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All Journal JURNAL ECONOMIA Jurnal Manajemen Bisnis Widya Warta JRMA (Jurnal Riset Manajemen dan Akuntansi) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Studi Manajemen dan Bisnis Share : Journal of Service Learning Sebelas Maret Business Review Jurnal E-Bis: Ekonomi Bisnis MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Dharma Bhakti Ekuitas Surakarta Management Journal Jurnal Sosial Ekonomi Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Management and Digital Business
Wahyu Prabawati Putri Handayani
Program Studi Manajemen (Kampus Madiun), Universitas Katolik Widya Mandala Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Journal : Surakarta Management Journal

 1 
PERAN BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KOPI STARBUCK DI KOTA MADIUN Vania, Lesta; Handayani, Wahyu Prabawati Putri
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1327

Abstract

This study aims to test and analyze the influence of brand image and brand awareness on Starbucks coffee purchasing decisions in Madiun City. The sample used in this study was 100 respondents of Starbucks coffee consumers in Madiun City. The sampling technique uses purposive sampling with the snowball sampling method. Data collection was carried out online by Google Form. Data analysis techniques use validity tests and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests, coefficient of determination (R) tests, and t-tests. The results showed that (1) Brand image variables have a positive and significant effect on purchasing decisions; (2) Brand awareness has a positive and significant effect on purchasing decisions. The value of the coefficient of determination obtained is 0.589. It means that the variables of brand image and brand awareness on purchasing decisions influence 58.9% and the remaining 41.1% are influenced by other variables that are not included in this study.
ANALISIS NIAT UNTUK MENGGUNAKAN APLIKASI BELLA DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL Widyawati, Filla; Handayani, Wahyu Prabawati Putri
Surakarta Management Journal VOLUME 4 NO. 2 DESEMBER 2022
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v4i2.1002

Abstract

This study aims to analyze the effect of Usability and Ease of Use to the Intention of using the Bella Application for a Permanent Lecturer at the Widya Mandala Surabaya Catholic University at Madiun. The samples are all permanent lecturers at the Widya Mandala Surabaya Catholic University at Madiun, with a total of 56 respondents. By using saturated sample method, from 56 respondents, we only processed 42 questionnaires because there were 14 questionnaires that did not return. Data was collected by using a 5-point Likert scale. We used multiple linear regression analysis with SPSS Version 22 program as a tool. The results showed that the usability variable had a positive and significant effect on the intention of use and the ease of use variable had a positive and significant effect on the intention to use.
PENGARUH PENGETAHUAN, KETRAMPILAN, DAN KEMAMPUAN SUMBER DAYA MANUSIA TERHADAP KINERJA UMKM DI KECAMATAN KARE KABUPATEN MADIUN Pitoyo, Didik Joko; Handayani, Wahyu Prabawati Putri; Kurniawati, Dyah
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1214

Abstract

Abstract The primary objective of this study is to assess the statistical significance of the impact of knowledge, skills, and abilities on the performance of Micro, Small, and Medium Enterprises (MSMEs). The research encompasses MSME actors within Kare District, Madiun Regency, forming the population. Employing a saturated sampling technique, the study selected a sample consisting of 50 respondents who met the established criteria.The analytical approach adopted for this research involves multiple linear regression analysis, providing a comprehensive examination of the relationships between variables. The results of the analysis indicate that knowledge significantly influences the performance of MSMEs. Similarly, the skill variable exhibits a noteworthy impact on MSME performance, and the ability variable also demonstrates a significant effect on MSME performance.The research findings suggest that practitioners in the MSME sector should prioritize continuous improvement in their knowledge, skills, and abilities. By enhancing these key factors, MSMEs can optimize their overall performance in the business landscape.
Co-Authors Ariyanto, Ovi Yuna Didik Joko Pitoyo Dyah Kurniawati Dyah Kurniawati Inahasari, Endah Dwi Indradewa, Rhian Kurniawati, Dyah Laura, Ellen Nicka Martinus Febryanto Andy Pratama Mugi Harsono Mugi Harsono Octavia, Cecilia Dwi Ovi Yuna Ariyanto Pitoyo, Didik Joko Simorangkir, Veznia Dolaria Gracella Vania, Lesta Veronika Agustini Srimulyani Vinsensius Widdy Tri Prasetyo, Vinsensius Widdy Tri Prasetyo Waloyo, Lorensius Anang Setiyo Widyawati, Filla