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All Journal Journal of Mathematics Instruction, Social Research and Opinion Electronic Journal of Education, Social Economics and Technology
Kautsar, Akbar Aldi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Sentiment Analysis of Rapper Azealia Bank's Statement About "Indonesia is the World's Trash Can" on Social Media X (@azealiaslacewig) Kautsar, Akbar Aldi; Sazali, Hasan; Manurung, Afwan Syahril
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.659

Abstract

This study aims to analyze public sentiment towards rapper Azealia Banks' controversial statement calling Indonesia the "world's trash can" via her social media account X (@azealiaslacewig). This issue has caused various reactions from Indonesian people, especially social media users, which are reflected through comments, retweets, and replies that are spread massively. Using a sentiment analysis method based on qualitative and quantitative approaches, 500 tweets were collected and classified into three main categories: positive, negative, and neutral. The results showed that the majority of public responses were negative (72.4%), followed by neutral sentiment (19.2%) and positive (8.4%). Further analysis revealed that the high negative response was driven by a strong sense of digital nationalism and perceptions of insults to national identity. On the other hand, a small number of users showed positive or neutral responses by making the statement a reflection of environmental conditions and national waste management. These findings indicate that social media is an important arena for expressing collective emotions and attitudes towards global issues concerning national identity
Analysis of the Content of Religion-Based Identity Politics Branding for the 2024 North Sumatra Gubernatorial Election on Social Media Kautsar, Akbar Aldi; Sazali, Hasan; Manurung, Afwan Syahril
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.989

Abstract

This study aims to analyse how religious identity is used as a political branding strategy in the 2024 North Sumatra gubernatorial election, and the communicative and social implications of this practice in the digital space. Using a qualitative content analysis, this study examined the official accounts of candidate pairs, digital volunteers, political influencers, and public conversations across various forms, including images, campaign videos, captions, tweets, comments, and hashtags. The results of the study show that religion-based identity politics is the dominant strategy in social media. Candidates and campaign teams actively utilise religious symbols, narratives, and figures to build a religious, trustworthy, and moral image. The endorsement of religious figures through digital testimonials strengthens the candidate's moral legitimacy, while religion-based content is disseminated not only top-down by official accounts but also horizontally through supportive communities and anonymous accounts. Religious content has been shown to have higher digital engagement than neutral content; however, it has also led to polarisation in the commentary space over the legitimacy of using religious symbols in politics.
Co-Authors Hasan Sazali Manurung, Afwan Syahril