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All Journal Jurnal VOK@SINDO Journal Research of Social Science, Economics, and Management
Leksono, Agung Budi
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E-MOT, PENGGUNAN E-MARKETING PADA REMAJA SEBAGAI BENTUK KEWIRAUSAHAAN Leksono, Agung Budi; Dewi, Ayu Paramadita; Supriyanto, Budi Fajar
VOK@SINDO : Jurnal Ilmu-Ilmu Terapan dan Hasil Karya Nyata Vol. 9 No. 1 (2021)
Publisher : Fakultas Vokasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.vokasindo.2021.009.1.5

Abstract

Kemajuan teknologi dan komunikasi dapat menjadi pendorong setiap individu dalam membangun sebuah bisnis. Pada saat ini mulai bermunculan wirausaha muda yang ada di Indonesia. Dalam membangun sebuah bisnis diperlukan strategi Marketing. Ada beberapa media yang dapat digunakan sebagai sarana kegiatan Marketing. Sosial media dan Marketplace merupakan dua jenis E-Marketing yang dapat digunakan oleh perusahaan. Strategi Marketing yang diterapkan oleh setiap pemilik bisnis tentu berbeda-beda. Sehingga maksud dari penelitian ini adalah untuk mengetahui pemahaman dan pemanfaatan EMarketing pada remaja khususnya pelajar di SMA dan SMK Kota Malang. Penelitian ini menggunakan metode kuantitatif dengan instrumen pengumpulan data kuesioner. Pengolahan data pada penelitian ini melalui beberapa proses yaitu normalisasi data, scoring, hingga tabulation. Setelah dilakukan penelitian, didapatkan hasil bahwa pelajar SMA dan SMK di Kota Malang telah memahami E-Marketing. Sosial media yang paling banyak digunakan adalah Instagram dengan persentase 82%, sedangkan Marketplace yang paling banyak digunakan adalah Shopee dengan persentase 61%. 51% pelajar SMA dan SMK di Kota Malang masih belum mempunyai bentuk kewirausahaan sehingga belum mampu memanfaatkan media E-Marketing secara maksimal.
Implementation Of Human Resource Management At Yusro Hotel Restaurant And Convention Jombang Leksono, Agung Budi; Alifah, Humairoh Nur
Journal Research of Social Science, Economics, and Management Vol. 1 No. 1 (2021): Journal Research of Social Science, Economics and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v1i1.498

Abstract

This study aims to determine the implementation of the HRM operational function (particularly in terms of procurement, training and development, integration, compensation, maintenance, discipline, and employee termination), the obstacles that hinder the successful implementation of the HRM operational function, as well as to recommend alternative strategies in overcoming the problem. related to HR at Hotel Yusro Jombang. The approach used in this research is a qualitative approach which is analyzed using an interactive analysis model and combined with a SWOT analysis technique, then tested using a source triangulation technique. The results showed that the implementation of HRM at Yusro Hotel could not be said to be effective because the functions of employee procurement, employee development, employee integration, employee maintenance, and employee discipline had not been implemented optimally. Barriers that occur during the implementation process of human resource management at Hotel Yusro Jombang are divided into two types, namely revenue and management incompetence in planning various HR management programs. And from the results of calculations and analysis on the Cartesian SWOT diagram, it shows that the position of the implementation of human resource management at the Yusro Hotel Jombang is in quadrant III, so the strategy that can be used to overcome HR problems at the Yusro Hotel is the WO strategy, namely by holding employee team building, reviewing re-employment process, realization of the competency certification program, and promotion of products and services through various means.
Co-Authors Alifah, Humairoh Nur Dewi, Ayu Paramadita Supriyanto, Budi Fajar