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All Journal Community Empowerment Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Sari, Nur Ita
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Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Implementasi Digital Branding sebagai Upaya Peningkatan Mutu Produksi Industri Kreatif Rumah Tangga Sukmasetya, Pristi; Rochiyanto, Andi; Hidayat, Chandra Nur; Nafiah, Anisatun; Sari, Nur Ita
Community Empowerment Vol 6 No 3 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.963 KB) | DOI: 10.31603/ce.3793

Abstract

Industri Rumah Tangga di Dusun Tangkil, Desa Ngargomulyo, Kecamatan Dukun, Kabupaten Magelang kurang berkembang secara maksimal. Terdapat beberapa produksi makanan ringan seperti kripik talas, kripik singkong, rempeyek hingga bubuk jahe kurang optimal dari segi produksi maupun pemasaran. Beberapa masalah seperti pengemasan yang belum standar, belum adanya labelisasi, hingga kurangnya promosi dan pemasaran menjadi penyebab berkembannya produk, dan sempitnya area pemasaran padahal industri rumah tangga di Dusun Tangkil mempunyai potensi besar untuk mengubah pemasaran yang lebih luas apabila beberapa masalah bisa diatasi dengan baik. Selain itu, potensi wirausaha yang hanya dijadikan sampingan karena mata pencahariannya sebagai petani sehingga produktivitas kurang maksimal. Dengan pendekatan digital branding yang dikemas dalam program pengabdian masyarakat dari Universitas Muhammadiyah Magelang. Harapannya dapat meningkatkan kualitas pada standardisasi kemasan, dan labelisasi produk yang membuat desain kemasan lebih menarik sehingga produk dapat merambah pasar yang lebih luas
RANCANGAN STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BLUE OCEAN STRATEGY PADA USAHA BAKSO HADIRIN KENCONG KABUPATEN JEMBER Sari, Nur Ita; Sari, Maheni Ika; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1951

Abstract

Bakso Hadirin is an SME engaged in the culinary industry in general meatballs are served with hot and clear soup, but the father hadirin as the founder and owner of the Bakso Hadirin made a new innovation to produce pentol in frozen food packaging therefore bakso hadirin need to design the right strategy to compete and develop the business. Blue Ocean Strategy is a strategy that the company applies together with its tools and frameworks, to be able to create value innovations, where the company is able to create new value for customers, and is able to create a new market space where there are no competitors in it the goal to be achieved in this study, namely to know the analysis of the business development strategy design using the Blue Ocean Strategy (BOS) approach method in the bakso hadirin business Kencong, Jember Regency. The research method uses a qualitative research approach. by using the four-step framework tool and the abolish-reduce-enhance-create scheme. The result of this study is the promotion factor, the product quality factor must be improved, the product factor must be created, the price factor must be consistent, but The bakso hadirin must be able to be consistent in carrying out a promotion so that the products offered can be known by many people and can increase sales in the long term.
Co-Authors Hidayat, Chandra Nur Maheni Ika Sari Nafiah, Anisatun Rahayu, Jekti Rochiyanto, Andi Sukmasetya, Pristi