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All Journal IQTISHODUNA Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ecogen Indonesian Marketing Journal E-JRM Jurnal Manajemen dan Pemasaran Digital International Journal of Economics, Business and Innovation Research KOPEMAS
Ramadhan, Tri Sugiarti
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Keputusan Pembelian Dipengaruhi oleh Kesadaran, Kualitas, Asosiasi dan Loyalitas Merek Melalui Kepercayaan Merek Kamera Sony Pada Komunitas Fotografi di Malang Ramadhan, Tri Sugiarti; Farida, Eka
IQTISHODUNA IQTISHODUNA (VOL.16, No.2, 2020)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.777 KB) | DOI: 10.18860/iq.v16i2.8034

Abstract

The purpose of this study was to determine and analyze purchasing decisions that are influenced by brand awareness, quality, association, and loyalty through brand trust. This type of research is a causal relationship with an explanatory character. The population in this research is the photography community DSLR (Digital Single Lens Reflex) camera users in Malang, East Java, totaling 190 respondents. The sampling technique used in this study was purposive sampling technique with a total sample of 66 respondents. The analysis used is path analysis, and the results show that purchasing decisions are influenced by brand awareness, quality, association, and loyalty through brand trust. The results showed that purchasing decisions are influenced by awareness, quality, association, and brand loyalty through brand trust.
The Influence of Online Review Vlogger on Tourism Decisions to The Beach in Improving Halal Tourism Awarenes for Milennial Generation Nanik Wahyuningtiyas; Tri Sugiarti Ramadhan
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 10, No 2 (2020): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011090760

Abstract

This study aims to analyze and explain (1) To determine the effect of Attractiveness, Trustworthiness, Expertise partially influential on Tourism Decisions; (2) To find out the influence of Attractiveness, Trustworthiness, Expertise simultaneously influence on Tourism Decisions; (3) To determine the effect of Attractiveness, Trustworthiness, Expertise partially influence Awareness; (4) To find out the influence of Attractiveness, Attractiveness, Trustworthiness, Expertise simultaneously influence on Awareness; (5) To determine the effect of Tourism Decisions have an effect on Awareness; (6) To find out the influence of Attractiveness, Trustworthiness, Expertise partially influence Awareness through Tourism Decisions as an intervening variable.This study uses a data collection method with a questionnaire, with a quantitative approach. The population that is the object of research is tourists visiting the South Malang Coast region. Testing the analysis using path analysis.The results of this study indicate (a) Partial testing of variables consisting of attractiveness, trustworthiness, expertise that affect travel decisions viewed from the significant value is attractiveness. (b) Simultaneous test results of variables consisting of attractiveness, trustworthiness, expertise that affect travel decisions by 43.4% (c) Partial test results of variables consisting of attractiveness, trustworthiness, expertise, which affect the awareness seen from the significant value is attractiveness. (d) Simultaneous test results of variables consisting of attractiveness, trustworthiness, expertise, travel decisions that affect awareness 23.8%. (e) The test results of the influence of a tour decision on awareness are influential with a significant value of 0,000 less than 0.05 at a 95% confidence level. (f) The results of the test of the influence of attractiveness, trustworthiness, expertise influencing Awareness through the Travel Decision as an intervening variable were found that the tour decision was an intervening variable due to an increase in the value of direct influence and from the results of testing through the variable of the travel decision.
Menumbuhkan Jiwa Kewirausahaan pada Anak dengan Program Little Star Entrepreneur Tri Sugiarti Ramadhan; Eka Farida
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol 2, No 4 (2021): Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i4.13144

