Article Per Year (5 Year)
p-Index From 2021 - 2026
1.713
P-Index
This Author published in this journals
All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research Social Science Academic El-Mujtama: Jurnal Pengabdian Masyarakat As-Syirkah: Islamic Economic & Financial Journal
khairani, Aulian
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Aktivitas Media Relations Protokol dan Komunikasi Pimpinan (Prokomp) Kota Tangerang dalam Membentuk Citra Pemerintahan Khusu, Sherly Amalia; Abdurahman, Ade Irfan; Khairani, Aulian
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis aktivitas media relations Protokol Komunikasi dan Pimpinan (Prokomp) Kota Tangerang dalam membentuk citra pemerintahan. Prokomp sebagai bagian dari Sekretariat Daerah (Setda) Kota Tangerang merupakan salah satu divisi bidang kehumasan memerlukan media relations agar segala informasi tentang kegiatan, kebijakan dan upaya yang dilakukan pemerintah bisa dipublikasikan oleh media massa dan diketahui oleh publik sehingga bisa membentuk citra pemerintahan. Informan penelitian ini adalah Kepala Bagian dan Prokomp serta jurnalis. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Metode analisis data menggunakan model analisis Miles and Huberman. Hasil penelitian menemukan bahwa Prokomp Kota Tangerang telah melakukan kegiatan media relations seperti press room, press tour, press release, press briefing, konferensi pers, dan advertorial. Teori manajemen relasi berkaitan erat dengan media relations. Dalam proses ini humas membuat kegiatan dan sumber informasi yang dianggap penting oleh media dan mendapat liputan berkali-kali sehingga bisa membentuk citra pemerintah. Faktor pendukung dan penghambat berperan dalam menentukan efektivitas upaya komunikasi dan pembentukan citra positif.
Analisis Komunikasi Pemasaran Kopi Chuseyo Dalam Menarik Minat Pembeli (Studi Kasus Di Kopi Chuseyo Cabang Sukasari Kota Tangerang Rezkyanti, Sarah; Saputra, Faisal Tomi; Khairani, Aulian
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11124633

Abstract

Marketing communications assist business people or businesses in providing knowledge to potential customers what kind of product to choose, how to get it, what benefits will get, and all information related to the product or service offered. This research uses descriptive qualitative research. With data collection techniques carried out by means of observation or observation, interviews, and documentation. Data analysis techniques using data reduction, data presentation, data triangulation and conclusions. The results of this study indicate that the marketing communications used are still not optimal in an effort to attract buyers in terms of promotions and participants (buyers). This study uses Kotler's theory, namely the marketing mix with the seven Ps (7P), namely product, price, place, promotion, people, process, and physical evidence. physique). This study concludes that the management of marketing communications for Chuseyo Coffee at the Sukasari branch, Tangerang City in Attracting Buyer Interests, namely by utilizing Instagram social media and through online ordering applications, namely Gofood and Grabfood and the marketing communication barriers for Chuseyo Coffee at Sukasari branch, Tangerang City in Attracting Visitor Interests namely lies in promotions and participants, which is why there is a lack of buyers at Kopi Chuseyo, the Sukasari branch, Tangerang City.
Co-Authors Abdurahman, Ade Irfan Alisabana, Fernando Dea Febrianti, Rias Mizar Fauzi, Ilham Herda Fournawati, Sri Murdilah Haq, Rafi Khusu, Sherly Amalia Putri, Aini Kusumawati Sagual Rahayu, Cantika Mega Rahayu, Riza Gusti Rezkyanti, Sarah Rindiani, Luthfiyyah Rini Hardiyanti Salsabil, Luna Safitri Saputra, Faisal Tomi Saputro, Ikhwan Rhendy Sukanda, Ukon Furkon Yoman, Mad