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All Journal TAFSE: Journal of Qur'anic Studies Paradoks : Jurnal Ilmu Ekonomi
Maghfiroh, Nazilatul
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Religion Humanities Social Sciences

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Pengaruh Marketing TikTok Affiliate, Kualitas Viral Marketing Dan Harga Terhadap Minat Beli Konsumen TikTok Shop : Studi Kasus Pada Gen Z Pengguna TikTok di Lamongan Maghfiroh, Nazilatul; Muhammad Dzikri Abadi
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1249

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Marketing TikTok Affiliate, Kualitas Viral Marketing, dan Harga terhadap Minat Beli Konsumen TikTok Shop pada Generasi Z di Lamongan. Metode yang digunakan adalah penelitian kuantitatif asosiatif dengan pendekatan kausal, dengan teknik pengumpulan data melalui kuesioner dan pengukuran menggunakan skala Likert. Sampel dalam penelitian ini berjumlah 100 responden yang dipilih menggunakan teknik random sampling berdasarkan rumus Slovin. Hasil analisis menunjukkan bahwa Marketing TikTok Affiliate, Kualitas Viral Marketing, dan Harga berpengaruh positif dan signifikan terhadap Minat Beli Konsumen. Selain itu, harga memperkuat pengaruh antara Marketing TikTok Affiliate dan Kualitas Viral Marketing terhadap Minat Beli. Implikasi dari penelitian ini menunjukkan bahwa strategi pemasaran berbasis afiliasi dan viral marketing, disertai dengan penawaran harga yang kompetitif, menjadi faktor kunci dalam meningkatkan minat beli Generasi Z di platform TikTok Shop.  
The Role of Body Positivity in Mental Health and Self-Acceptance: A Qur’anic Perspective Basid, Abd.; Maghfiroh, Nazilatul
TAFSE: Journal of Qur'anic Studies Vol. 10 No. 1 (2025)
Publisher : Program Studi Ilmu Al-Qur'an dan Tafsir Fakultas Ushuluddin dan Filsafat, UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/tafse.v10i1.30287

Abstract

Low self-acceptance can have a significant negative impact on an individual's body image and mental health. The body positivity movement has emerged in response to unrealistic physical standards, promoting an attitude of gratitude and acceptance toward one's own body. This study examines the role of body positivity in mental health and self-acceptance from a Qur’anic perspective. Employing a qualitative, library-based research design with a thematic (maudhu'i) approach, the study analyzes relevant Qur’anic verses—namely, QS. Al-Tin: 4, QS. Al-A'raf: 31, QS. Ibrahim: 7, and QS. Al-Hujurat: 13. Data were collected from both primary and secondary sources, including classical and contemporary tafsir literature as well as relevant scientific studies. The findings demonstrate that the Qur’an embodies values supportive of body positivity, such as recognition of the perfection of human creation, the centrality of gratitude, and an emphasis on piety over physical appearance. These results indicate that the principles of body positivity are consonant with Islamic teachings and can contribute to improved mental health, self-confidence, and the reduction of stress associated with unrealistic body standards. The practical implication is that Qur’anic values may serve as a foundation for nurturing positive self-awareness and psychological well-being.
Co-Authors Basid, Abd.