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All Journal ASEAN Journal on Hospitality and Tourism Jurnal Ilmiah Manajemen dan Bisnis jurnal ilmiah hospitality International Journal of Glocal Tourism MALLOMO: Journal of Community Service Journal Of Human And Education (JAHE) International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications
Ni Putu Lianda Ayu Puspita
Politeknik Negeri Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Hotel Strategy in Facing the Covid-19 Pandemic (The Westin Resort Nusa Dua Experience) Ni Putu Lianda Ayu Puspita; I Putu Astawa; I Gede Mudana
International Journal of Glocal Tourism Vol. 2 No. 1 (2021): International Journal of Glocal Tourism - March 2021
Publisher : Catuspata Press

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Abstract

Purpose: This research is conducted with the aim of examining the management strategy of a hotel in a Covid-19 pandemic situation. Research methods: The research method used is descriptive qualitative with virtual interview techniques and literature study. Findings: The strategy adopted by the hotel, in this case The Westin Resort Nusa Dua is a generic strategy and a corporate functions strategy. Implication: The strategy is expected to become a reference for other hotels during the Covid-19 pandemic so that the hotels can still operate even in abnormal conditions.
Implementing Strategic Management in Crisis Situations at Luxury Hotel Chain Okky Friesatama; I Ketut Budarma; Ida Ayu Kade Werdika Damayanti; Ni Wayan Wahyu Astuti; Ni Putu Lianda Ayu Puspita
International Journal of Glocal Tourism Vol. 3 No. 2 (2022): International Journal of Glocal Tourism - June 2022
Publisher : Catuspata Press

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Abstract

Purpose: This paper aims to describe the fact that how a crisis is managed by implementing the right strategic management in the luxury hotel chain. Research methods: The author in this qualitative method conducted interviews with executive members, owner representatives, and heads of departments who are in the organizational structure of crisis management at the hotel. Findings: The hotel chain head office is very concerned about the credibility aspect of its product; scattered hotels are required to follow all standard operating procedures in overcoming crisis situations. The head office requires hotel owners to have insurance in accordance with international standard criteria which are bound in the agreement of both parties. All employees who are in the crisis management organizational structure are to attend training organized by the head office. The head office requires the hotel to work with local agencies to assist with issues and manage communication crises if they occur. Implication: A structured collaboration synergizing between the head office, hotels, local agencies, and hotel owners in managing the crisis that occurs will result in minimizing material and non-material losses.
IMPLEMENTATION OF DIGITAL MARKETING IN IMPROVING ROOM OCCUPANCY AT THE WESTIN RESORT & SPA, UBUD I Putu Ade Perdana Putra; Ni Putu Lianda Ayu Puspita; Ni Luh Eka Armoni; Elvira Septevany
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2012

Abstract

The purpose of this study was to determine the application of digital marketing applied by The Westin Resort & Spa, Ubud and the efforts made to increase room occupancy through digital marketing. Data collection methods used are observation, interviews, and documentation. The analytical technique used in this study is descriptive qualitative analysis used to describe the information obtained through interviews from the sales & marketing party and relate it to the theories that support the discussion related to the dimensions and indicators of digital marketing conducted by The Westin Resort & Spa, Ubud. The results show that the application of digital marketing at The Westin Resort & Spa, Ubud is divided into four digital marketing dimensions, namely websites, online travel agents, social media, and Marriott Bonvoy. Besides, efforts are being made to increase room occupancy, namely, increasing brand awareness on social media by implementing a give away program every month.
Niche market of event for village tourism Ni Made Ernawati; Ayu Trisnayoni Raden; I Wayan Basi Arjana; Ni Putu Lianda Ayu Puspita; Radu Negru
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 2 (2022): December 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v6i2.120-126

Abstract

This research aims to explore and analyze the potency of community-based rural tourism to organize or be used as a venue for events. This is a qualitative study examining publications related to the issue, as well as the writers' direct experience and involvement in the event taking up the role either as a participant or the event committee member; the study mainly used focus group discussion to explore and generate ideas on the event for village tourism to identify the event-market potential for the Community-based Tourism. The study is conducted to prospect the event for CBT based on the type, purpose, and participants of the event, as well as to assess the facilities available at CBT. The results show that the characteristics and the purpose of events are reflected in the type of events. There are 7 types of event: traditional, natural, and farming-related smaller seminars, exhibitions, festivals, bazaar, sport, education/sharing, spiritual, and personal advancement retreat. For the CBT event, purposes could be created depending on the market's needs, the community's needs, and the facilities available in the tourism village considering the theme and scale of the event. It is expected that the results of the study could be used as a reference in advancing the product-market scheme of rural tourism as well as creating awareness among the prospective parties to hold events and to empower rural tourism to support village development.
Human resource development for rural tourism: a green tourism approach Ni Made Ernawati; I Wayan Basi Arjana; Ni Putu Lianda Ayu Puspita; Mihai Voda; Samrat Hazra
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.50-57

