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All Journal Jurnal Public Relations (J-PR) Jurnal Abdimas Komunikasi dan Bahasa Innovative: Journal Of Social Science Research Brand Communication
Himawan, Sultan
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Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan Pembuatan Poster Edukasi Dan Koleksi Museum Bagi Anggota Ikatan Pemandu Museum Indonesia (IPMI) Yusmawati, Yusmawati; Kusumawati, Nina; Himawan, Sultan; Wulandari, Sri
Jurnal Abdimas Komunikasi dan Bahasa Vol. 2 No. 1 (2022): Juni 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v2i1.1367

Abstract

Museums are one of the tourist destinations, especially educational and cultural tourism for the community. All resources in the museum including museum guides have an important role. In addition to being a guide, museum guide, and providing services for visitors, museum guides must also have other skills in communicating material or all things in the museum, including communicating in the form of posters that can be published. For two years, the world has been hit by the COVID-19 pandemic, and Indonesia is no exception. This pandemic has had a wide impact on all sectors of people's lives, including education and tourism. In 2022, the Ministry of Tourism and Creative Economy begins to launch a program to revive the slumped tourism industry. The Indonesian Museum Guides Association (IPMI) as a unifying forum and communication between museum guides in Indonesia welcomed this. One of them is by synergizing with Bina Sarana Informatika University in community service activities. In this activity, the lecturers who are members of the community service group help partners to provide training on making educational posters and museum collections for museum guides. This method of implementing Community Service activities is carried out online, through the zoom meeting application, due to the current pandemic situation in PPKM Level 3 status, so mass gathering in large numbers is not possible. The outputs of this activity include press releases and questionnaire results from both partners and participants.
Pola Komunikasi Kepemimpinan di PT Trisesa Ozora Steelindo Dalam Membangun Kinerja Karyawan Anestesia, Risti Feberyanti; Kusumawati, Nina; Himawan, Sultan
Jurnal Public Relations (J-PR) Vol. 4 No. 2 (2023): Oktober 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i2.2789

Abstract

PT. Trisesa Ozora Steelindo adalah perusahaan yang bergerak supplier Baja, Wiremesh, Spandek, Besi dan lainlainnya. Kinerja karyawan merupakan hal penting bagi keberlangsungan perusahaan agar tercapainya tujuan perusahaan. Setiap perusahaan memiliki syarat dalam penilaian kinerja kerja karyawan setiap 3 bulan agar mengetahui perkembangan kinerja kerja karyawan, Seperti yang diketahui bahwasanya penilaian pasti mengalamipeningkatan atau bahkan menurun. Maka dari itu peran seorang pimpinan sangat diperlukan di perusahaan ini agar bisa memotivasi dan semangat kerja dalam membangun kinerja karyawan, dan bagaimana pola komunikasi kepemimpinan dalam membangun kinerja karyawan di PT. Trisesa Ozora Steelindo. Penelitian ini menggunakan komunikasi interpersonal sebagai teori karena dinilai paling ampuh dalam kegiatan mengubah sikap, kepercayaan, opini dan perilaku komunikan. Penelitian ini menggunakan metode deskriptif kualitatif yang mana sumber datayaitu observasi, wawancara dan dokumentasi dengan 2 informan karyawan PT. Trisesa Ozora Steelindo, dan 1informan sebagai manajer divisi Keuangan. Setelah melakukan penelitian adapun hasilnya adalah bahwasanya pola komunikasi kepemimpinan sudah berjalan sangat baik dan mudah dimengerti oleh seluruh karyawan divisi, dan menggunakan pola komunikasi dua arah, yang dimana komunikasi bisa dilakukan secara tatap muka atau menggunakan media dan menunjukkan dari pihak komunikan dapat melakukan umpan balik kepada komunikator.
Analisis Konten TikTok Dalam Komunikasi Politik Capres-Cawapres di Pemilu 2024 untuk Generasi Z: Pendekatan Teori Media Baru dalam Menganalisis Konten Tiktok Makarawung, Yehezkiel Andreas; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.315

Abstract

Analyze TikTok content in the Political Communication of Presidential and Vice Presidential Candidates with a focus on "Generation Z". This study analyzes TikTok content in the political communication of presidential and vice presidential candidates in the 2024 Election using the new media method by Pierre Levy, focusing on Generation Z. Generation Z, as digital natives, has unique characteristics in consuming political information through social media such as TikTok. This study uses a qualitative approach and content analysis to explore how presidential and vice presidential candidates use TikTok to convey political messages, build images, and influence public opinion. Data were collected from the official TikTok accounts of presidential and vice presidential candidates during the campaign period. The results of the study show that TikTok is effective in attracting the attention of Generation Z through creative, concise, and easy-to-understand content. Visual elements, the use of popular music, and direct interaction increase political participation and engagement of Generation Z. This study provides important insights for political communication strategies in the digital era, as well as practical demonstrations for politicians in designing more effective and inclusive campaigns.
Analisis Visual Efek Khusus Dalam Film Fantasi: Studi Kasus Pada Film Spider-man: No Way Home: Teori Compositing Digital Dalam Menganalisis Visual Efek Film Fantasi Adi, Reza Syahputra; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.319

