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All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS) Journal of Artificial Intelligence and Digital Business Banking & Management Review
Prihandoko, Danang
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences

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The Effect of Career Development in the Millennial Generation Triana, Ika; Prihandoko, Danang
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11980

Abstract

This study explains employee engagement for millennial employees. It identifies a career development that supports millennial employees, particularly in the DKI Jakarta area, to achieve better employee engagement, and the phenomenon of job-hopping reduces generation millennials. The subject of the investigation is employees of the millennial generation in the DKI Jakarta, with 407 questionnaire participants. The primary data of this study were obtained from questionnaires completed by several respondents. In addition, the data is processed using path analysis to analyze the relationship pattern between variables. This research uses a cross-sectional design. Data are collected only at one point in time, making it difficult to assess long-term causal relationships. Results showed that career development has a positive impact on employee engagement. Companies need to develop professional development programs tailored to the aspirations and work styles of this generation to increase effectiveness. Future longitudinal research may provide further insight into changing dynamics over time. Data collected via questionnaires may contain respondent bias due to their self-reported nature. Additional data collection methods, such as interviews or observations, may help reduce this bias. This research sheds light on the job-hopping phenomenon among millennial employees in Jakarta, the economic and business center of Indonesia. It makes a special contribution to the limited literature on the work behavior of millennials in major Southeast Asian cities. This research provides new insights into how career development and employee engagement can work together to reduce job hopping, thereby providing additional value to companies seeking to retain their employees
Analisis Quality Control Komponen Excavator (Tail Frame) pada PT. XYZ dengan Metode Six Sigma Prihandoko, Danang; Aprilana, Andhira; Larasati, Firsty; Nabil, Nabil
Banking & Management Review Vol. 9 No. 1: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v9i1.262

Abstract

The purpose of this study is to determine the level of sigma that has been achieved by the company in producing tail frame, determine the causes of defects in tail frame products and provide improvements that can be done by companies to reduce defects in tail frame products using the Six Sigma method, namely DMAIC (Define, Measure, Analyze, Improve, Control). The research method is quantitative where the data used in the form of digital data relating to the production number of excavator components is the tail chassis and the amount of defective product data from the production of the tail chassis and the time horizon in this study was carried out cross-sectionally. Meanwhile, qualitative data in the form of written information on the type of defect production, the causes of defective products, the production flows and the raw materials used. The results achieved can be seen that the level of sigma in tail frame products is 4.38 in 2017 and 4.36 in 2018. It can be concluded that the company has not achieved the best industrial production quality, namely world class industry with a sigma level of 6. Keywords: Six Sigma; DMAIC; Quality Control
ANALISIS EFISIENSI BIAYA DENGAN MENGGUNAKAN METODE TRANSPORTASI PADA PENDISTRIBUSIAN BARANG PT. XYZ Prihandoko, Danang; Elvina, Elvina; Hartono, Dedy
Banking & Management Review Vol. 10 No. 1: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v10i1.375

Abstract

This research purpose is to streamline the cost of PT. XYZ goods shipping. The company will know the cost efficiency between using the third party transportation services or their own transportation. This reseacrh method is descriptive, the required data is obtained by conducting a survey at this company. Analysis data in this research are using Transportation Method. To get the optimal shipping cost, company had using transportation services by using Transportation Method with North West Corner (NWC), Least Cost, and Vogel’s Approximation Method (VAM) approaches. And result of this research is indicate that the method of company using on their own transportation is not optimal, and the company can streamline the cost if using third party transportation services rather than using their own transportation to the destination area. To get the optimal cost, company ought to use Transportation Method.
The Role of Purchase Intention, Content Quality with Artificial Intelligence (AI) and Brand Awereness in Increasing Tokopedia’s Market Share Bharata, Andhi; Prihandoko, Danang; Ramadhani, Rani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3876

Abstract

Rapid advancements in digital technology have fundamentally transformed customer behavior, particularly within the e-commerce industry. Tokopedia remains one of the major online marketplaces in Indonesia; however, its market share has experienced pressure due to increasing competition from platforms such as Shopee and TikTok Shop. In response to this dynamic landscape, this study aims to analyze how Content Quality enriched with artificial intelligence (AI) elements influences Tokopedia’s market share, with a specific focus on three key determinants: purchase intention, content quality, and brand awareness. A quantitative research approach was employed through an online survey distributed to active Tokopedia users. A structured questionnaire was administered to 100 respondents residing in Jakarta, and the collected data were analyzed using IBM SPSS Statistics 23. The findings reveal that all three independent variables exert a positive and significant effect on Tokopedia’s market share. These results highlight the strategic importance of AI-driven features—such as personalized recommendations, automated content optimization, and user-adaptive interfaces—in strengthening customer engagement. Enhanced content quality supported by AI not only improves user experience but also contributes to the development of stronger brand awareness, which subsequently drives higher purchase intentions. Overall, the study underscores the necessity for Tokopedia to continuously refine its AI-based content strategies to remain competitive in the rapidly evolving digital marketplace. Strengthening AI integration is expected to help Tokopedia maintain relevance, elevate customer satisfaction, and secure a more sustainable market position amid increasingly aggressive competition.
Co-Authors Andhi Bharata, Andhi Aprilana, Andhira Elvina Elvina Hartono, Dedy Larasati, Firsty Nabil Nabil, Nabil Ramadhani, Rani Triana, Ika