Abstract

This study aimed to analyze the current human resource (HR) condition in more established tourist villages in Bali, Indonesia, as well as developing a human resource development model that could assist the villages in developing HR for tourism. The research is a qualitative study using 2 sample groups the Community-based Tourism (CBT) management in 5 developed CBT villages in Bali, and the Academics who conducted community services in the villages. The results show that the human resources available are in various stages depend on the phase and the maturity of the CBT village. The 7 training modes suggested in the model could be carried out as a standalone or combined training methods as required that could be carried out by some parties. For a maximum result, these parties that assist villages should work in synergy to contribute in developing rural tourism. The green HR requirement revolves around understanding and practicing ‘green’ in daily life as well as at workplace and profession aiming for achieving the ultimate goal of making the Earth as a safe living place for many generations to come. It is expected that the results of the study could assist villages in developing rural tourism and be used as a reference for personals and officials conducting community service in villages.
Peningkatan Kapasitas SDM Pengelola Desa Wisata dan Penataan Desain Jalur DTW di Desa Pusuk Lestari Kabupaten Lombok Barat Dewa Made Suria Antara; I Ketut Suarta; Layla Fickri Amalia; Ni Putu Lianda Ayu Puspita; Ni Wayan Sintya Dewi
Journal Of Human And Education (JAHE) Vol. 3 No. 2 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i2.270

Abstract

Desa Pusuk Lestari merupakan desa yang terletak di Kabupaten Lombok Barat. Lokasinya yang terletak di kawasan hutan lindung atau kawasan taman nasional, berupa sungai, hutan, dan air terjun berpotensi untuk atraksi cycling maupun tracking. Selain itu juga potensi wisata kuliner seperti jajanan bernama bantal dan bebiting. Berdasarkan observasi belum adanya pemetaan potensi daya tarik wisata yang potensial menjadi produk wisata yang mencirikan keunikan Desa Pusuk Lestari. Potensi alam yang berada disisi hutan lindung masih belum ditangani dengan baik seperti belum adanya rambu jalan menuju sungai, hutan, dan air terjun berpotensi untuk atraksi cycling. Tujuan dari kegiatan ini adalah membantu masyarakat terutama pengelola pariwisata untuk meningkatkan pemahaman masyarakat untuk menjaga lingkungan dengan program sapta pesona, menata jalur menuju hutan lindung termasuk pembuatan beberapa papan penunjuk arah. Kegiatan Pengabdian ini melakukan sosialisasi peranan pokdarwis dalam pengembangan pariwisata berkelanjutan kepada pengelola pariwisata, membuat papan petunjuk arah jalur menuju daya tarik wisata Hutan Lindung Desa Pusuk Lestari, serta bekerja sama untuk mengumpulkan data, menganalisis, menyusun draf, dan menetapkan potensi DTW di Pusuk Lestari. Hasil dari pengabdian adalah meningkatnya pemahaman stakeholder akan peranan Pokdarwis dalam pengembangan pariwisata dan tersedianya hasil pemetaan potensi daya tarik wisata agar bisa disusun produk wisata unggulan Desa Pusuk Lestari. Kata Kunci: Daya tarik wisata, wisata alam, hutan lindung, wisata kuliner.
Implementation of Tri Hita Karana in Increasing Guest Satisfaction at Movenpick Resort & Spa Jimbaran Bali I Kadek Surya Mardhitya; Ni Putu Lianda Ayu Puspita; Ni Made Rai Erawati; Elvira Septevany
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.07

Abstract

This research aims to analyze the influence and efforts of the implementation of Tri Hita Karana in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. Data collection methods used are observation and questionnaires. The number of respondents in this study amounted to 75 samples of guests staying overnight and one key informant using the incidental sampling method. The data analysis technique used is multiple linear regression analysis. Before the analysis, the validity and reliability tests were conducted on the questionnaires distributed to the respondents. Based on the results of the t-test that has been carried out, it is concluded that one independent variable partially has a negative influence and two independent variables have a positive influence in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. The results of t-count evidence this> t-table, namely the Parahyangan variable of (-2.370) is greater than t-table (-1.667), the variable Pawongan of (4,242) is greater than t-table (1,667), and the Palemahan variable of (4,508) is greater than t-table (1,667). Based on the results of the F-test, the three independent variables simultaneously have a significant effect. It is evidenced by the significance value of F of 0.000 <0.05. With a significant influence on Tri Hita Karana implementation in increasing guest satisfaction, the Movenpick Resort & Spa Jimbaran Bali must further optimize the application. The hotel has tried to provide training on Tri Hita Karana to each employee so that employees can explain the meaning of Om Swastiastu greetings to guests. Besides that, Movenpick Resort & Spa Jimbaran Bali also has implemented digital-based services to increase guest satisfaction.
Praktik Terbaik Dalam Memperluas Pengetahuan Wisatawan tentang Budaya Puspita, Ni Putu Lianda Ayu; Pramanda Putra, Made Satria; Nugraha, Putu Virgananta; Triyuni, Ni Nyoman; Prasetya Dewi, Ni Komang Ayu
MALLOMO: Journal of Community Service Vol 4 No 1 (2023): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v4i1.1219

