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All Journal Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan, dan Hukum Islam ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Ike Wardani, Shanti
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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PENGARUH PROMOSI TERHADAP MINAT BELANJA ONLINE MELALUI KEMAJUAN TEKNOLOGI INTERNET DI KOTA BLITAR Latifah, Nunuk; Ike Wardani, Shanti
Ar-Risalah: Media Keislaman, Pendidikan dan Hukum Islam Vol 17 No 1 (2019): (April 2019)
Publisher : Institut Agama Islam Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.321 KB) | DOI: 10.29062/arrisalah.v17i1.225

Abstract

This article is done to find out and analyze the influence of promotion on interest in online shopping through the advancement of internet technology in Blitar City. The sample used was 150 respondents randomly from the general population of the City of Blitar which included 3 Subdistricts namely Sukorejo, Kepanjen Kidul and Sananwetan without any age, education, employment and other specifications due to the limitations of the researchers. The results of structural equestion modeling analysis show that the promotion carried out by online sellers in Blitar City through social media and the internet has given a tendency to influence the advancement of online technology by 28.7%. The promotion of products that exist in most social media or internet by product sellers has a tendency to influence the interest in online shopping in Blitar City by 47.1% and the advancement of online technology has provided a tendency to influence online shopping interest by 32.3%.
PENGARUH PROMOSI TERHADAP MINAT BELANJA ONLINE MELALUI KEMAJUAN TEKNOLOGI INTERNET DI KOTA BLITAR Latifah, Nunuk; Ike Wardani, Shanti
Ar-Risalah Media Keislaman Pendidikan dan Hukum Islam Vol 17 No 1 (2019): (April 2019)
Publisher : LPPM IAI IBRAHIMY GENTENG BANYUWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ar-risalah.v17i1.1002

Abstract

This article is done to find out and analyze the influence of promotion on interest in online shopping through the advancement of internet technology in Blitar City. The sample used was 150 respondents randomly from the general population of the City of Blitar which included 3 Subdistricts namely Sukorejo, Kepanjen Kidul and Sananwetan without any age, education, employment and other specifications due to the limitations of the researchers. The results of structural equestion modeling analysis show that the promotion carried out by online sellers in Blitar City through social media and the internet has given a tendency to influence the advancement of online technology by 28.7%. The promotion of products that exist in most social media or internet by product sellers has a tendency to influence the interest in online shopping in Blitar City by 47.1% and the advancement of online technology has provided a tendency to influence online shopping interest by 32.3%.
Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar Ike Wardani, Shanti; Widayani, Anna
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.801

Abstract

This study aims to examine the development strategy of local wisdom-based sociopreneurship in the home industry center of Kampung Bathok Blitar. This village has potential products made from coconut shells that reflect cultural values and environmental sustainability. The integration of local values such as the use of natural materials by utilizing coconut shell waste, the spirit of mutual cooperation, and the preservation of cultural arts characterize the practice of sociopreneurship in the area. However, challenges such as limited market access, lack of production technology, and low participation of the younger generation hinder business development. Through a qualitative approach, this research identifies development strategies that include product diversification, digital marketing, strategic partnerships and human resource training. These strategies aim to improve business competitiveness, expand market access, and involve the younger generation in preserving cultural values. The results show that a local wisdom-based approach can be a sustainable sociopreneurship model, providing positive economic, social, and environmental impacts.
Co-Authors Latifah, Nunuk Widayani, Anna