Abstract

This reserach aims to analyze visual special effects in fantasy films with a focus on the film "Spider-Man: No Way Home". Compositing theory and a qualitative methodology were employed in this study. This film was chosen as a case study because of its complex and innovative use of visual effects. This research uses visual analysis methods to identify the special effects visual elements used in this film. Compositing theory is used to understand how various visual elements are combined to create complex and realistic scenes. The use of CGI technology in films is also analyzed to reveal its impact on the viewing experience. The analysis results show that the use of visual special effects in "Spider-Man: No Way Home" is very successful in creating an immersive fantasy world for the audience. The combination of digital characters with real backgrounds gives a real and stunning impression. In addition, CGI technology has made it possible to create spectacular and stunning action scenes. In conclusion, the film "Spider-Man: No Way Home" is an excellent example of the application of visual special effects in the fantasy genre. The use of qualitative methods and compositing theory in this analysis provides a deep understanding of the complexity of the techniques used to create the stunning visual effects in this film.
Strategi Tim Kreatif Nusantara TV Dalam Tayangan Jelajah Rasa Untuk Menarik Minat Penonton: indonesia Sirait, Rusi Erika; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.314

Abstract

Nusantara TV is a semi-national digital television network with national reach and based on private broadcasters, Nusantara TV has a variety of programs that are meaningful and informative for the community. One of the programs is Jelajah Rasa. The success of a television program cannot be separated from the role of the creative team that plays an important role in making the program. This research was conducted to find out how the creative team's strategy in Jelajah Rasa to attract viewers. This research method uses descriptive qualitative methods and Lasswell's mass communication theory with data collection techniques through in-depth interviews and observation. Based on the results of this study, it is known that determining targets, selecting airtime, determining ideas and themes, presenting styles, segment organization, maintaining image quality and evaluation are strategies used by the creative team to attract viewers.
Strategi Tim Kreatif Nusantara TV Dalam Meningkatkan Eksistensi Program Kok Bisa Viral Dewi, Yemima Agnes Lolita; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.317

Abstract

In the era of globalization with the advancement of technology such as television, many televisions compete to present programs that are entertaining yet informative and educational. Kok Bisa Viral is a program that is present on Nusantara TV station which is a semi-national television. The challenge of increasing the existence of the program arises for the creative team in the midst of various programs from other television stations. This research was conducted to find out the Strategy of Nusantara TV Creative Team in Improving the Existence of Kok Bisa Viral Program. The research used a qualitative method with a descriptive approach and the theory used was Lasswell's communication theory. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study found that the creative team's strategy in improving the existence of the Kok Bisa Viral program is program planning, determining the target audience, program implementation, and strategies to improve program existence.
Peran Konten Edukatif Di Instagram Dalam Memotivasi Tugas Akhir Mahasiswa Hanafiah, Anisa Nur; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.320

Abstract

Educational content that can utilize its features such as Reels, Stories, Broadcast, Highlight successfully motivates students in completing their final assignments. Educational content is in accordance with the theory of the characteristics of new media presence markers, namely, interactivity that can increase engagement between students and account owners, demassification that allows the dissemination of relevant content to a wide audience, and asynchrony that provides flexibility of access for students. Although there are challenges such as time constraints and lack of direct interaction, educational content can still make a positive contribution in supporting student motivation and learning, seen from the positive response or response from students to the account owner. the availability of educational content on Instagram is included in extrinsic motivation, namely the availability of interesting learning resources, while the need for learning, support, information is included in intrinsic motivation. Social media including Instagram can be utilized as an effective educational tool because it fits the characteristics of new media to motivate students in their final project.
Analisis Semiotika Pesan Moral Video Klip BTS ‘We Are Bulletproof: The Eternal’ Ningtyas, Ardhia; Kusumawati, Nina; Himawan, Sultan
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8311

