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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis JIEB : Jurnal Ilmiah Ekonomi Bisnis Madani: Multidisciplinary Scientific Journal
Apriya Santi
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Pengaruh Kepercayaan dan Persepsi Harga Terhadap Keputusan Pembelian Jasa GoRide (Studi Pada Mahasiswa Fakultas Ekonomi) Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin Apriya Santi; Siti Mardah
Jurnal Ilmiah Ekonomi Bisnis Vol 7 No 2 (2021): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v7i2.492

Abstract

Abstract: The purposes of this study are to find out the effect of trust on purchase decision, knowing the effect of price perception on purchase decision and the effect of trust and price perception simultaneously on purchase decision. With a purposive sampling technique,there are 91 students as respondents. The analysis technique used to test the hypothesis is multiple linear regression. The results showed that the trust has significant effect on purchase decision, the price perception has significant effect on purchase decision, the trust and price simultaneously have significant effect on purchase decision of students in the Economic Faculty of the Islamic University of Kalimantan. Keywords : Trust, Price Perceptions, Purchase Decision
PENGARUH KOMPETENSI DOSEN DAN MOTIVASI BELAJAR MAHASISWA TERHADAP PRESTASI BELAJAR PADA FAKULTAS EKONOMI UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARI BANJARMASIN Siti Mardah; Apriya Santi
Jurnal Ilmiah Ekonomi Bisnis Vol 8 No 1 (2022): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v8i1.673

Abstract

Abstract: This study was conducted to determine how much influence the competence of lecturers, student learning motivation on learning achievement both partially and simultaneously. Marketing Management with a sample of 38 students. Data obtained through questionnaires distributed to respondents and processed again using IBM's version of SPSS 22 software with Multiple Linear Regression test equipment. This research is a quantitative descriptive research, namely research that wants to know the relationship between independent variables and the dependent variable. The results showed that the variables X1 and X2 had a positive and significant effect on the Y variable. Likewise, the F test results showed that the X1 and X2 variables simultaneously had a positive effect on the Y variable.
ANALISIS PENGARUH KEPERCAYAAN DAN NILAI JASA TERHADAP KEPUASAN PESERTA DIDIK PADA LEMBAGA PENDIDIKAN DAN KETERAMPILAN KHARISMA BANJARMASIN Apriya Santi
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2018): Dinamika Ekonomi Jurnal Ekonomi dan Bisnis vol. 11 No.1 Maret 2018
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract, The evaluation of trust and service value can build positive perception in an effort to give satisfaction to the customers. Trust and Service value in these cases are the parts of key factors in building long-term relationships and can be used as sources of competitive advantage for educational institutions and skills in maintaining and attracting learners. The purposes of this research were to determine and analyze the influences of trust and service value to satisfaction of students at the Educational Institutions and Skills Kharisma Banjarmasin. By using purposive sampling method, there are 34 samples of respondents from the entire population of students in LPK Kharisma. The analysis technique used is the Multiple Linear Regression. The results showed that there is not correlation between trust to satisfaction, but there is a positive and significant correlation between service value to the satisfaction of learners.
Pengaruh Citra Merek, Harga, Serta Promosi Terhadap Loyalitas Pelanggan Kartu Smartfren di Sugi Celuller Banjarmasin Muhammad Fajar Aditya; Abdurrahim A; Apriya Santi
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14568034

Abstract

This study aims to examine the effects of Brand Image, Price, and Promotion on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, both simultaneously, partially, and dominantly. The research design is quantitative and is conducted as a survey study. The results show that all the variables investigated—Brand Image, Price, and Promotion—have a significant effect on the independent variable when considered simultaneously. For the partial effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, the Brand Image variable is the most influential. Furthermore, the variable that has the most dominant effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin is also the Brand Image variable. This is evidenced by the Coefficient table, where the Brand Image variable has the largest "Standardized Coefficient Beta" value of (0.526), whereas the Price and Promotion variables have values of (0.289) and (-0.002), respectively.
Co-Authors Abdurrahim A Muhammad Fajar Aditya Siti Mardah