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All Journal Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Parubak, Benyamin
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Medicine & Pharmacology Social Sciences Other

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PENGARUH FAKTOR PSIKOLOGIS TERHADAP PEMBELIAN SEPEDA MOTOR YAMAHA MIO M3 KOTA PALU Taaraungan, Jemris; Parubak, Benyamin; Farid, Farid
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 6, No 2 (2020): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v6i2.188

Abstract

Penelitian ini bertujuan untuk menguji pengaruh faktor psikologis terhadap keputusan pembelian sepeda motor Yamaha Mio M3 pada CV. Akai Jaya Monginsidi Kota Palu. Penelitian ini menggunakan metode purposive sampling dengan jumlah sampel penelitian sebanyak 75 responden yang melakukan pembelian motor Yamaha Mio M3 pada CV. Akai Jaya Monginsidi Kota Palu.Hasil dari penelitian ini menunjukan bahwa, (1) secara simultan, motivasi, persepsi, pembelajaran, keyakinan dan sikap berpengaruh signifikan terhadap keputusan pembelian sepeda motor Yamaha Mio M3 pada CV. Akai Jaya Monginsidi Kota Palu (2) secara parsial, motivasi, persepsi, pembelajaran, keyakinan dan sikap berpengaruh signifikan terhadap keputusan pembelian sepeda motor Yamaha Mio M3 pada CV. Akai Jaya Monginsidi Kota Palu.
Analysis of Supply Chain Management in Indonesian Creative Industries: an AHP Approach Parubak, Benyamin; Hadi, Suryadi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2015: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2422

Abstract

The implementation of supply chain management can help creative industry to improve their business. However, there are many obstacles that should be overcome, such as, lack of financial, lack of knowledge in maintaining relationship with supplier and customers, and lack of technology. Therefore, this study aims to acknowledge the implementation of supply chain management in Indonesian creative industries and identify the main issues in supply chain management. This study applies AHP approach to analyze the data. There were 50respondents involved in this study and completed the questionnaires. This study focuses on several criteria such as supplier relationship management, demand management, cash flow, customer service, and product development. The research findings show that managing the cash flow is the most important when one applies supply chain management. The future research is expected to extend the research with other approaches so that the understanding of the issues will benefit the improvement of creative industries.
Co-Authors Farid Farid, Farid Suryadi Hadi Taaraungan, Jemris