Putra, Hasannudin Nursalim
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STRATEGI PENINGKATAN SISTEM DELIVERY GRABFOOD DALAM MENINGKATKAN EFISIENSI Shofi, Fadhoilus; Ammaridho, Evan Andarianto; Putra, Hasannudin Nursalim
Mount Hope Management International Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i3.615

Abstract

This study aims to analyze strategies for improving the GrabFood delivery system to increase efficiency and customer satisfaction in Surabaya City. A qualitative approach with a case study type was used to explore the dynamics of the GrabFood delivery system and identify key factors that influence efficiency and customer satisfaction. Data were collected through interviews with driver partners, customers, and GrabFood management, participant observation, and documentation studies. The results showed that the efficiency of the GrabFood delivery system is influenced by internal factors, such as routing algorithms and driver performance, as well as external factors, such as traffic conditions and weather. GrabFood has implemented strategies to improve efficiency, including route optimization with advanced algorithms and training programs for driver partners. GrabFood customer satisfaction is influenced by factors such as delivery speed, order accuracy, driver friendliness, and food condition. GrabFood continues to strive to improve customer satisfaction by implementing delivery time standards, digital ordering systems, service ethics training, and collaborating with merchants to maintain food quality. SWOT analysis shows that GrabFood has strengths in terms of brand awareness, partner networks, and technology, but also has weaknesses and threats that need to be anticipated.
EFFECT OF DEBT, FIRM SIZE, AND DIVIDEND POLICY ON FIRM VALUE MEDIATED BY CASH HOLDINGS Putra, Hasannudin Nursalim; Salim, Ubud; Aisjah, Siti
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.15

Abstract

The context of this study focuses on the benefits of debt usability, firm size, and dividend policy in increasing the value of cash-mediated companies in LQ45 companies for the period 2017-2020. This study aims to find out and analyze the effect of debt, firm size, and dividend policy on the firm's value, either directly or indirectly, through the mediation of cash holdings. The samples in this study are LQ45-indexed companies from 2017-2020. The samples in this study fall into the purposive sampling category, where respondents are selected based on the criteria specified in this study. The sample numbered 24 companies that can be processed. The analysis method used is descriptive analysis and regression of panel data using the Eviews 10 software application. The results showed that increasing the firm's size will decrease the firm's value while increasing the dividend policy will increase the firm's value. Debt and cash holdings are unable to affect the value of the firm. In addition, only variable debt can negatively affect cash holdings, while the size of the firm and its dividend policy cannot affect cash holdings. This research implies that companies indexed LQ45 need to pay attention to optimal cash holding adequacy because it can be influenced by company debt so that the company can maintain its position in the LQ45 index.