Abstract

Kewirausahaan merupakan kemampuan kreatif dan inovatif, jeli melihat peluang dan selalu terbuka untuk setiap masukan dan perubahan yang positif yang mampu membawa bisnis terus bertumbuh. Saat kondisi pandemic seperti ini penting nya mecari peluang untuk berwirausaha. Pembeljaran secara daring membuat remaja dan anak kecil memiliki waktu luang yang cukup untuk dapat dimanfaatkan mencari peluang berwurausaha. Pada kondisi seperti ini diharapkan remaja dapat memanfaatkan waktu dengan positif dan produktif. Kesiapan mental dan keterampilan perlu disiapkan sebelum seseorang memasuki dunia usaha. Berdasarkan hal tersebut, tujuan pengembangan kewirausahaan untuk remaja dan anak kecil sebagai berikut: 1) menumbuhkam jiwa kewirausahan, 2) mendorong dalam menggali potensi wirausaha melalui ide-ide kreatif, 3) manumbuhkan minat dalam berwirausaha. Kegiatan yang dilakukan meliputi pelatihan kewirausahaan, pelatihan pembuatan produk, edukasi kesadaran terhadap kewirausaha. Setelah kegiatan pengembangan kewirausahaan dilaksanakan, dilakukan evaluasi. Hasilnya menunjukkan 100% peserta menyatakan mengalami peningkatan kesadaran akan kewirauasha dan skill setelah mengikuti kegiatan dan 90 % menunjukkan perubahan sikap yaitu menjalankan usaha.
Dimensi Experiential Marketing Terhadap Visitor Satisfaction Pada Wisata Malang Night Paradise Tri Sugiarti Ramadhan; Nanik Wahyuningtiyas
Jurnal Ecogen Vol 4, No 4 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i4.12353

Abstract

The purpose of this study was to determine the effect of the Dimension Experiential Marketing (Y) on visitor satisfaction at Malang Night Paradise. The population taken in this study were visitors who came to visit Malang Night Paradise Tourism. This research includes visitor satisfaction variable as dependent variable and dimension experiential marketing variable as independent variable consisting of Sense(X1), Feel(X2), Think(X3), Act(X4) and Relate(X5). in this study using accidental sampling technique as many as 96 respondents. Simultaneously, the Experiential Marketing variable has a significant effect on visitor satisfaction of Malang Night Paradise. Then partially there are two variables that do not have a significant effect, namely the taste variable and the related variable. Meanwhile, the other three variables, namely feel (X2), think (X3), and act (X4) have a significant effect on the visitor satisfaction variable (Y) at Malang Night Paradise. With an R2 value of 63.7%, while 36.3% is influenced by other factors that can affect visitor satisfaction.
MENGEMBANGKAN DAN MENGUATKAN MINAT ENTERPRENEURSHIP PADA REMAJA DIERA KEBIASAAN BARU Tri Sugiarti Ramadhan; Rizkita Oktavirana
Jurnal Abdi Insani Vol 9 No 2 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i2.596

Abstract

The pandemic condition opens up opportunities for teenagers to do business. Online learning makes teenagers who go to school or college have a lot of free time, especially teenagers who are very close to gadgets which are an effective medium for marketing during the current pandemic. In this condition, it is expected that teenagers can use their time positively and productively. Mental readiness and skills need to be prepared before someone enters the business world. Based on this, the objectives of entrepreneurship development for teenagers are as follows: 1) the growth of an entrepreneurial spirit, 2) encouraging in exploring entrepreneurial potential through creative ideas, 3) being able to make a business plan, 4) being able to run a business supported by creative e-marketing . The methods used are lectures, independent assignments, presentations, discussions and business practices. Activities carried out include entrepreneurship training, business planning training, use of social media, business plan presentations and business practices. After the entrepreneurship development activities are carried out, an evaluation is carried out. The results show that 100% of participants stated that they experienced an increase in knowledge and skills after participating in the activity and 90% showed a change in attitude, namely running a business.
ANALISIS PENGARUH BRAND EQUITY DAN BRAND TRUST TERHADAP BUYING DECISION KAMERA CANON PADA KOMUNITAS PENCINTA FOTOGRAFI DI KOTA MALANG Tri Sugiarti Ramadhan
Jurnal Ilmu Manajemen (JIMMU) Vol 5, No 1 (2020): MARET
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.277 KB) | DOI: 10.33474/jimmu.v5i1.1585

