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Yulianto, Rizal
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Decision Sciences, Operations Research & Management

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Pengaruh Fasilitas, Lokasi Dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Di Wisata Kolam Renang Jedongcangkring Arifin, Moch Bagus; Sumartik, Sumartik; Yulianto, Rizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5163

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui, mendeskripsikan dan mengalisisis pengaruh fasilitas wisata terhadap kepuasan pengunjung di wisata kolam renang jedongcangkring. Studi ini menggunakan pendekatan deskriptif kuantitatif dengan sampling purposive. Orang-orang yang pernah pergi ke kolam renang Jedongcangkring adalah subjek penelitian, dan sampelnya terdiri dari 96 orang. Motede analisis data yang digunakan adalah analisis regresi linier berganda, uji hipotesis menggunakan uji f dan uji t dengan bantuan software SPSS for windows versi 25.Instrument dalam penelitian ini yakni skala fasilitas dengan nilai koefisien reliabilitas (? 0,832), skala lokasi dengan nilai koefisien reliabilitas (? 0,867), skala kualitas pelayanan dengan nilai koefisien reliabilitas (? 0,820) dan skala kepuasan pengunjung dengan nilai koefisien reliabilitas (?0,793). Hasil pengujian hipotesis menunjukkan bahwa nilai signifikannya 0,000< 0,05 dan nilai f hitung (61,931) > f tabel (3.09) maka Hipotesis 4 diterima dapat disimpulkan bahwa terdapat pengaruh positif secara bersama-sama antara Fasilitas, Lokasi, dan Kualitas Pelayanan terhadap Kepuasan Pengunjung. Untuk mengetahui besarnya pengaruh fasillitas, lokasi dan kualitas pelayanan terhadap kepuasan pengunjung, dilakukan uji koefisien determinasi. Nilai R square yang diperoleh adalah sebesar 0.669. angka tersebut mengandungarti bahwa variabel Fasilitas, Lokasi, dan Kualitas Pelayanan memberikan pengaruh terhadap Kepuasan Pengunjung sebesar 66,9% sementara 33,1% lainnya dipengaruhi oleh variabel lain.
Pengaruh Harga Diskon, Penilaian Produk dan Layanan COD terhadap Keputusan Pembelian (Studi pada E-commerce Shopee di Sidoarjo) Wiradinata, Rigianda Syahrul Akbar; Yulianto, Rizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5199

Abstract

This research aims to investigate the impact of discount prices, product ratings, and COD (Cash on Delivery) services on purchasing decisions on the Shopee E-commerce platform in Sidoarjo. Data was collected through a survey using a questionnaire filled in by 100 respondents. To test the relationship between the independent variables (discount price, product assessment, and COD service) and the dependent variable (purchase decision), multiple linear regression analysis was used. The results of the analysis show that discount prices have a significant influence on purchasing decisions at Shopee Sidoarjo, with a significance value of 0.000 (<0.05) in the T test. This means that the bigger the discount offered, the higher the consumer's possibility of making a purchase. Product ratings also have a significant influence on purchasing decisions, with a significance value of 0.047 (<0.05) in the T test. This shows that consumers tend to buy products with good ratings. COD services show a significant influence on purchasing decisions with a significance value of 0.000 (<0.05) in the T test, indicating that the availability of COD services can increase consumer purchasing decisions. This research provides important insights for E-commerce companies about the factors that influence consumer purchasing decisions in online marketplaces. These findings emphasize the importance of effective discount pricing strategies, improving product quality, and providing convenient payment options such as COD services to improve purchasing decisions and expand market share in an increasingly competitive E-commerce market.
Co-Authors Arifin, Moch Bagus Sumartik Wiradinata, Rigianda Syahrul Akbar