Abstract

Abstract. Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi wisatawan melukat di Pura Tirta Empul. Penelitian ini dilakukan di Pura Tirta Empul yang merupakan sebuah pura yang terletak di Desa Manukaya, Kecamatan Tampaksiring, Kabupaten Gianyar, Provinsi Bali. Dalam penelitian ini, teknik pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi dan studi pustaka. Penelitian ini menggunakan paradigma interpretive social science dengan metode kualitatif. Hasil penelitian ini menunjukkan Faktor-faktor yang mempengaruhi wisatawan melukat di Pura Tirta Empul adalah faktor keagamaan yang menekankan pentingnya pembersihan spiritual dan keseimbangan, ritual melukat dianggap sebagai cara untuk mencapai kedamaian batin dan meningkatkan kualitas spiritual, memohon kesembuhan dan kesehatan, untuk membersihkan dosa-dosa, serta faktor budaya dan tradisi yang mewajibkan masyarakat melakukan melukat di hari-hari tertentu, faktor dukungan dari orang-orang serta faktor lingkungan alam yang bersih dan asri sehingga minat melaksanakan penglukatan serta berwisata semakin meningkat. Dalam menambah pengetahuan wisatwan yang melukat maka pemandu wisata lokal memberikan pemahaman tentang makna melukat, proses melukat di pura Tirta empul dan menerangkan makna canang sari. Dari kegiatan ini dapat disarankan bahwa sebaiknya dilakuakan pengelolaan yang lebih mengedapankan pelayanan wisatawan dalammelakukan penyucian diri.
Pengembangan Pengolahan Turunan Salak Pada KWT Agro Abian Salak Di Desa Sibetan, Karangasem Ni Putu Lianda Ayu Puspita; Putu Gita Suari Miranti; Ni Wayan Merry Nirmala Yani
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1197

Abstract

Sibetan Tourism Village in Karangasem Regency, famous as the center of salak plantation, has limited salak fruit processing infrastructure, causing farmers difficulties in sustainable processing. Dependence on the harvest season and the perishable characteristics of salak fruit emphasize the need for good post-harvest handling. The results of discussions with KWT (Kelompok Wanita Tani) Agro Abian Salak showed that the processed salak dates are still not optimal due to simple equipment, inconsistent processing, and manual bookkeeping. Through this assistance, it is expected that KWT can develop skills in processing salak derivative products so that they can compete in local and territorial markets. The methods used include training, technical assistance, and marketing assistance. The results of this activity include increased knowledge of KWT members in processing salak derivative products, product diversification, improved product quality, and increased market access. In conclusion, this service activity makes a positive contribution to local economic development through increasing the added value of salak derivative products and empowering KWT in improving their welfare.
The Importance of Destination Image and Tourist Self-Congruity in Increasing Intention to Visit: A Case Study on Generations Y and Z at the Seaweed Tourism Destination in Nusa Penida, Bali Ni Wayan Merry Nirmala Yani; Ni Putu Lianda Ayu Puspita; Putu Tika Virginiya
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i1.5538

Abstract

This research aimed to examine the relationships among destination image, self-congruity, and visiting intention, as well as the complementary mediating role of self-congruity between destination image and visiting intention. Using a questionnaire as the primary data collection instrument, the study included a sample of 397 participants from Generations Y and Z in Bali, selected through simple random sampling. Data were analyzed using first-order path analysis with structural equation modeling (SEM) in SmartPLS software. The results indicate that self-congruity plays a complementary mediating role between destination image and visiting intention. Additionally, destination image has a significant positive effect on self-congruity, which in turn positively influences visiting intention. These findings contribute to the Theory of Planned Behavior by providing insights into the relationships between destination image, self-congruity, and visiting intention, thereby reinforcing the theory’s underlying principles. From a practical standpoint, this research offers valuable insights for tourism industry stakeholders, aiding in the refinement of destination management and the development of more effective marketing strategies. Understanding the mediating role of self-congruity can help stakeholders identify specific areas for improvement to attract more visitors.
Co-Authors Ayu Trisnayoni Raden Dewa Made Suria Antara Elvira Septevany I Gede Mudana I Kadek Surya Mardhitya I Ketut Budarma I Ketut Suarta I Putu Ade Perdana Putra I Putu Astawa I Wayan Basi Arjana Ida Ayu Kade Werdika Damayanti Layla Fickri Amalia Mihai Voda Ni Luh Eka Armoni Ni Made Ernawati Ni Made Rai Erawati Ni Nyoman Triyuni Ni Wayan Merry Nirmala Yani Ni Wayan Sintya Dewi Ni Wayan Wahyu Astuti Nugraha, Putu Virgananta Okky Friesatama Pramanda Putra, Made Satria Prasetya Dewi, Ni Komang Ayu Putu Gita Suari Miranti Putu Tika Virginiya Radu Negru Samrat Hazra