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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Social Science Academic El-Mujtama: Jurnal Pengabdian Masyarakat As-Syirkah: Islamic Economic & Financial Journal
khairani, Aulian
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Komunikasi Pemasaran Kopi Chuseyo Dalam Menarik Minat Pembeli (Studi Kasus Di Kopi Chuseyo Cabang Sukasari Kota Tangerang Rezkyanti, Sarah; Saputra, Faisal Tomi; Khairani, Aulian
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11124633

Abstract

Marketing communications assist business people or businesses in providing knowledge to potential customers what kind of product to choose, how to get it, what benefits will get, and all information related to the product or service offered. This research uses descriptive qualitative research. With data collection techniques carried out by means of observation or observation, interviews, and documentation. Data analysis techniques using data reduction, data presentation, data triangulation and conclusions. The results of this study indicate that the marketing communications used are still not optimal in an effort to attract buyers in terms of promotions and participants (buyers). This study uses Kotler's theory, namely the marketing mix with the seven Ps (7P), namely product, price, place, promotion, people, process, and physical evidence. physique). This study concludes that the management of marketing communications for Chuseyo Coffee at the Sukasari branch, Tangerang City in Attracting Buyer Interests, namely by utilizing Instagram social media and through online ordering applications, namely Gofood and Grabfood and the marketing communication barriers for Chuseyo Coffee at Sukasari branch, Tangerang City in Attracting Visitor Interests namely lies in promotions and participants, which is why there is a lack of buyers at Kopi Chuseyo, the Sukasari branch, Tangerang City.
Pemberdayaan Masyarakat Pesisir Berbasis Blue Economy Menggunakan Teknologi Desvaporasi Air Laut Lesmana, Sri Jaya; Khairani, Aulian; Ahmad, Ahmad; Saputri, Dwi Azizah; Mardiyya, Nurul Inda; Budiman, Ahmad
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Edisi Maret 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i1.527

Abstract

Program ini bertujuan untuk meningkatkan kualitas hidup masyarakat di Desa Tanjung Pasir melalui penerapan konsep blue economy. Melalui teknologi Desvaporator, alat desalinasi yang beroperasi berdasarkan prinsip dew-vaporation, air laut diubah menjadi air tawar atau air bersih, sekaligus menghasilkan garam sebagai produk nilai tambah. Pelaksanaan menggunakan pendekatan Participatory Action Research (PAR), dimulai dari sosialisasi, pelatihan, penerpan teknologi dan pendampingan yang melibatkan warga sebagai mitra aktif dalam seluruh proses. Hasil awal menunjukkan peningkatan pengetahuan dan kemampuan masyarakat secara signifikan, tercermin dari perolehan rata-rata skor post-test (82 %) dibanding pre-test (29 %). Dampak yang dicapai meliputi akses air bersih yang lebih andal, perolehan produk garam residu dengan potensi ekonomi, serta peningkatan kapasitas lokal yang meningkatkan rasa kepemilikan terhadap inovasi teknologi. Kegiatan ini juga berkontribusi pada pencapaian SDGs 6 (Air Bersih dan Sanitasi) dan SDGs 14 (Ekosistem Laut), serta mendemonstrasikan model keberlanjutan pemberdayaan dan pembangunan pesisir berbasis teknologi ramah lingkungan dan ekonomi lokal. Dengan karakteristik teknologi yang sederhana, adaptif, dan berbasis partisipasi masyarakat, Desvaporator memiliki potensi besar untuk direplikasi di desa-desa pesisir lain yang menghadapi permasalahan serupa dalam akses air bersih dan penguatan ekonomi lokal.
Komunikasi Interpersonal PT. Grab dalam Peralihan Kendaraan Konvensional ke Kendaraan Listrik Alisabana, Fernando; Sukanda, Ukon Furkon; Khairani, Aulian
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4024

Abstract

Transportation services have a very important role in human life, where transportation services are used to facilitate their daily activities. With the presence of the latest innovations in the field of transportation, one example of the latest advances in the transportation industry is the presence of a company that provides application-based online transportation services, namely Grab. Now Grab is formalizing the new look of its electric vehicle called Grab Electric. The transition of conventional vehicles to electric vehicles carried out by Grab can have a positive impact on the use of electric vehicles, namely helping to reduce carbon gas emissions. So in this case the author wants to know the interpersonal communication process at Grab to its partners. This research uses descriptive qualitative research methods based on case studies at PT Grab with data collection techniques of observation, interviews, and documentation. The theory used by researchers is the theory of Social Exchange or social exchange developed by Thibaut and Kelly. The results of this study indicate that the use of electric vehicles by driver partners has a positive impact due to lower operating costs.
Co-Authors Abdurahman, Ade Irfan Ahmad Ahmad Ahmad Budiman Alisabana, Fernando Dea Febrianti, Rias Mizar Fauzi, Ilham Herda Fournawati, Sri Murdilah Haq, Rafi Khusu, Sherly Amalia Mardiyya, Nurul Inda Putri, Aini Kusumawati Sagual Rahayu, Cantika Mega Rahayu, Riza Gusti Rezkyanti, Sarah Rindiani, Luthfiyyah Rini Hardiyanti Salsabil, Luna Safitri Saputra, Faisal Tomi Saputri, Dwi Azizah Saputro, Ikhwan Rhendy Sri Jaya Lesmana Sukanda, Ukon Furkon Yoman, Mad