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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) PINISI Discretion Review Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) JURNAL ILMIAH GLOBAL EDUCATION International Journal of Entrepreneur and Business Administration International Journal of Social Science and Community Service
Deka, Rio Era
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis Of MSME Performance To Improve Consumer Satisfaction Muchammad Riky Ramadhani; Kholifatul Fitria; Deka, Rio Era
International Journal of Entrepreneur and Business Administration Vol. 2 No. 1 (2024): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v2i1.22426

Abstract

The aim of carrying out this research is to analyze the internal performance of Mojokkopi MSMEs within Begawan Apartments, which highlights the best side of Mojokkopi's internal performance as a business strategy. Data collection for this research was carried out using interview methods and direct observation of MSMEs, which are described in qualitative research methods.. The results of this research are that Mojokkopi has an interesting internal aspect, the developments they have made have experienced very significant differences from when they were founded until now. And currently Mojokkopi can compete with well-known internal tenants in Begawan Apartments.
Buy or Bye: Exploring The Trigger of Impulse Buying Behavior Among Gen Z in Lifestyle Retail Maula, The Syifaul; Kurniati, Rini Rahayu; Deka, Rio Era
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.121

Abstract

Background: In today's competitive retail business, many stores, including KKV, are implementing innovative marketing strategies to attract customers, especially Generation Z. However, this generation is known to be more critical and selective in shopping, including in making impulse buying.Purpose: This study explores the influence of product assortment and store atmosphere on impulse buying with hedonic shopping motivation as an intervening variable at KKV outlets.Design/Methodology/approach: This research uses an explanatory research approach. The study's population consisted of all customers, including Generation Z, who had shopped at KKV Mall Olympic Garden Malang City. The sample was selected by purposive sampling of 100 respondents. The Structural Equation Modeling (SEM) techniques were used to analyze data collected through questionnaires.Finding/Result: The results showed that product assortment and store atmosphere positively and significantly influence hedonic shopping motivation. However, these two variables do not directly affect impulse buying. Hedonic shopping motivation is shown to have a positive and significant influence on impulse buying and can function as a mediator between product assortment and impulse buying, but the relationship between store atmosphere and impulse buying cannot be mediated by it.Conclusion: This research provides practical, useful information to retailers on creating more successful marketing campaigns to encourage impulse buying behavior in Generation Z and opens up opportunities for further research on other factors that can influence consumer purchasing decisions in the retail environment. Originality/value (State of the art): This research fills the literature gap by exploring the role of hedonic shopping motivation as a mediator between external stimuli and impulse buying. Previous research has rarely addressed this topic, thus providing significant managerial implications and a valuable contribution to understanding consumer behavior. Keywords: hedonic shopping motivation, impulse buying, product assortment, store atmosphere
Kualitas Pelayanan Pendaftaran Tanah Sistematis Lengkap di Badan Pertanahan Nasional Kota Batu Deka, Rio Era; Ilyas, Taufiq Rahman
Jurnal Ilmiah Global Education Vol. 6 No. 1 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 1, Maret 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i1.3638

Abstract

Complete Systematic Land Registration (PTSL) is an Indonesian government program that aims to accelerate the land registration process in all regions. The quality of the Complete Systematic Land Registration Program (PTSL) in Batu City is alleged to have failed in achieving the goals that have been set. and (4) the main outcome of the discussion. The research method used in this study is a descriptive method with a qualitative approach. Data collection consists of observations and interviews and is used as a model to determine the quality of PTSL program services in Batu City. The dimensions of tangibles, reability, assurance, responsiveness, and empathy are components of the PTSL service quality assessment measurement instrument
Pemberdayaan Ibu Rumah Tangga melalui Pelatihan Budidaya Tanaman Secara Hidroponik Deka, Rio Era; Yaqi, Aliffian Maula; Saeto, Amuksa Bhiyang; WR, Arief Satrio; Zulvany, Mizan Indra; Listyana, Nurul; Haris, Raihanul Falah Al; Haq, Ridoul; DS, Ritma Feni; Listia, Sri Tyas; Hidayatulloh, Taufiq
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 3 (2022)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i3.19241

