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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research Social Science Academic Da'watuna: Journal of Communication and Islamic Broadcasting As-Syirkah: Islamic Economic & Financial Journal
Fournawati, Sri Murdilah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

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Strategi Komunikasi dalam Mengatasi Keluhan Pelanggan: Studi Kasus PT. Namto Kraf Indo Firdaus, Achmad; Mirza, Mochammad; Fournawati, Sri Murdilah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4596

Abstract

This research aims to analyze communication strategies in dealing with customer complaints at a company called PT. Namto Kraf Indo. Handling complaints is a crucial part of the business world that can have a big impact if not resolved quickly. Therefore, an effective communication strategy is needed so that complaints can be resolved immediately. This research uses a qualitative approach with a case study method. Data collected through observation, in-depth interviews and documentation of workers, managers and other related divisions. Data analysis was carried out using descriptive qualitative analysis techniques to identify forms of communication strategies carried out by the company and to look for factors inhibiting the communication process in the company. The results of the research show that the communication strategy used by the Namto company is not completely good, it needs to continue to be developed by improving the quality of the workforce so that it is better able to compete with other companies and it needs to hold gradual job training for employees so that they are able to have additional skills to support better service capacity. good for the company. Researchers suggest the need for a more intense evaluation, this is useful so that companies know where the capacity of their workers is and how to improve it to help the company compete with other companies in terms of service and quality of its workforce.
Co-Authors Achmad Firdaus Agustine, Annisa Dwi Alamsyah - Alfajry, Gefian Awaliah, Destalifta Wimbakti Diah Delima, Isniyunisyafna Dini, Wulan Irianti, Fen khairani, Aulian Khumaero, Latifatul Mochammad Mirza Mustaqim, Fani Safrita Mutiarani, Widya Indah Putri, Aini Kusumawati Sagual Putri, Rezania Novianti Rini Hardiyanti Say, Arya Nanda Aji Sundari, Anies Suseno, Ari Sutrisno, Anton Wahyu