Abstract

Tujuan penelitian ini adalah 1) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, dan Loyalitas Merek terhadap Kepercayaan Merek; 2) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, dan Loyalitas Merek terhadap Keputusan Pembelian; 3) untuk mengetahui dan menganalisis pengaruh kepercayaan merek terhadap keputusan pembelian; 4) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek dan Loyalitas Merek terhadap Keputusan Pembelian melalui Kepercayaan Merek.            Jenis penelian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pengguna kamera DSLR (Digital Single Lens Reflex) atau Mirrolless pada Komunitas Pecinta Fotografi di Kota Malang, Jawa Timur. Teknik pengambilan sampel dilakukan dengan purposive sampling dan didapatkan sampel sebanyak 65 responden. Dengan menggunakan metode analisis Path hasil penelitian menunjukan bahwa Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, Loyalitas Merek, dan Kepercayaan Merek berpengaruh signifikan terhadap Keputusan Pembelian.Kata kunci : Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, Loyalitas Merek, Kepercayaan Merek, Keputusan Pembelian             The purposes of this research are 1) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty to Brand Trust; 2) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty to Buying Decision; 3) to know and analyze the influence of Brand Trust on Buying Decision; 4) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Associations and Brand Loyalty to Buying Decision through Brand Trust.            This research is an explanatory research using quantitative approach. Population on this research are DSLR (Digital Single Lens Reflex) or Mirrolless camera users on Photography Lovers Community in Malang, East Java. The samples are taken by using purposive sampling and obtained the sample size of 65 respondents. Using Path analysis method the results showed that Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty and Brand Trust has significant effect on Buying Decision.Keyword : Brand Awareness, Perceived Quality, Brand Association, Brand  Loyalty, Brand Trust, Buying Decision.
Pengaruh Pembayaran Cash On Delivery (COD), Harga Produk, Dan Kualitas Produk Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Kasus Pada Mahasiswa UNISMA) Silvia Titasari; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine and analyze the relationship between cash on delivery payments, product prices, and product quality on purchasing decisions at the tiktok shop. This study used a case study on unisma students where the data was obtained by distributing questionnaires via the g-form to unisma students who were selected by purposive sampling. Determining the number of samples in this study used the Malhotra formula and the results obtained were 85 respondents. The analytical method used in this study is instrument test, (validity test, reliability test), normality test, classic assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (F test and t test), coefficient test determination (Adjusted R2) data processing using the IBM SPSS 25 program. The results of this study indicate that the influence of cash on delivery payments, product prices, and product quality simultaneously influence purchasing decisions. Cash on delivery payments partially have no effect on purchasing decisions, product prices partially have no effect on purchasing decisions, product quality partially influences purchasing decisions.  Keywords: Cash On Delivery Payments, Product Prices, And Product Quality On Purchasing Decisions At The Tiktok Shop 
Pengaruh Pembayaran Cashless Dengan Sistem QR Code, Perceived Trust Dan Perceived Ease Of Use Terhadap Kepuasan Pengguna ShopeePay (Studi Kasus Pada Konsumen Mie Gacoan Kota Malang) Dwi Riska Amalia; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Since the Covid-19 pandemic until after the Covid-19 pandemic, consumer habits have changed in making transactions using digital wallets or e-wallets. One of the e-wallets that is currently being widely used is ShopeePay. ShopeePay can be used for cashless payments using the Quick Response Code (QR Code) which is considered more practical. The purpose of this study was to find out and analyze cashless payments with the QR Code, perceived trust and perceived ease of use on ShopeePay user satisfaction. The population in this study were City students Malang, which uses the ShopeePay e-wallet. Determination of the number of samples in this study uses the Malhotra formula and the results obtained are 70 respondents. The approach method uses a non-probability sampling technique, namely purposive sampling which uses a sample collection technique based on certain criteria. The results show that simultaneously and partially cashless payments with QR Code, perceived trust and perceived ease of use have a significant effect on ShopeePay user satisfaction. Keywords: Cashless Payment With QR Code, Perceived Trust And Perceived Ease Of Use, Shopeepay User Satisfaction
ANALISIS PENGARUH BRAND EQUITY DAN BRAND TRUST TERHADAP BUYING DECISION KAMERA CANON PADA KOMUNITAS PENCINTA FOTOGRAFI DI KOTA MALANG Tri Sugiarti Ramadhan
Jurnal Ilmu Manajemen (JIMMU) Vol. 5 No. 1 (2020)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v5i1.1585

