Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Andrini, Raissa Fidela
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
MODEL USAHATANI KENTANG DI HULU DAERAH ALIRAN SUNGAI (DAS) CITARUM (Studi Kasus di Koperasi Pertanian Pesantren Al-Fatah) Andrini, Raissa Fidela; Setiawan, Iwan
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.309 KB) | DOI: 10.25157/ma.v6i2.3236

Abstract

Kertasari Subdistrict is the area with the largest critical land in Bandung Regency. Critical land is due to changes in the use of forest land into the cultivation of annual crops and settlements. The objective to be achieved in this research is to describe the seasonal farming model, namely potatoes in the upstream Citarum watershed which are cultivated continuously. The research design used in this research is qualitative and the research technique used is case study. The farming model in Kertasari Subdistrict is still conventional farming, which uses agricultural tools and uses human and animal power. Koppotran has his own land and rental land accompanied by conservation techniques on sloping land. Potato plants are actually not environmentally friendly because they damage the environment such as erosion and for reforestation Kopottran is doing intercropping with coffee plants and cleaning the Citarum watershed. The community must increase their awareness of environmental sustainability by reforestation around the settlement and Citarum watershed.
The Influence of Live Streaming and Materialism on Purchasing Decisions Fast Fashion Products Through Hedonic Motivation Andrini, Raissa Fidela; Yuliati, Lilik Noor; Nurhayati, Popong
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.617

Abstract

Background: Live streaming is a feature where sellers promote shops and products directly to buyers which can influence consumer's materialistic nature and hedonic motivation and might impact on purchasing decisions. Purpose: The objectives of this research include identifying segments of Shopee live streaming users, analyzing the influence of live streaming and materialism on hedonic motivation variables and purchasing decisions for fast fashion products, and finding out how to manage live streaming to increase purchasing decisions for fast fashion products. Design/methodology/approach: The analytical method used was SEM-PLS and the data obtained was 213 samples by quantitative descriptive methods. Findings/Result: The research results show that the live streaming and materialism variables have a significant positive influence on the hedonic motivation variable and purchasing decisions for fast fashion products. This is because the materialism indicator is closely related to the hedonic motivation indicator, so it supports consumers in making purchasing decisions on live streaming platforms. The live streaming variable has a direct influence on the purchasing decision variable.Conclusion: The recommendation for MSMEs in the fashion sector, it is hoped that they can take advantage of the features available on Shopee in implementing product marketing through e-commerce.Originality/value (State of the art): This is the first time someone has used the SEM-PLS method to describe the relationship between factors and analyze factors on purchasing decisions. Keywords: fast fashion, hedonic motivation, live streaming, materialism, purchasing decision
Co-Authors Iwan Setiawan Lilik Noor Yuliati Popong Nurhayati