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All Journal International Journal of Green Tourism Research and Applications
Voda, Mihai
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Social Sciences

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The effect of green products on sustainable tourism through green marketing in natural tourism destinations in Garut, West Java Yudawisastra, Helin; Burhanudin, Jajang; Samoedra, Artarina D.; Voda, Mihai
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.45-51

Abstract

This research aimed to see the influence of green products on sustainable tourism through green marketing in Garut, West Java, Indonesia. Garut has many tourist destinations, both natural and artificial. Awareness of environmental issues has created new markets that produce environmentally friendly products and services. The method of analysis using multivariate data analysis includes factor analysis with SEM-PLS covariance. The results showed that green products affect sustainable tourism through green marketing as an intervening variable. More awareness is needed for marketing ecosystems with minimal environmental impacts. This research was conducted during the Covid-19 pandemic. The results represent the condition of tourist destinations in Garut affected by the pandemic.
Human resource development for rural tourism: a green tourism approach Ernawati , Ni Made; Arjana, I Wayan Basi; Puspita, Ni Putu Lianda Ayu; Voda, Mihai; Hazra, Samrat
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.50-57

Abstract

This study aimed to analyze the current human resource (HR) condition in more established tourist villages in Bali, Indonesia, as well as developing a human resource development model that could assist the villages in developing HR for tourism. The research is a qualitative study using 2 sample groups the Community-based Tourism (CBT) management in 5 developed CBT villages in Bali, and the Academics who conducted community services in the villages. The results show that the human resources available are in various stages depend on the phase and the maturity of the CBT village. The 7 training modes suggested in the model could be carried out as a standalone or combined training methods as required that could be carried out by some parties. For a maximum result, these parties that assist villages should work in synergy to contribute in developing rural tourism. The green HR requirement revolves around understanding and practicing ‘green’ in daily life as well as at workplace and profession aiming for achieving the ultimate goal of making the Earth as a safe living place for many generations to come. It is expected that the results of the study could assist villages in developing rural tourism and be used as a reference for personals and officials conducting community service in villages.
Co-Authors Ernawati , Ni Made Hazra, Samrat I Wayan Basi Arjana, I Wayan Basi Ni Putu Lianda Ayu Puspita Samoedra, Artarina D. Yudawisastra, Helin