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All Journal Jurnal Public Relations (J-PR) Jurnal Abdimas Komunikasi dan Bahasa Innovative: Journal Of Social Science Research Brand Communication
Himawan, Sultan
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Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Brand Communication

 1 
Analisis Konten TikTok Dalam Komunikasi Politik Capres-Cawapres di Pemilu 2024 untuk Generasi Z: Pendekatan Teori Media Baru dalam Menganalisis Konten Tiktok Makarawung, Yehezkiel Andreas; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.315

Abstract

Analyze TikTok content in the Political Communication of Presidential and Vice Presidential Candidates with a focus on "Generation Z". This study analyzes TikTok content in the political communication of presidential and vice presidential candidates in the 2024 Election using the new media method by Pierre Levy, focusing on Generation Z. Generation Z, as digital natives, has unique characteristics in consuming political information through social media such as TikTok. This study uses a qualitative approach and content analysis to explore how presidential and vice presidential candidates use TikTok to convey political messages, build images, and influence public opinion. Data were collected from the official TikTok accounts of presidential and vice presidential candidates during the campaign period. The results of the study show that TikTok is effective in attracting the attention of Generation Z through creative, concise, and easy-to-understand content. Visual elements, the use of popular music, and direct interaction increase political participation and engagement of Generation Z. This study provides important insights for political communication strategies in the digital era, as well as practical demonstrations for politicians in designing more effective and inclusive campaigns.
Analisis Visual Efek Khusus Dalam Film Fantasi: Studi Kasus Pada Film Spider-man: No Way Home: Teori Compositing Digital Dalam Menganalisis Visual Efek Film Fantasi Adi, Reza Syahputra; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.319

Abstract

This reserach aims to analyze visual special effects in fantasy films with a focus on the film "Spider-Man: No Way Home". Compositing theory and a qualitative methodology were employed in this study. This film was chosen as a case study because of its complex and innovative use of visual effects. This research uses visual analysis methods to identify the special effects visual elements used in this film. Compositing theory is used to understand how various visual elements are combined to create complex and realistic scenes. The use of CGI technology in films is also analyzed to reveal its impact on the viewing experience. The analysis results show that the use of visual special effects in "Spider-Man: No Way Home" is very successful in creating an immersive fantasy world for the audience. The combination of digital characters with real backgrounds gives a real and stunning impression. In addition, CGI technology has made it possible to create spectacular and stunning action scenes. In conclusion, the film "Spider-Man: No Way Home" is an excellent example of the application of visual special effects in the fantasy genre. The use of qualitative methods and compositing theory in this analysis provides a deep understanding of the complexity of the techniques used to create the stunning visual effects in this film.
Strategi Tim Kreatif Nusantara TV Dalam Tayangan Jelajah Rasa Untuk Menarik Minat Penonton: indonesia Sirait, Rusi Erika; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.314

Abstract

Nusantara TV is a semi-national digital television network with national reach and based on private broadcasters, Nusantara TV has a variety of programs that are meaningful and informative for the community. One of the programs is Jelajah Rasa. The success of a television program cannot be separated from the role of the creative team that plays an important role in making the program. This research was conducted to find out how the creative team's strategy in Jelajah Rasa to attract viewers. This research method uses descriptive qualitative methods and Lasswell's mass communication theory with data collection techniques through in-depth interviews and observation. Based on the results of this study, it is known that determining targets, selecting airtime, determining ideas and themes, presenting styles, segment organization, maintaining image quality and evaluation are strategies used by the creative team to attract viewers.
Strategi Tim Kreatif Nusantara TV Dalam Meningkatkan Eksistensi Program Kok Bisa Viral Dewi, Yemima Agnes Lolita; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.317

Abstract

In the era of globalization with the advancement of technology such as television, many televisions compete to present programs that are entertaining yet informative and educational. Kok Bisa Viral is a program that is present on Nusantara TV station which is a semi-national television. The challenge of increasing the existence of the program arises for the creative team in the midst of various programs from other television stations. This research was conducted to find out the Strategy of Nusantara TV Creative Team in Improving the Existence of Kok Bisa Viral Program. The research used a qualitative method with a descriptive approach and the theory used was Lasswell's communication theory. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study found that the creative team's strategy in improving the existence of the Kok Bisa Viral program is program planning, determining the target audience, program implementation, and strategies to improve program existence.
Peran Konten Edukatif Di Instagram Dalam Memotivasi Tugas Akhir Mahasiswa Hanafiah, Anisa Nur; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.320

Abstract

Educational content that can utilize its features such as Reels, Stories, Broadcast, Highlight successfully motivates students in completing their final assignments. Educational content is in accordance with the theory of the characteristics of new media presence markers, namely, interactivity that can increase engagement between students and account owners, demassification that allows the dissemination of relevant content to a wide audience, and asynchrony that provides flexibility of access for students. Although there are challenges such as time constraints and lack of direct interaction, educational content can still make a positive contribution in supporting student motivation and learning, seen from the positive response or response from students to the account owner. the availability of educational content on Instagram is included in extrinsic motivation, namely the availability of interesting learning resources, while the need for learning, support, information is included in intrinsic motivation. Social media including Instagram can be utilized as an effective educational tool because it fits the characteristics of new media to motivate students in their final project.
Co-Authors Adi, Reza Syahputra Anestesia, Risti Feberyanti Dewi, Yemima Agnes Lolita Hanafiah, Anisa Nur Iwari, Ida Sakinah Makarawung, Yehezkiel Andreas Muhammad Rizki Nina Kusumawati Ningtyas, Ardhia Sirait, Rusi Erika Sri Wulandari Susanto, Teguh Tri Yulianti Fajar Wulandari Yusmawati Yusmawati