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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal ABDINUS : Jurnal Pengabdian Nusantara ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Jurnal Medika: Medika
Widayani, Anna
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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INFLUENCE OF SMI'S COMPETENCE TO IT ADOPTION THROUGH THE READINESS OF SMI IN ENTERING INTO INDUSTRIAL REVOLUTION 4.0 Nilawati Fiernaningsih; widayani, anna
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.006 KB) | DOI: 10.32670/fairvalue.v4i5.838

Abstract

The purpose of this edifying is to explain and analyze the influence of the competence ofsmall and medium industry actors to the adoption of IT through the readiness of small andmedium industries in entering the Industrial revolution of 4.0. This research uses aquantitative approach using explanatory research. The population of this research is thesmall and medium industry of the food and beverage sector in Blitar city totaling 2896 SMIactors. To determine the sample of the population, researchers used the formula of Yamaneto obtain a total number of respondents 97 people. The sampling technique of this researchis a random sampling technique with the number of samples taken proportionally followingthe number of SMI actors in Blitar City. The method of collecting data using questionnairesis distributed to respondents and is calculated on a Likert scale. Data is analyzed using thepath analysis using SPSS. Data analysis methods consist of instrument tests, descriptivestatistical analysis, inferential statistical analysis, and hypothesis testing with pathanalysis. The results of this study showed that the competency of SMI practitioners, SMIreadiness has a positive and significant influence on IT adoption
Optimalisasi Sistem Operasi dan Harga Jual untuk Kontinyuitas Usaha Kerupuk Singkong Sadariyah “Mbah Juki” Blitar Fiernaningsih, Nilawati; Himmah, Mahmudatul; Zubaidi, Zubaidi; Takwim, R N Akhsanu; Junus, Mochammad; Widayani, Anna; Ismanto, Ismanto
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 3 (2024): Volume 8 Nomor 3 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i3.23497

Abstract

The community service program in Dawuhan Village, Kademangan District, Blitar Regency, focused on the development of the micro, small, and medium enterprise (MSME) "Mbah Juki" cassava crackers, which faced significant challenges in pricing, production efficiency, and marketing. The primary objective of the program was to enhance participants' managerial and technical capacities through training in operational systems and pricing strategies. The methodology involved problem identification through surveys, training, direct mentoring, and periodic evaluations. The results demonstrated improved participant abilities in setting more strategic pricing, enhancing production efficiency, and effectively utilizing social media and packaging design to attract customers. Evaluations indicated significant improvements in efficiency and product competitiveness, contributing positively to business sustainability and local economic empowerment. Overall, the community service activities successfully met the established targets and had a positive impact on both the MSME and the local community.
Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness Wardani, Shanti Ike; Widayani, Anna; Fu’ad, M. Nur; Waspada, Heri Priya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.740

Abstract

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets
Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar Ike Wardani, Shanti; Widayani, Anna
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.801

Abstract

This study aims to examine the development strategy of local wisdom-based sociopreneurship in the home industry center of Kampung Bathok Blitar. This village has potential products made from coconut shells that reflect cultural values and environmental sustainability. The integration of local values such as the use of natural materials by utilizing coconut shell waste, the spirit of mutual cooperation, and the preservation of cultural arts characterize the practice of sociopreneurship in the area. However, challenges such as limited market access, lack of production technology, and low participation of the younger generation hinder business development. Through a qualitative approach, this research identifies development strategies that include product diversification, digital marketing, strategic partnerships and human resource training. These strategies aim to improve business competitiveness, expand market access, and involve the younger generation in preserving cultural values. The results show that a local wisdom-based approach can be a sustainable sociopreneurship model, providing positive economic, social, and environmental impacts.
Penguatan Agribisnis Melon Wates Blitar melalui IoT, Diversifikasi Produk, dan Digital Branding Fiernaningsih, Nilawati; Sarosa, R. Moechammad; Takwim, R N Akhsanu; Widayani, Anna; Herijanto, Pudji
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/02jtfb05

Abstract

This community service program was carried out to address the main problems faced by the partner groups, namely the low production efficiency among melon farmers and the limited processing capacity of melon-based products in downstream partners. The purpose of this activity was to improve the productivity and quality of melon cultivation through the implementation of an Internet of Things (IoT) control system in the greenhouse, as well as to enhance the production capacity of processed melon chips using an upgraded vacuum fryer with a larger capacity. The applied methods included production system optimization, technology implementation assistance, training in production information management, and digital branding reinforcement. The results showed significant improvements in efficiency and product quality in two IoT-based automated greenhouses. Meanwhile, the downstream partner successfully increased melon chip production capacity from 10 kg to 30 kg per process, with improved product consistency and shelf life. Furthermore, the digital branding strategy positively influenced market competitiveness and consumer trust in the partners’ products
Co-Authors Fiernaningsih, Nilawati Fu’ad, M. Nur Heri Priya Waspada Herijanto, Pudji Himmah, Mahmudatul Ike Wardani, Shanti Ismanto Ismanto Mochammad Junus Nilawati Fiernaningsih Sarosa, R. Moechammad Takwim, R N Akhsanu Wardani, Shanti Ike Zubaidi Zubaidi