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METODE KAMPANYE PROMOSI DALAM MENARIK MINAT MAHASISWA BARU DI UNIS TANGERANG Andini, Monika Yulia; Suseno, Ari; Jeffri, Suci Emelsi
Statement: Jurnal Media Informasi Sosial dan Pendidikan Vol 14 No 1 (2024): Statement | Jurnal Media Informasi Sosial dan Pendidikan
Publisher : PMPP Lembaga Penelitian dan Studi Kebijakan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Competition in the world of education is currently increasing, one of which is at the university level, both private and public. Factors that inhibit a person's interest in continuing to college are the high cost of education, the interest in learning and academic achievement obtained by students, and the lack of maximum socialization of higher education to students in schools. The purpose of this study is to understand how the methods and obstacles of promotional campaigns at UNIS Tangerang. This research uses descriptive qualitative methods and will be studied with the theory of integrated marketing communication (IMC) which has several indicators, namely, Advertising, Direct Marketing, Sales Promotion, Public Relations, Events & Experiences, and Personal Selling. This study found that the promotion team of Syekh-Yusuf Islamic University Tangerang has implemented all indicators of the IMC (Integrated Marketing Communication) theory. The conclusion of this study shows that the implementation carried out by the promotion team of Syekh-Yusuf Islamic University Tangerang in the application of marketing communication, namely the most effective of all indicators is Sales Promotion

Strategi Pemasaran Ohana Enterprise dalam Meningkatkan Penjualan Paket Wedding Tahun 2023 Widiargun, Diah; Alamsyah, Alamsyah; Suseno, Ari; Mirza, Mochammad
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4441

In developing a business in the wedding sector, Ohana Enterprise has created several wedding packages for brides-to-be who want to celebrate their wedding festively and efficiently. Researchers use the Observation study method and interviews. using qualitative descriptive data analysis techniques which will be analyzed using the 4P variable marketing mix strategy, price, place, product and promotion. With the aim of knowing the marketing strategies used in increasing sales of wedding packages in 2023. Based on the research that has been done, Ohana Enterprise offers wedding package prices depending on the type of options provided to increase sales of wedding packages at Ohana Enterprise in 2023 can be adjusted to client requests and the flexibility of the prices offered, the choice of venues provided is more than 50 venues, active promotion through social media content, Ohana Enterprise which has branches in various places, event and marketing teams that are actively involved in marketing carried out until the event takes place.

Komunikasi Organisasi dalam Pengambilan Kebijakan di DPMPTS Kota Tangerang Jamaludin, Abdul Rafi; Mirza, Mochammad; Alamsyah, Alamsyah; Suseno, Ari
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4447

This research aims to explore the relationship between organizational communication and policy making at the Tangerang City DPMPTSP Secretariat. The research background arises from the important role of communication in forming effective decisions and policies in public service organizations. The main objective is to analyze how the dynamics of organizational communication influence the quality of policies and the implementation process at the DPMPTSP Secretariat. The research method used is a qualitative approach using in-depth interviews with leaders, staff and related external stakeholders. Theme analysis was used to organize and interpret the data. The research results show that the quality of organizational communication greatly influences the effectiveness of policy making and its implementation. The findings of this research highlight the importance of clarity of organizational vision and goals, open communication between leadership and staff, and horizontal coordination between units. The implication of this research is the need to strengthen organizational communication as a strategy to improve the quality of policies and be responsive to community needs.

Pola Komunikasi Organisasi Kepemimpinan PT. Bank Syariah Indonesia KCP Tangerang Tanah Tinggi Irwanda, Andri; Mirza, Mochammad; Alamsyah, Alamsyah; Suseno, Ari
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4489

An organization must strive to create a working environment where leaders and employees feel comfortable with each other. To this goal, leaders who have the power and ability to inspire their colleagues to do better in their work. Good leaders have the ability to give direction, correction, and evaluation to their subordinates to help them the goals of the organization. This research is categorized into exploratory research followed by descriptive research. Explorative research is an early study aimed at obtaining an idea of a subject of research that will be further studied. Descriptive study is a study whose purpose is to show (describe) something, and is non-experimental because the research is not under the direct control of the researcher.In delineating the communication patterns at BSI PT KCP Tangerang Terra Alto, the results of qualitative findings from in-depth interviews with employees and leaders describe the application of various forms of communication. Some respondents stated that face-to-face meetings provided opportunities for non-verbal expression and strengthened team members' connections. In the context of evaluating the effectiveness of communication, observational data show that the level of employee participation in policy discussions and implementation is a key indicator. In an in-depth study of the organizational communication and leadership patterns at PT Bank Syariah Indonesia (BSI) KCP Tangerang Tanah High, the data findings describe the diversity and complexity of the internal dynamics of the organization. Adopting a holistic approach in the type of communication, involving both formal and informal elements, provides room for creative exchange of ideas. Despite the dominant digital media, the value of face-to-face meetings remains significant, enabling non-verbal expression and strengthening interpersonal connections. From these findings, it can be concluded that organizations face complex challenges in managing communication and leadership patterns. Strategic recommendations include optimizing leadership styles, developing communication skills, and setting up forums for exchange of ideas.

