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All Journal Journal of Economics, Business, & Accountancy Ventura Briliant: Jurnal Riset dan Konseptual SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Dharma: Jurnal Pengabdian Masyarakat Jurnal Medika: Medika Jurnal Pengabdian Kepada Masyarakat Outline Journal of Community Development
Widayani, Anna
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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INFLUENCE OF SMI'S COMPETENCE TO IT ADOPTION THROUGH THE READINESS OF SMI IN ENTERING INTO INDUSTRIAL REVOLUTION 4.0 Nilawati Fiernaningsih; widayani, anna
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.006 KB) | DOI: 10.32670/fairvalue.v4i5.838

Abstract

The purpose of this edifying is to explain and analyze the influence of the competence ofsmall and medium industry actors to the adoption of IT through the readiness of small andmedium industries in entering the Industrial revolution of 4.0. This research uses aquantitative approach using explanatory research. The population of this research is thesmall and medium industry of the food and beverage sector in Blitar city totaling 2896 SMIactors. To determine the sample of the population, researchers used the formula of Yamaneto obtain a total number of respondents 97 people. The sampling technique of this researchis a random sampling technique with the number of samples taken proportionally followingthe number of SMI actors in Blitar City. The method of collecting data using questionnairesis distributed to respondents and is calculated on a Likert scale. Data is analyzed using thepath analysis using SPSS. Data analysis methods consist of instrument tests, descriptivestatistical analysis, inferential statistical analysis, and hypothesis testing with pathanalysis. The results of this study showed that the competency of SMI practitioners, SMIreadiness has a positive and significant influence on IT adoption
Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness Wardani, Shanti Ike; Widayani, Anna; Fu’ad, M. Nur; Waspada, Heri Priya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.740

Abstract

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets
Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar Ike Wardani, Shanti; Widayani, Anna
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.801

Abstract

This study aims to examine the development strategy of local wisdom-based sociopreneurship in the home industry center of Kampung Bathok Blitar. This village has potential products made from coconut shells that reflect cultural values and environmental sustainability. The integration of local values such as the use of natural materials by utilizing coconut shell waste, the spirit of mutual cooperation, and the preservation of cultural arts characterize the practice of sociopreneurship in the area. However, challenges such as limited market access, lack of production technology, and low participation of the younger generation hinder business development. Through a qualitative approach, this research identifies development strategies that include product diversification, digital marketing, strategic partnerships and human resource training. These strategies aim to improve business competitiveness, expand market access, and involve the younger generation in preserving cultural values. The results show that a local wisdom-based approach can be a sustainable sociopreneurship model, providing positive economic, social, and environmental impacts.
Penguatan Agribisnis Melon Wates Blitar melalui IoT, Diversifikasi Produk, dan Digital Branding Fiernaningsih, Nilawati; Sarosa, R. Moechammad; Takwim, R N Akhsanu; Widayani, Anna; Herijanto, Pudji
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/02jtfb05

Abstract

This community service program was carried out to address the main problems faced by the partner groups, namely the low production efficiency among melon farmers and the limited processing capacity of melon-based products in downstream partners. The purpose of this activity was to improve the productivity and quality of melon cultivation through the implementation of an Internet of Things (IoT) control system in the greenhouse, as well as to enhance the production capacity of processed melon chips using an upgraded vacuum fryer with a larger capacity. The applied methods included production system optimization, technology implementation assistance, training in production information management, and digital branding reinforcement. The results showed significant improvements in efficiency and product quality in two IoT-based automated greenhouses. Meanwhile, the downstream partner successfully increased melon chip production capacity from 10 kg to 30 kg per process, with improved product consistency and shelf life. Furthermore, the digital branding strategy positively influenced market competitiveness and consumer trust in the partners’ products
The Effect of Intellectual Capital and Innovative Work Behavior on Business Performance Almaududi Ausat, Abu Muna; Widayani, Anna; Rachmawati, Ika; Latifah, Nunuk; Suherlan, Suherlan
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i3.2809

Abstract

The twenty-first century is a century of knowledge, discovery, and innovation, with rapid advances in science and information technology marking significant developments. The level of competitiveness within organizations is increasing. This truth motivates entrepreneurs to grow in order for their businesses to thrive. The major goal of this research is to examine how intellectual capital and innovative work behavior affect business performance in SMEs. The author then explains the three constructions' conceptual structure. To further understand the relationship between variables, quantitative methods based on Structural Equation Modeling (SEM) and Partial Least Squares (PLS) variance were used. Participants were chosen from SMEs in Yogyakarta, Indonesia, via an online questionnaire. The findings of this research show that intellectual capital and creative work behavior have a positive and significant effect on business performance. SMEs can use intellectual capital to define expected performance and as a tool to evaluate performance to develop employees who will be able to meet the needs of SMEs in the future. Furthermore, it demonstrates that SMEs, not just large corporations, can attain high-performance levels through synchronizing intellectual capital and innovative work behavior.
Penguatan Pasar Opak Gambir melalui Digital Branding untuk Meningkatkan Brand Awareness dan Daya Saing Widayani, Anna; Mujiono, M; Fiernaningsih, Nilawati
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i2.12591

Abstract

The opak gambir Home Industry supports the green economy concept by utilizing local materials and environmentally friendly production techniques. IRT Opak Gambir has attempted to reach a wider market through digital technology, but faces obstacles due to lack of competence in optimizing digital marketing. To overcome this, assistance will be provided in strengthening the opak gambir market through branding awareness with digital visual branding and website development. This assistance aims to improve partner skills in implementing digital branding, which includes creating attractive visual content and optimizing websites to reach a wider audience. With better branding awareness, IRT opak gambir is expected to increase brand awareness and competitiveness in the digital era. The results of this activity are expected to support sustainable business growth and increase market acceptance of opak gambir products, in line with the green economy concept being promoted.
PELATIHAN PENYUSUNAN CURRICULUM VITAE (CV) DAN PERSIAPAN WAWANCARA KERJA BAGI SISWA SMK Rachmawati, Ika; Sasama Wahyu Utama, Adiguna; Latifah, Nunuk; Widayani, Anna
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.4617

