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All Journal JRB-Jurnal Riset Bisnis SULUH: Jurnal Abdimas JIMP: Jurnal Ilmiah Manajemen Pancasila
Savitri Noor, Laili
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Economics, Econometrics & Finance Education Library & Information Science Other

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Pengembangan Mindset Kewirausahaan Bagi UMKM Binaan BUMDES Serdang Tirta Kencana Tangerang Savitri Noor, Laili; Widyastuti, Sri; Retno, Bayu; Susilawati; Ateniyanti
SULUH: Jurnal Abdimas Vol 5 No 1 (2023): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i1.4074

Abstract

Abstrak Entrepreneurial Mindset dibutuhkan oleh para pemilik UMKM yang merupakan anggota BUMDEs untuk meningkatkan semangat wirausaha dan peluang bisnisnya, terdiri dari action oriented, fokus pada eksekusi, berpikir simple, memiliki kreativitas, memiliki integritas, mengambil peluang, dan membangun jaringan. Tujuan pelatihan ini adalah membuat pola pikir berkembang dan sukses menghadapi tantangan serta dapat mencari solusi dari masalah usaha yang dihadapi. Dari kegiatan ini dapat terwujud luaran yang diharapkan adalah pola pikir berkembang dan sukses menghadapi tantangan serta dapat mencari solusi dari masalah usaha yang dihadapi. Kata Kunci: mindset, wirausaha, bumdes Abstract Entrepreneurial Mindset is needed by MSME owners who are members of BUMDes to increase their entrepreneurial spirit and business opportunities, consisting of action oriented, focused on execution, simple thinking, creativity, integrity, taking opportunities, and building networks. The purpose of this training is to develop a mindset to develop and succeed in facing challenges and to be able to find solutions to business problems faced. From this activity, the expected outcome is a developing mindset and success in facing challenges and being able to find solutions to business problems faced. Keywords: mindset, entrepreneurship, bumdes
Minat Menjadi Ecoprenuenuer Pada Remaja Pengelola Garden Taruna Tani Kecamatan Kalisari, Jakarta Timur Savitri Noor, Laili; Retno, Bayu; Putriana, Lies
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4420

Abstract

Abstrak Minat menjadi ecopreuneur merupakan hal yang harus diapresiasi, apalagi masih dalam kategori usia remaja, di mana banyak faktor yang dapat mempengaruhi dari sisi internal diri maupun dan faktor ekternal sehingga berpengaruh pada perilaku dan keputusannya.Tujuan dari penelitian ini adalah untuk mengetahui peran Persepsi dan Interaksi Sosial Masyarakat dengan Motivasi sebagai variabel mediasi terhadap Minat menjadi Ecopreuneur. Teknik analisis data secara deskriptif kuantitatif menggunakan SPSS. Hasil penelitian terhadap 40 orang pengurus menghasilkan Persepsi berpengaruh dan signifikan terhadap Motivasi, Persepsi berpengaruh dan signifikan terhadap Minat Menjadi Ecopreneur, Interaksi Sosial berpengaruh dan signifikan terhadap Motivasi, Interaksi Sosial tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur, Motivasi tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur. Persepsi terhadap Minat Menjadi Ecopreneur bagi para pengurus karang taruna lebih besar berdasarkan persepsi mereka sendiri dari pada melalui dorongan motivasinya dan kemampuan berinteraksi dengan masyarakat merupakan dorongan yang lebih besar dari pada melalui motivasi bagi pengurus karang taruna untuk berminat menjadi Ecopreneur. Keywords : Persepsi, Interaksi Sosial Masyarakat, Motivasi dan Minat menjadi Ecopreuneur Abstract Interest of becoming an ecopreneur is something that must be appreciated, especially still in the adolescent age category, where there are many factors that can influence both internal and external factors that affect their behavior and decisions. The purpose of this study was to determine the role of Community Social Perception and Interaction with Motivation as an intermediate variable on the interest of becoming an Ecopreneur. The data analysis technique was descriptive quantitative using SPSS. The results of the study of 40 administrators resulted in influential and significant perceptions of motivation, influential and significant perceptions of interest becoming an ecopreneur, social interaction and significant influence on motivation, social interaction had no and significant effect on interest of being an ecopreneur, motivation had no effect and no significant effect on motivation. Interest of becoming an Ecopreneur, Perception of Interest in becoming an Ecopreneur for youth organizations is greater based on their own perceptions than through their motivational impulses and the ability to interact with the community is a greater impetus than through motivation for youth organizations to be interested in becoming an Ecopreneur. Keywords: Perception, Community Social Interaction, Motivation and Interest of becoming an Ecopreneur
PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (STUDI PADA TOKO RAJA AGUNG OUTLET BEKASI) Bainaturrahma, Nafa; Savitri Noor, Laili
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 5 No. 2 (2025): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/fc8n2593

Abstract

This study aims to analyze the influence of relationship marketing on customer satisfaction and loyalty, with satisfaction as a mediating variable at Raja Agung Outlet Bekasi. The research uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents who are customers of Raja Agung. The sampling technique used is purposive sampling. Data processing and analysis were carried out using SmartPLS 3.2 software. The results show that relationship marketing has a positive and significant effect on both customer satisfaction and loyalty. Moreover, customer satisfaction also positively affects loyalty and is able to mediate the influence of relationship marketing on loyalty. These findings highlight the importance of relationship marketing strategies in increasing customer loyalty through perceived satisfaction.
Co-Authors Ateniyanti Ateniyanti Bainaturrahma, Nafa Lies Putriana Retno, Bayu Sri Widyastuti