bale Dangin. The research on Bale Dangin was conducted based on the lack of references that discussed the Bale Dangin thoroughly. This research also aims to determine the peculiarities of the building of Bale Dangin Sakenem seen from philosophical value, ethics and ritual, and get a form of guidelines regarding the building of Bale Dangin Sakenem which can be used as reference in designing or constructing the Bale Dangin Sakenem building. The research approach used in this research is based on qualitative descriptive research methods. Qualitative research intends to understand the phenomenon of what is experienced by research subjects such as behavior, perception, motivation, action, holistically and with descriptions in the form of words and language in a particular context that Nature and by utilizing a variety of natural methods. The method of descriptive qualitative research on this study was used to describe the facts in the field related to the condition of Bale Bale Dangin Sakenem in the case study used, judging by the function of building, form, layout, as well as Development process from the beginning until the building is ready to be occupied. This research is expected to produce a special reference to the Bale building of the sakenem in a traditional Balinese house seen from the philosophical value, ethics and ritual and construction process. Indirectly, this can also preserve Balinese architecture that is in accordance with philosophy and meaning
Strategi Komunikasi Humas Bank Indonesia Dalam Sosialisasi Penerapan Transaksi Non Tunai (QRIS) Di Provinsi Bali Swaryputri, I Gusti Agung Laksmi; Wibisono, Arief
Jurnal Kajian Ilmu Komunikasi Vol 24 No 1 (2022): Jurnal Kajian Ilmu Komunikasi
Publisher : Dwijendra University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

An institution or organization should be able to establish good relations with the public. To develop good relations with the public, an organization must select a division or section of Public Relations (Humas). This research is entitled Bank Indonesia Public Relations Communication Strategy in Disseminating the Application of Non-Cash Transactions (QRIS) in Bali Province with the formulation of the problem of how the public relations communication strategy implemented by Bank Indonesia Bali Province in socializing the implementation of QRIS in Bali Province and the inhibiting and supporting factors in mixing the performance of QRIS as well as what benefits are obtainable when the community and government use QRIS in the Province of Bali. This study aims to determine the communication strategy of Bank Indonesia's public relations in the socialization of the implementation of Non-Cash Transactions (QRIS) in the Province of Bali, to find out the inhibiting and supporting factors in the socialization of the performance of QRIS in the Province of Bali. The research method used is the descriptive method. The research design uses a case study in BI Public Relations. The data collection method uses observation, interviews, and documentation methods, and the data analysis method uses descriptive qualitative methods. From the research results or conclusions, the steps obtained to follow the nature of the communication strategy, namely as an instrument to shape and direct people's expectations of the policies pursued and the targets to be achieved. In addition, the communication strategy includes public relations strategies in general. The benefits obtained when the community and government use