Keluh Kesah Online Sebagai Media Ekspresi Di Era Digital (Studi Etnografi Virtual dalam Grup Facebook KBLB V3) Munawaroh, Siti; saputra, Faisal tomi; Suseno, Ari
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14699

Grup Keluh Basah Lele Berulah V3 merupakan tempat untuk orang orang yang ingin menceritakan keluh kesahnya untuk membantu dalam melepaskan emosi dan mendapatkan dukungan sehingga dapat membantu meringankan beban. Tujuan penelitian ini untuk menggali lebih dalam mengenai bagaimana media sosial menjadi arena baru untuk diskusi dan ekspresi publik. Pengumpulan data dilakukan melalui penelitian lapangan yang meliputi observasi, wawancara, dan dokumentasi. Jenis penelitian menggunakan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa grup Facebook Keluh Basah Lele berulah bisa diajadikan ruang publik sesuai dengan kriteria ruang publik Jurgen Habermas. Dalam grup ini terdapat pengabaian terhadap status, bebas dari dominasi dan inklusif. Pengabaian terhadap status, dicerminkan dari anggotanya tanpa memandang status mereka. Bebas dari dominasi, dalam grup ini memberikan kebebasan bagi anggotanya untuk mengekspresikan diri tanpa adanya dominasi dari pihak tertentu. Inklusivitas dicerminkan dari anggota yang berasal dari berbagai daerah untuk berinteraksi dan berbagi pengalaman, menjadikan grup ini sebagai tempat yang kaya akan informasi.

Pengaruh Personal Branding P S Terhadap Keputusan Memilih Pada Pemilu 2024 (Survei Pemilih Pemula di Kota Tangerang) Wibisono, Tika Aryana; Suseno, Ari; Alamsyah, Alamsyah
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14921

Personal Branding seorang calon wakil rakyat dapat menjadi salah satu elemen yang memberikan pengaruh pada putusan memilihnya seiring kemajuan zaman dan teknologi. Penting untuk tiap kandidat untuk punya kualitas berbeda yang memungkinkan para pemilih menilai potensi kepemimpinan mereka pada pemilu 2024. Dalam pemilu 2024 ini, Personal Branding yang ditampilkan oleh Prabowo Subianto menarik banyak perhatian publik karena Personal Brandingnya yang berbeda dari pemilu sebelumnya terutama pada pemilih pemula. Tujuan dari penelitian ini untuk mengetahui seberapa besar pengaruh Personal Branding calon presiden Prabowo Subianto terhadap keputusan memilih para pemilih pemula dalam pemilihan umum presiden 2024. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif asosiatif dengan paradigma positivisme. Metode yang digunakan adalah metode survey berupa kuisioner dengan sampel 100 responden dengan pendekatan non-probability sampling menggunakan bantuan SPSS 27. Hasil penelitian menunjukan bahwa terdapat korelasi sebesar 41,1% antara variabel X dan Y. Sedangkan sisanya 58,9% dipengaruhi oleh faktor lain yang tidak diteliti.

Pemberdayaan Masyarakat Melalui Teknologi Pengelolaan Sampah Menggunakan Rocket Eco Stove Incinerator (REST-I) di Kelurahan Babakan, Kabupaten Tangerang Lesmana, Sri Jaya; Latuconsina, Hudaya; Suseno, Ari; Yumna, Aqilah Aulia; Herawati, Cindy Aulia
Jurnal SOLMA Vol. 13 No. 3 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i3.16389