Abstract

Tujuan penelitian ini adalah 1) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, dan Loyalitas Merek terhadap Kepercayaan Merek; 2) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, dan Loyalitas Merek terhadap Keputusan Pembelian; 3) untuk mengetahui dan menganalisis pengaruh kepercayaan merek terhadap keputusan pembelian; 4) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek dan Loyalitas Merek terhadap Keputusan Pembelian melalui Kepercayaan Merek.            Jenis penelian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pengguna kamera DSLR (Digital Single Lens Reflex) atau Mirrolless pada Komunitas Pecinta Fotografi di Kota Malang, Jawa Timur. Teknik pengambilan sampel dilakukan dengan purposive sampling dan didapatkan sampel sebanyak 65 responden. Dengan menggunakan metode analisis Path hasil penelitian menunjukan bahwa Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, Loyalitas Merek, dan Kepercayaan Merek berpengaruh signifikan terhadap Keputusan Pembelian.Kata kunci : Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, Loyalitas Merek, Kepercayaan Merek, Keputusan Pembelian             The purposes of this research are 1) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty to Brand Trust; 2) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty to Buying Decision; 3) to know and analyze the influence of Brand Trust on Buying Decision; 4) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Associations and Brand Loyalty to Buying Decision through Brand Trust.            This research is an explanatory research using quantitative approach. Population on this research are DSLR (Digital Single Lens Reflex) or Mirrolless camera users on Photography Lovers Community in Malang, East Java. The samples are taken by using purposive sampling and obtained the sample size of 65 respondents. Using Path analysis method the results showed that Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty and Brand Trust has significant effect on Buying Decision.Keyword : Brand Awareness, Perceived Quality, Brand Association, Brand  Loyalty, Brand Trust, Buying Decision.
The Purchase Decisions Are Influenced By Price, Brand Image and Quality Of Iphone Products In Malang City Tri Sugiarti Ramadhan; Nanik Wahyuningtiyas
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 3 (2023): May 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i3.2264

Abstract

Purpose: This study aims to determine and analyze the effect of price, brand image and product quality on iPhone purchasing decisions in the city of Malang. The population in this study are iPhone consumers who have purchased products at Fineapple id. Design/methodology/approach: The data collection method in this study used a questionnaire with a sample of 75 respondents. The independent variable in this study is the effect of price, brand image and product quality and the dependent variable is the purchase decision. The analytical method used in this study is multiple linear regression analysis and processed using SPSS 26. Findings: The results of this study simultaneously show that the effect of price, brand image and product quality has a positive and significant effect on purchasing decisions. Partially, Brand Image and Product Quality have a significant effect on iPhone Purchase Decisions, while Price has no effect on iPhone Purchase Decisions. Paper type: Research paper
Co-Authors Abdillah, Ridwan Nashir Afi Rachmat Slamet Afif Nur Rahmadi, Afif Nur Afkarina, Izzah Aisyah, Widya Nur Alfian Budi Primanto Alitakupenda, Dwitaria Andi Normaladewi Bahari, Romi Chandra Basalamah, Muhammad Ridwan Brily Suharto Risky Devi Indra Putri Prasetya Diana Ambarwati Dwi Riska Amalia Eka Farida Erlina Rizki Fahriza Farida, Eka Farida, Rizki Ayu Febbyola, Risa Fitri Dhea Sari Freitas, Nizia Felismina Araujo Husnul Khatimah Khoyyimah, Khoyyimah Krisnanto, Aditya Budi M. Cholid Mawardi Mohammad Rizal Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Ningsih, Sonia Yulia Novi Faradila Nurhidayah Nurhidayah Nuril Aulia Munawaroh Pramudita, Sekar Arum Rachma, N Rachma, N. Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Setyowati, Kiki Silvia Titasari Siti Asiyah sri harningsih Ulfa, Mariana Utami, Hawi Rizqi Utomo, Dimas Khrisna Vindha Ayu Novitasari Wahyuni, Mauliddiah Dwi Wahyuningtiyas, Nanik Widarko, Agus Widiarti, Refinda Cahyu Yudiarto Perdana Putra, Yudiarto Perdana