Abstract

Video klip menjadi salah satu wadah komunikasi yang mengunakan media massa untuk menyampaikan informasi maupun pesan yang ditujukan kepada banyak khalayak. Lewat video klip ‘We Are Bulletproof: The Eternal’ karya Bangtan Sonyeondan (BTS), melalui analisis semiotika Roland Barthes yang menjelaskan makna denotasi, konotasi dan mitos, penelitian ini mengungkapkan bagaimana BTS menggunakan tanda-tanda visual dan lirik lagu dalam video klip untuk menyampaikan pesan moral kepada penonton dengan menggunakan metode penelitian kualitatif. Penelitian ini menggunakan teknik pengumpulan data berupa observasi, dokumentasi dan studi pustaka, yaitu dengan melakukan penelusuran dan perolehan dari berbagai sumber yang terdapat data yang diperlukan. Hasil penelitian ini menunjukkan bahwa terdapat banyaknya pesan moral dari berbagai sudut pandang masyarakat khususnya para fans BTS selain pesan inti berupa perjalanan karir BTS selama tujuh tahun. Namun juga pesan moral berupa kejujuran, menjadi diri sendiri, bertanggungjawab, kemandirian, keberanian moral, kerendahan hati, dan kritis.
Representasi Makna Keluarga Dalam Animasi “Gakuen Babysitters” Episode 2 (Analisa Semiotika Roland Barthes) Iwari, Ida Sakinah; Himawan, Sultan; Kusumawati, Nina
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11860

Abstract

Film lekat dengan simbol yang memiliki makna yang bermacam-macam. Melalui simbol-simbol tersebut film menjadi media untuk menyampaikan makna melalui bahasa visualnya, makna yang di sampaikan berbeda- beda ada yang tersirat atau makna yang tersurat. Penelitian ini bertujuan untuk mengetahui makna denotasi dan konotasi yang dapat merepresentasikan makna keluarga dalam animasi “Gakuen Babysitters” Episode 2 melalui analisis semiotika Roland Barthes. Metode penelitian yang dipergunakan ialah deskriptif kualitatif dan metode pengumpulan data pada penelitian ini ialah dokumentasi. Hasil dari penelitian ini menunjukkan adanya nilai kekeluargaan dari tayangan yang dipaparkan melalui tanda dan makna pada film animasi Gakuen Babysitters Episode 2 terdapat 7 scene yang mempresentasikan makna kekeluargaan. Representasi ialah penggambaran akulturasi diri dalam teks media yang menggunakan realitas sebenarnya. Representasi ialah suatu penyebutan yang mengarah pada metode yang mana individu ataupun suatu hal digambarkan pada sebuah media. Kekeluargaan ialah asas utama yang seringkali diimplementasikan pada beberapa tempat, aspek, organisasi dan lainnya.
Analisis Peran Buzzer Dalam Membentuk Citra Merek/Produk Di Media Sosial Instagram Rizki, Muhammad; Wulandari, Yulianti Fajar; Himawan, Sultan
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15686

Abstract

Media sosial instagram merupakan salah satu media social yang banyak dipakai perusahaan atau pribadi untuk mempromosikan produk atau membentuk citra merek. Konsumen saat ini banyak memanfaatkan media social Instagram sebagai referensi dalam membeli sebuah produk atau jasa. Buzzer adalah istilah yang merujuk pada seseorang yang bekerja untuk mendengungkan pesan atau pandangan tertentu mengenai persoalan, gagasan atau merek/produk agar terlihat sealami mungkin. Buzzer berupaya mempengaruhi opini public agar sejalan dengan pandangan yang ingin mereka lumrahkan. Tujuan penelitian ini adalah untuk menganalisis peran buzzer dalam membentuk citra merek/produk di media sosial Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, dokumentasi dan wawancara. Hasil penelitian menunjukkan peran buzzer dalam membentuk citra merek/produk di instagram yakni: (1) Pada Akun Clorismen terdapat tiga Peran Buzzer yaitu, memasarkan produk dan layanan, membangun kesadaran brand, dan mengubah perilaku konsumen. (2) Karakteristik komentar Buzzer, lebih mengarah kepada aktivitas berisik dan memperbanyak suara. (3) Clorismen menerapkan feature-based, user-imagery, dan Iklan, untuk menciptakan citra merek. Penelitian ini menggunakan pandangan integrasi sosial untuk menciptakan pengikut atau konsumen agar membeli produk
Co-Authors Adi, Reza Syahputra Anestesia, Risti Feberyanti Dewi, Yemima Agnes Lolita Hanafiah, Anisa Nur Iwari, Ida Sakinah Makarawung, Yehezkiel Andreas Muhammad Rizki Nina Kusumawati Ningtyas, Ardhia Sirait, Rusi Erika Sri Wulandari Susanto, Teguh Tri Yulianti Fajar Wulandari Yusmawati Yusmawati