Pendahuluan: Permasalahan pengelolaan sampah di Kelurahan Babakan memerlukan solusi inovatif yang tidak hanya mengurangi dampak lingkungan tetapi juga memberdayakan masyarakat setempat. Kegiatan pengabdian kepada masyarakat ini memperkenalkan Rocket Eco Stove Incinerator (REST-I), sebuah teknologi pengelolaan sampah yang efisien dan ramah lingkungan. Studi ini bertujuan untuk menggali potensi kewirausahaan dari hasil pengelolaan sampah. Metode: Metode yang digunakan yaitu PAR dan diikuti oleh 32 peserta (perwakilan RT dan RW). Hasil: Terdapat peningkatan pemahaman dan kesadaran mitra (70,47%) mengenai pentingnya pengelolaan sampah, pemanfaatan REST-I, serta munculnya peluang usaha berbasis pengolahan sampah. Kesimpulan: Setelah diadakannya PKM ini, volume jumlah sampah di Kelurahan Babakan diharapkan berkurang dan permasalahan sampah dapat diatasi. Begitu juga dengan peluang kewirausahaan bisa menjadi tambahan pendapatan bagi mitra.

Peran Humas Dalam Pemanfaatan Instagram @kankeranakindonesia Untuk Mempertahankan Reputasi Yayasan Kanker Anak Indonesia Nurdianti, Nunu; Alamsyah, Alamsyah; Suseno, Ari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7008

This study aims to analyze the role of public relations in utilizing the @kankeranakindonesia Instagram account to maintain the reputation of the Indonesian Child Cancer Foundation using descriptive qualitative research methods and public relations theory. The results showed that the role of public relations in managing the Instagram account is very important to maintain the foundation's reputation, as well as ensuring transparency and accountability in its activities. Public relations is directly involved in managing the uploaded content, as well as interacting with the public through comment sections and direct messages (DM). In addition, PR also plays a role in handling issues that arise on the platform so as not to negatively impact the foundation's reputation. Nonetheless, this study found that there are barriers to implementation, especially related to misunderstandings in the delivery of information between internal parties within the foundation.

ANALISIS OPINI PUBLIK TERHADAP PEMAIN NATURALISASI SEPAK BOLA TIMNAS INDONESIA: Studi Netnografi Pada Akun Instagram @timnasindonesia An Nafi, Aditya Zain; Suseno, Ari; Saputra, Faisal Tomi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.21111

Penelitian ini bertujuan untuk mengambil dan menganalisis opini publik terhadap pemain yang telah naturalisasi di Timnas Indonesia, yang diungkapkan melalui komentar di akun Instagram resmi @timnasindonesia. Masuknya pemain asing ke dalam skuad Timnas Indonesia memicu berbagai jenis tanggapan dari publik, mulai dari dukungan hingga kritik. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan netnografi. Data diperoleh dari pengumpulan komentar warganet terkait pemain naturalisasi, daftar pemain yang akan dimainkan, serta hasil pertandingan Timnas Indonesia, kemudian dianalisis menggunakan teknik analisis isi. Hasil penelitian menunjukkan implementasi opini publik dibagi ke dalam beberapa kategori, seperti dukungan terhadap pemain naturalisasi, kritikan terhadap kebijakan naturalisasi, dan harapan diimbangi dengan pembinaan lokal usia muda dan peningkatan kualitas liga. Motif dalam beropini terbentuk terhadap pemain naturalisasi berdasarkan pengamatan pribadi atas penampilan pemain naturalisasi saat bertanding. Penelitian ini menyimpulkan bahwa media sosial merupakan sarana penting dalam membentuk opini publik.

Strategi Pemasaran Ohana Enterprise dalam Meningkatkan Penjualan Paket Wedding Tahun 2023 Widiargun, Diah; Alamsyah, Alamsyah; Suseno, Ari; Mirza, Mochammad
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4441

In developing a business in the wedding sector, Ohana Enterprise has created several wedding packages for brides-to-be who want to celebrate their wedding festively and efficiently. Researchers use the Observation study method and interviews. using qualitative descriptive data analysis techniques which will be analyzed using the 4P variable marketing mix strategy, price, place, product and promotion. With the aim of knowing the marketing strategies used in increasing sales of wedding packages in 2023. Based on the research that has been done, Ohana Enterprise offers wedding package prices depending on the type of options provided to increase sales of wedding packages at Ohana Enterprise in 2023 can be adjusted to client requests and the flexibility of the prices offered, the choice of venues provided is more than 50 venues, active promotion through social media content, Ohana Enterprise which has branches in various places, event and marketing teams that are actively involved in marketing carried out until the event takes place.

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