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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Dimensi JURNAL MANAJEMEN Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Artificial Intelligence and Digital Business Horizon: Indonesian Journal of Multidisciplinary Jurnal Bisnis Dan Manajemen: Bisman COSMOS PENG: Jurnal Ekonomi dan Manajemen Jurnal Nusa Manajemen
Mardian, Irma
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI BARATA KOTA BIMA Dala Oscar, Erick; Mardian, Irma
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 3 No. 1 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v3i1.1728

Abstract

This research is an associative research, namely research that aims to determine the influence of the marketing mix and service quality partially and simultaneously on purchasing decisions for clothing products. This research was conducted in Barata, Bima city. The research instrument used is a questionnaire containing a number of questions about the marketing mix, service quality and purchasing decisions for clothing products. The population used is all consumers who buy clothing products in Barata, Bima city, the population is unknown (population unknown). Therefore, to determine the number of samples using the unknown population formula in order to obtain 96 respondents. The sampling technique used is accidental sampling, namely Barata consumers who happen to meet with researchers can be used as samples tailored to the needs of researchers. Data collection techniques used in this study are: observation, heritage studies and documentation. The data analysis techniques used are validity, reliability, classical assumption test, multiple linear regression, multiple correlation coefficient, t test (partial) and simultaneous f test. The results of this study indicate that the marketing mix partially has no effect on purchasing decisions for clothing products in Barata, service quality partially affects purchasing decisions for clothing products in Barata, but the marketing mix and service quality simultaneously affect purchasing decisions for clothing products in Barata.
Pengaruh Total Asset Turn Over (TATO) dan Debt to Asset Ratio (DAR) Terhadap Return on Assets (ROA) pada PT. Unilever Indonesia Tbk Sucinang, Novita; Huda, Nurul; Mardian, Irma
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6649

Abstract

This study aims to analyze the effect of Total Asset Turnover (TATO) and Debt to Asset Ratio (DAR) on Return on Assets (ROA) at PT Unilever Indonesia Tbk during the 2015–2025 period. This research uses an associative quantitative approach with secondary data obtained from the company's annual financial statements. The sample consists of financial statement data for eleven years selected through purposive sampling. Data analysis was conducted using multiple linear regression analysis, including classical assumption tests, correlation coefficient analysis, coefficient of determination, t-test, and F-test with the assistance of SPSS software. The results indicate that Total Asset Turnover (TATO) has a positive and significant effect on Return on Assets (ROA), meaning that higher efficiency in asset utilization contributes to increased profitability. Meanwhile, Debt to Asset Ratio (DAR) has a negative and significant effect on ROA, indicating that a higher proportion of debt financing tends to reduce profitability due to increased financial burdens. Simultaneously, TATO and DAR significantly influence ROA. The coefficient of determination shows that both variables explain 66.1% of the variation in ROA, while the remaining 33.9% is influenced by other factors outside the research model. These findings suggest that effective asset management and prudent debt control are important factors in improving company profitability
Co-Authors Agus Budiman Dala Oscar, Erick Diana, Rosnani Hijratunnisa, Laili Indah Lestari, Indah Ismunandar Juari, Putri Sulistiani Kartin Aprianti Kusumayadi, Firmansyah Maraghi, Muhammad Al Muhajirin Muhammad Yusuf Novita, Ika Nurul Huda Rosita, Inang Santoso, Tri Agus Sucinang, Novita