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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Value: Jurnal Manajemen dan Akuntansi Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Krisnanto, Aditya Budi
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Humanities Economics, Econometrics & Finance Social Sciences

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Would you be willing to pay more if AI robot waiters were introduced? The pivotal role of the need for uniqueness and perceived uniqueness Ramadhan, Tri Sugiarti; Krisnanto, Aditya Budi
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 21 No. 1 (2024): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v21i1.21796

Abstract

Service robots have the potential to enhance customer experiences with their innovative technology, but many people still feel uncomfortable around them. While some customers are open to being served by robots, most still prefer interacting with humans.  This inconsistency highlights the need to explore why consumers choose robotic service restaurants over conventional ones.  This study aims to extend the existing literature by examining the need for uniqueness and perceived uniqueness as critical determinants of attitudes and willingness to pay more. To the best of the author's knowledge, there are few studies that explore these factors in the context of service robots, particularly in Indonesia. We surveyed 308 customers who dined at restaurants with robot waiters. Our analysis, using regression and Sobel, revealed that the need for uniqueness doesn't significantly affect how consumers feel about these restaurants or their willingness to pay more. However, perceived uniqueness positively affects both consumer attitudes and willingness to pay more, both directly and indirectly.  This means that while the need for uniqueness can motivate consumers to explore novel experiences like dining at a restaurant with robot waiters, restaurants must ensure that the overall experience meets or exceeds customer expectations to enhance positive attitudes and willingness to pay more.
Psychological Factors as Mediators of Cultural, Social, and Personal Influences on Purchase Decisions among Miniso Consumers in Malang City Aman, Yosanda Zata; Pratiwi, Syahva Audia Zulfania; Krisnanto, Aditya Budi; Pratama, Andik; Widiawati, Diah
Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7088

Abstract

The growth of modern lifestyle retail has changed consumer behavior patterns. This study examines the influence of cultural, social, and personal factors on the purchasing decisions of Miniso consumers in Malang City, with psychological factors as a mediating variable. A quantitative explanatory–predictive approach was applied using data from 100 respondents selected through purposive sampling. Data were collected through Likert-scale questionnaires distributed via Google Forms and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that cultural and social factors have positive but insignificant effects on purchasing decisions, while personal factors significantly influence purchasing decisions. Social and personal factors also significantly affect psychological factors, whereas cultural factors do not. In addition, psychological factors significantly influence purchasing decisions and mediate the effects of social and personal factors. These results support the Stimulus–Organism–Response (S-O-R) theory, emphasizing that purchasing decisions are shaped through consumers’ internal psychological processes before resulting in behavioral responses.
Peran Faktor Pribadi dalam Memediasi Perilaku Konsumen Terhadap Keputusan Pembelian Produk Miniso Aman, Yosanda Zata; Krisnanto, Aditya Budi; Aida, Nur
Value : Jurnal Manajemen dan Akuntansi Vol. 21 No. 2 (2026): Mei - Agustus 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v21i2.8496

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor budaya, sosial, dan psikologis terhadap keputusan pembelian dengan faktor pribadi sebagai variabel mediasi pada konsumen Miniso di Kota Malang. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif eksploratif terhadap 100 responden yang dipilih melalui teknik accidental sampling, serta dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa faktor psikologis berpengaruh positif dan signifikan terhadap keputusan pembelian (β=0,525; p<0,001), diikuti faktor pribadi (β=0,358; p<0,001), sedangkan faktor budaya berpengaruh positif pada taraf 10% (β=0,104; p=0,099) dan faktor sosial tidak berpengaruh signifikan (β=-0,004; p=0,961). Nilai R² sebesar 0,766 menunjukkan bahwa model mampu menjelaskan 76,6% variasi keputusan pembelian. Faktor pribadi terbukti memediasi pengaruh budaya (β=0,098; p=0,004) dan psikologis (β=0,134; p=0,008), namun tidak memediasi pengaruh sosial (p=0,122). Temuan ini mengindikasikan bahwa keputusan pembelian konsumen lebih didorong oleh mekanisme internal seperti motivasi, persepsi, dan karakter pribadi dibandingkan tekanan sosial eksternal, sehingga strategi pemasaran perlu menekankan penguatan pengalaman emosional dan kesesuaian produk dengan gaya hidup konsumen.
Co-Authors Nur Aida, Nur Pratama, Andik Pratiwi, Syahva Audia Zulfania Ramadhan, Tri Sugiarti Widiawati, Diah Yosanda Zata Aman