Abstract

Hidroponik merupakan cara budidaya tanaman dengan menggunakan air yang telah dilarutkan nutrisi yang dibutuhkan tanaman sebagai media tumbuh tanaman untuk menggantikan tanah. Pengabdian ini membahas tentang dibangunnya kampung hidroponik di dusun Krajan 2 desa Andonosari. Konsep Hidroponik merupakan sistem budidaya pertanian yang dilakukan secara vertikal atau bertingkat, Sistem budidaya pertanian secara hidroponik ini merupakan konsep penghijauan yang cocok untuk daerah perkotaan dan lahan terbatas, Kegiatan pelatihan dimaksudkan untuk memberikan pemahaman kepada target sasaran/masyarakat terkait cara penanaman hidroponik. Adapun kegaitan pelatihan telah dilaksankan selama sekali sebagai berikut: Pelatihan Kepada masyarakat dusun Krajan 2 desa Andonosari Kegiatan ini dilakukan terhadap masyarakat dusun Krajan 2.
Strategi pengembangan desa wisata dengan pendekatan tourism digital marketing Ilyas, Taufiq Rahman; Deka, Rio Era; Batau, Mohamed Fajil Abdul; Ismail, Mohd Faiz bin; Chanafi, Ainul
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 4 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i4.21125

Abstract

Desa wisata ngadas merupakan salah satu destinasi wisata yang menarik untuk dikunjungi di Jawa Timur khususnya Kabupaten Malang. Fenomena Gunung Bromo dan keunikan budaya lokal masyarakat suku tengger menjadi daya tarik tersendiri bagi para wisatawan domestik ataupun mancanegara. Maraknya vlogger tourism diberbagai konten media sosial membuat destinasi wisata desa ngadas menjadi semakin populer dikalangan masyarakat. Namun demikian percepatan teknologi terkadang kurang begitu selaras dengan adaptasi dan penguasan oleh beberapa kalangan khususnya masyarakat yang tidak mau mengikuti perkembangan zaman. Untuk mengatasi permasalahan tersebut dan strategi dalam pengembangan desa wisata ngadas maka terdapat beberapa langkah stategis yaitu pelatihan tourism digital marketing, pengadaptasian teknologi informasi, dan pemaksimalan teknologi informasi. Dari ketiga langkah strategis tersebut diharapkan mampu menjadi metode jitu dalam pengembangan desa wisata Ngadas Kabupaten Malang.
Analysis of the Impact of Excellent Service on Visitor Satisfaction: (A Study at The Bagong Adventure Human Body Museum) da Silva, Jose; Zunaida, Daris; Deka, Rio Era
International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i3.28

Abstract

This research aims to assess the individual and combined impacts of ability, attitude, appearance, attention, action, and responsibility on visitor satisfaction using quantitative methods. The study population was selected through accidental sampling. Data analysis was conducted using multiple linear regression analysis with the IBM SPSS Statistics software. The findings reveal that ability, attitude, appearance, and attention have a significant partial effect on visitor satisfaction, whereas action and responsibility do not significantly impact visitor satisfaction. This is due to the action variable having a significance level of 0.550 > 0.05 and the responsibility variable having a significance level of 0.171 > 0.05. When considered together, the F test significance value of 0.001 is less than the predetermined significance level of ? = 5%, and the 73% coefficient of determination indicates the extent of influence of the independent variables on the dependent variable, with other factors affecting visitor satisfaction beyond the researcher's scope accounting for 23%.
Driving Impulse Buying: The Role of Product Assortment, Store Atmosphere, and Hedonic Shopping Motivation among Retail Customers in Malang City Deka, Rio Era; Ilyas, Taufiq Rahman
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.80682

Abstract

This study aims to analyze the influence of product assortment, store atmosphere, and hedonic shopping motivation on impulse buying behavior among retail customers in Malang City. The research employed a quantitative method using an explanatory research approach. Data were collected through questionnaires distributed to 100 respondents using a purposive sampling technique. Multiple linear regression analysis was conducted to examine the effect of the independent variables on the dependent variable.The findings indicate that product assortment, store atmosphere, and hedonic shopping motivation, both individually and simultaneously, have a positive and significant influence on impulse buying behavior. The store atmosphere variable demonstrates the most dominant effect in encouraging customers to engage in impulse buying, followed by product assortment and hedonic shopping motivation. This study contributes to retail business practitioners by providing insights for designing effective marketing strategies, emphasizing the importance of creating engaging shopping experiences to enhance consumers’ impulsive purchasing behavior.
Co-Authors Ainul Chanafi Batau, Mohamed Fajil Abdul da Silva, Jose DS, Ritma Feni Haq, Ridoul Haris, Raihanul Falah Al Hidayatulloh, Taufiq Ismail, Mohd Faiz bin Kholifatul Fitria Listia, Sri Tyas Listyana, Nurul Maula, The Syifaul Muchammad Riky Ramadhani Rini Rahayu Kurniati Saeto, Amuksa Bhiyang Taufiq Rahman Ilyas WR, Arief Satrio Yaqi, Aliffian Maula Zulvany, Mizan Indra