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All Journal Jurnal Profetik Jurnal Komunikasi Indonesia Management Analysis Journal
Fajriyah, Farah
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Cyber Crime Against Women's Personal Data on Online Platforms and The Role of PDP Laws Rosyidah, Ambar Alimatur; Fajriyah, Farah; Rahayu, Rahayu
JURNAL KOMUNIKASI INDONESIA Vol. 13, No. 2
Publisher : UI Scholars Hub

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Abstract

The presence of online platforms such as financial technology lending platforms is like a double-edged knife for women. These platforms pave the way for restrictions on women accessing loans. However, the use of fintech poses risks to women. They become victims of cybercrime with the existence of desk collectors who collect online loans and the third party who use the women's data. This study aims to examine the cybercrime implications of using fintech experienced by women related to fintech lending and then explore the role, data protection, and scope of the PDP Law as a solution. This study uses Qualitative Content Analysis (QCA) with the Tripartite Cybercrime Framework (TCF) from Ibrahim (2019) and Lazarus (2022) to analyze the problem. According to the author's criteria, the research data is from 15 women's complaint letters against fintech lending platforms that we obtained through the mediakonsumen.com website from 12 September 2020 to 8 November 2022. The PDP law, LBH reports, press releases, and relevant news media complement the data. These letters show five categories of women's experiences with online loan desk collector billing: online fraud, unauthorized transmission and use of personal data, identity theft, cyberbullying, and online harassment. This research also obtains socio-economic and psychosocial blending motives from online loan desk collectors. The core problem in online loan cases is ownership and access to personal data. Nevertheless, the PDP Law does not cover fundamental rights to data security, namely privacy rights and the victim's right to recovery.
Exploring Misinformation and Disinformation Towards 2024 Election: Patterns and Policy Recommendations Rosyidah, Ambar Alimatur; Fajriyah, Farah; Galuh, Elisabeth Adventa; Ulfa, Dhiya Sahara
Profetik: Jurnal Komunikasi Vol. 17 No. 2 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v17i2.2973

Abstract

Ahead of the 2024 election, social media offers ease of production and access to its information. On the other hand, it also encourages the spread of misinformation and disinformation and has the potential to influence democracy in Indonesia. This research aims to investigate misinformation and disinformation on social media and provide policy recommendations. The researchers analyzed mis/disinformation content from the turnbackhoax.id site from 18 July - 26 September 2023 by using qualitative content analysis methods to identify patterns of spreading misinformation and disinformation content on social media. Thisresearch identified the dominance of hoax and clickbait content types and personal and social content topics. There are similar patterns of mis/disinformation on every social media; its content is the result of digital reproduction from social media, online media, and microstock sites. The researchers provide content moderation policy recommendations using the reeve model of the regulatory pyramid, which consists of regulatory laws, standards, and co-regulation through independent institutions.
Integrated Marketing Communication Effects on Prospective Students’ Enrollment Decisions: Brand Image and Trust Mediation Tsanin, M.; Masrifah, Lia Hilyatul; Fajriyah, Farah
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.42045

Abstract

The study examines the influence of Integrated Marketing Communication (IMC) on prospective students’ enrollment decisions through the mediating roles of brand image and brand trust. Increasing competition in the higher education sector has positioned private higher education institutions as market-oriented service providers, requiring effective strategies to influence prospective students’ enrollment decisions. Drawing on a consumer behavior perspective, this study adopts a quantitative approach using survey data from 266 respondents, analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that IMC does not have a significant direct effect on prospective student enrollment decisions, but exerts strong positive effects on brand image and brand trust, both of which significantly influence prospective student enrollment decisions. Furthermore, IMC indirectly affects prospective student enrollment decisions through these mediators, confirming a full mediation mechanism. This study contributes to the IMC literature by demonstrating that communication effectiveness operates through brand-based perceptual and relational mechanisms rather than direct behavioral influence. From a managerial perspective, the findings suggest that higher education institutions should strategically design integrated and consistent communication efforts that reinforce institutional credibility, strengthen brand image, and build trust across multiple touchpoints to effectively drive prospective student enrollment decisions.
Co-Authors Ambar Alimatur Rosyidah Galuh, Elisabeth Adventa Lia Hilyatul Masrifah, Lia Hilyatul Rahayu Rahayu Tsanin, M. Ulfa, Dhiya Sahara