Abstract

SMK PGRI 4 Blitar City is one of the private vocational high schools in Blitar. As a provider of vocational education, SMK PGRI 4 Blitar City hopes that its graduates will be immediately accepted, both in the business sectors and industrial sectors. Based on the initial observations, the number of students who know the importance of preparing job application documents and the job selection process well is still few, so it is necessary to effectuate training in CV arrangement and job interviews preparation for students at SMK PGRI 4 Blitar City. This activity was organized to provide knowledge about preparing job application documents and techniques for facing the job selection process for students, awareness that by understanding the method for preparing job application documents and deal with job selection, students will find it easier to get a job after graduating from school, as well as improving students' abilities in compiling job application documents, especially CVs and preparing for job interview. This activity was attended by 44 students of SMK PGRI IV Blitar City. It was carried out in two stages, namely counseling and training. The results of observations and filling out questionnaires by participants showed that overall, the implementation of the training activities had been successful.
The Innovation Resistance Model of Mobile Payments for Micro and Small Enterprises Widayani, Anna; Fiernaningsih, Nilawati
BRILIANT: Jurnal Riset dan Konseptual Vol 7 No 3 (2022): Volume 7 Nomor 3, Agustus 2022
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.571 KB) | DOI: 10.28926/briliant.v7i3.996

Abstract

The development of digital technology currently directs people to transact using mobile payments. An efficient payment process or one of them is known as Mobile Payment has its own market compared to the three other services offered by Fintech. This strongly supports the development of the digital economy in Indonesia. This study tries to formulate a conceptual framework and research model developed with the theory of innovation resistance. Methods and models of conceptual formulation are carried out in several stages; literature study, model adoption, and instrument development. Based on theoretical and empirical studies on Innovation Resistance, this study describes the constructs and propositions used as the basis for building a conceptual model. The results of the instrument development can be used for further research.
Business Innovation for Micro, Small and Medium Enterprises in Jember Kantun, Sri; Sedyati, Retna Ngesti Sedyati; Tiara, Tiara; Mujib, Muhammad Asyroful; Triyanto, Jefri Rieski; Sukidin, Sukidin; Widayani, Anna
BRILIANT: Jurnal Riset dan Konseptual Vol 7 No 3 (2022): Volume 7 Nomor 3, Agustus 2022
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.641 KB) | DOI: 10.28926/briliant.v7i3.1020

Abstract

Along with the rapid development of MSMEs, it requires business actors to innovate. Innovating is carried out according to the needs and tastes of today's consumers. Hundreds of MSMEs in Jember can still survive running their businesses during the Covid-19 pandemic, so they should be used as examples of best practices for other MSMEs in Indonesia. One of the products that are currently superior is souvenirs from Jember Regency. This study aims to identify and examine business innovations carried out by the souvenir center of Jember Regency.
Model Perilaku Niat Berkelanjutan Adopsi Mobile Payment UMK di Jawa Timur Widayani, Anna; Rachmawati, Ika; Paramita, Catarina Cori Pradnya
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 4 (2023): Volume 8 Nomor 4, November 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i4.1547

Abstract

Pesatnya perkembangan teknologi di berbagai aspek kehidupan dapat terlihat salah satunya dari kemunculan berbagai aplikasi, termasuk aplikasi mobile payment. Hal ini sangat menunjang perkembangan perekonomian digital Indonesia. Maka pemerintah mendorong pelaku pelaku UMK untuk ikut memperkuat para pelaku usaha agar siap bersaing secara global, sehingga ekonomi yang dijalankan dengan berbasis go digital. Penelitian ini akan mengkaji perilaku niat berkelanjutan adopsi mobile payment UMK di Jawa Timur. Jenis penelitian ini adalah penelitian kuantitatif dengan metode survey. Populasi pada penelitian ini adalah Pemilik UMK di Jawa Timur yang berjumlah 191.312 UMK dengan jumlah sampel 400 UMK. Teknik sampling penelitian ini adalah teknik proportionate stratified random sampling. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebar ke responden dan dihitung dengan skala likert. Alat analisis menggunakan alat analisis SEM-PLS. Hasil penelitian ini adalah bahwa semua memiliki pengaruh positif dan signifikan, kecuali Confirmation memiliki pengaruh negatif dan tidak signifikan terhadap variabel Satisfaction.
Co-Authors Akhsanu Takwim, R N Almaududi Ausat, Abu Muna Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Fiernaningsih, Nilawati Fu’ad, M. Nur Heri Priya Waspada Herijanto, Pudji Himmah, Mahmudatul Hindra Kurniawan Ike Wardani, Shanti Ismanto Ismanto Ismanto Jefri Rieski Triyanto Latifah, Nunuk Mochammad Junus Muhammad Asyroful Mujib Mujiono, M Nilawati Fiernaningsih Normawati, Rani A. Normawati, Rani Arifah Rachmawati, Ika S Sukidin Sarosa, R. Moechammad Sasama Wahyu Utama, Adiguna Sedyati, Retna Ngesti Sedyati Sri Kantun Suherlan Suherlan, Suherlan Takwim, R N Akhsanu Tiara, Tiara Utama, Adiguna Utama, Adiguna S. W. Wardani, Shanti Ike Zubaidi Zubaidi Zubaidi