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All Journal Proceedings of Annual Conference for Muslim Scholars Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Airlangga Journal of Innovation Management JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Salwatuna: Jurnal Pengabdian Kepada Masyarakat JURNAL ESA PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat I'thisom: Jurnal Ekonomi Syariah IZZI: Jurnal Ekonomi Islam
HAQIQOTUS SA'ADAH
Sekolah Tinggi Agama Islam Al-Utsmani Bondowoso
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EKSISTENSI ‘URF SEBAGAI METODE PENETAPAN HUKUM DAN APLIKASINYA PADA TRANSAKSI EKONOMI ISLAM Haqiqotus Sa’adah
IZZI: Jurnal Ekonomi Islam Vol. 2 No. 3 (2022): IZZI: Jurnal Ekonomi Islam
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

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Abstract

The current condition triggers the scholars to make a rule of fiqh that can be used as a guide in making laws that have not been clearly stated in the Qur'an or Hadits. Along with the times, it is certain that the development of problems faced by society will also experience development as well as in the economic field. There are customs or traditions/customs commonly called 'urf  in ushul fiqh who are widely popular in the midst of their lives. These habits can be taken into consideration when determining Islamic law in growing economic transactions, especially related to issues for which there is no legal certainty in the Qur'an and Hadits. In this study using qualitative research methods, the data sources used were fiqh and ushul fiqh rules books and articles in journals related to the theme. Data collection techniques are carried out by literature review. The results of this study are that there are two types of gharar, namely heavy gharar and light gharar. Heavy gharar is gharar that can be avoided and causes disputes between the parties to the contract. Gharar this type varies, depending on the place and location, therefore the standard of gharar is returned to 'urf (custom/tradition).
The Role of Halal Awareness in Moderating the Effect of Content Marketing and Online Customer Review on Purchase Decisions Ayu Firnanda; Haqiqotus Sa'adah
Airlangga Journal of Innovation Management Vol. 7 No. 2 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i2.90269

Abstract

The increasing use of TikTok Shop and the growing demand for skincare products among Generation Z have significantly influenced consumer purchasing behavior. For Muslim consumers, purchase decisions are shaped not only by digital marketing factors but also by awareness of products' halalness, making it important to examine the role of halal awareness in the digital marketplace. This study aims to analyze the influence of content marketing and online customer reviews on skincare purchase decisions through TikTok Shop among Generation Z consumers in Surabaya and to examine the moderating role of halal awareness. A quantitative approach was employed using a survey method. Data were collected through questionnaires distributed to 115 respondents selected through Purposive sampling and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that content marketing and online customer reviews have a positive and significant effect on purchase decisions, with content marketing emerging as the most influential factor. Halal awareness was found to weaken the influence of both variables on purchase decisions, indicating that Muslim Generation Z consumers carefully consider the halal aspect before making purchases. Therefore, skincare companies should provide informative content, encourage authentic customer reviews, and clearly communicate halal certification and product ingredients.
Co-Authors Ayu Firnanda Daroini, Sa`datut Fuad, Hikmatul Imam Sopingi Marianingsih, Ita Moch. Mahsun Muhammad Bahanan Nur Asnawi Nuril Qomariah Qastalano, Rezha Isyraqi Shohib, Moch Wildatul Jannah