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All Journal Tadulako International Journal of Applied Management (TaJAM)
Tombolotutu, Muzakir
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT KNOWLEDGE, PRODUCT EXPERIENCE, AND PRODUCTS BENEFITS ON CUSTOMERS’ SATISFACTION AND ITS IMPACT ON E-WOM MS GLOW COSMETIC CUSTOMERS IN PALU CITY Nur Faizan, Safna; Dg. Parani, Syamsul Bahri; Tombolotutu, Muzakir
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 1 (2022): Article
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.368 KB) | DOI: 10.59769/tajam.v4i1.28

Abstract

This research aims to determine and analyze the influence of product knowledge, product experience and product benefits have significant effect on customers’ satisfaction and its impact on the E-Wom of MS Glow Cosmetics customers in Palu City. The research population were MS Glow Cosmetics customers in Palu City. The sample in this research were 80 respondents. This is causal descriptive research with the data analysis technique used is partial least square (PLS). The data analysis technique used a smart software program (PLS) 3.0. The results reveal that the product knowledge variable have positive and significant influence on customers’ satisfaction with MS Glow Cosmetics in Palu City with a Sig-t value of 0.003. Furthermore, the product knowledge variable has positive and significant influence on the E-Wom of MS Glow Cosmetic customers in Palu City with a Sig-t value of 0.002. The product experience variable has positive and significant influence on customer satisfaction with MS Glow Cosmetics in Palu City with a Sig-t value of 0.000. The product experience variable has an influence, but is not significant on the E-WOM of MS Glow Cosmetics customers in Palu City with a Sig-t value of 0.176. Furthermore, the product benefit variable has an influence, but is not significant on customer satisfaction with MS Glow Cosmetics in Palu City with a Sig-t value of 0.095. The product benefit variable has a positive and significant influence on the E-Wom of MS Glow Cosmetics customers in Palu City with a Sig-t value of 0.049. And finally, the customer satisfaction variable has a positive and significant influence on the E-WOM of MS Glow Cosmetics customers in Palu City with a Sig-t value of 0.010. Keywords : Product Knowledge, Product Experience, Product Benefits, Customer Satisfaction and E-Wom.
SATISFACTION MEDIATES PERCEIVED BENEFITS AND SECURITY TO TRUST Labolong, Wityaningsih; Tombolotutu, Muzakir; Sutomo, Maskuri
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 2 (2025): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i02.181

Abstract

Empirically, this study aims to analyze and explain (1) The effect of perceived benefits on customer satisfaction of  Quick Response Code Indonesian Standart (QRIS) users (2) The effect of security on customer satisfaction of Quick Response Code Indonesian Standart users (3) The effect of perceived benefits on customer trust in Quick Response Code Indonesian Standart users (4) The effect of security has a significant effect on customer trust in Quick Response Code Indonesian Standart users (6) Satisfaction mediates the effect between perceived benefits on customer trust in Quick Response Code Indonesian Standart users. (5) The effect of satisfaction on customer trust in Quick Response Code Indonesian Standard users (6) Satisfaction mediates the influence between perceived benefits on customer trust in Quick Response Code Indonesian Standard users (7) Satisfaction mediates the influence between security on customer trust in Quick Response Code Indonesian Standard users. This type of research is descriptive and exploratory, rather than causal, hypothesis testing using PLS-SEM with a sample of 170 respondents. The results of the analysis show that for testing the direct effect, hypothesis 3 is rejected, and for testing the indirect effect, all hypotheses are accepted, provided that the P-value <0.05 and the t-value> 1.97.
Co-Authors DG. PARANI, SYAMSUL BAHRI Labolong, Wityaningsih Maskuri Sutomo Nur Faizan, Safna