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KOMUNIKASI INTERPERSONAL TERHADAP PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA ILMU KOMUNIKASI UIN SUMATERA UTARA Afwan Syahril Manurung; Muhammad Alfikri; Achiriah
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 1 No 4 (2021): Algebra : Jurnal Pendidikan, Sosial, dan Sains
Publisher : Yayasan Amanah Nur Aman

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Penelitian ini menggunakan metode kuantitatif, dengan teori uses and gratifications. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh komunikasi interpersonal terhadap penggunaan media sosial di kalangan mahasiswa program studi ilmu komunikasi di UIN Sumatera Utara. Populasi dalam penelitian ini adalah mahasiswa program studi ilmu komunikasi UIN Sumatera Utara Stambuk 2018 sebanyak 296 orang. Teknik pengambilan sampel menggunakan rumus Slovin dengan taraf signifikansi 10%. Kemudian ditetapkan sampel sebanyak 91 responden. Hasil penelitian ini adalah uji-t dengan 28 item soal dan masing-masing variabel menggunakan 14 item soal. Hasil pertanyaan variabel komunikasi interpersonal dijawab dengan tidak setuju, sedangkan variabel penggunaan media sosial menjawab bahwa penggunaan media sosial Facebook mengarah pada interaksi sosial sedangkan media sosial Instagram mengarah pada informasi. Kata kunci: Komunikasi Interpersonal; Penggunaan media sosial; Facebook; Instagram ABSTRACT This study uses quantitative methods, with uses and gratifications theory. This study aims to determine whether there is an influence of interpersonal communication on the use of social media among students of the communication science study program at UIN North Sumatra. The population in this study were 296 students of the communication science study program at UIN Sumatera Utara Stambuk 2018 as many as 296 people. The technique used in sampling is using the Slovin formula with a significance level of 10%. Then set a sample of 91 respondents. The results of this study on a t-test with 28 questions and each variable used 14 questions. The results of the interpersonal communication variable questions were answered with disagreement, while the use of social media variables answered that the use of Facebook social media leads to social interaction while Instagram social media leads to information. Keywords: Interpersonal Communication; Use of social media; Facebook; Instagram.

KOMUNIKASI INTERPERSONAL TERHADAP PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA ILMU KOMUNIKASI UIN SUMATERA UTARA Afwan Syahril Manurung; Muhammad Alfikri; Achiriah
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 1 No 4 (2021): Algebra : Jurnal Pendidikan, Sosial, dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini menggunakan metode kuantitatif, dengan teori uses and gratifications. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh komunikasi interpersonal terhadap penggunaan media sosial di kalangan mahasiswa program studi ilmu komunikasi di UIN Sumatera Utara. Populasi dalam penelitian ini adalah mahasiswa program studi ilmu komunikasi UIN Sumatera Utara Stambuk 2018 sebanyak 296 orang. Teknik pengambilan sampel menggunakan rumus Slovin dengan taraf signifikansi 10%. Kemudian ditetapkan sampel sebanyak 91 responden. Hasil penelitian ini adalah uji-t dengan 28 item soal dan masing-masing variabel menggunakan 14 item soal. Hasil pertanyaan variabel komunikasi interpersonal dijawab dengan tidak setuju, sedangkan variabel penggunaan media sosial menjawab bahwa penggunaan media sosial Facebook mengarah pada interaksi sosial sedangkan media sosial Instagram mengarah pada informasi. Kata kunci: Komunikasi Interpersonal; Penggunaan media sosial; Facebook; Instagram ABSTRACT This study uses quantitative methods, with uses and gratifications theory. This study aims to determine whether there is an influence of interpersonal communication on the use of social media among students of the communication science study program at UIN North Sumatra. The population in this study were 296 students of the communication science study program at UIN Sumatera Utara Stambuk 2018 as many as 296 people. The technique used in sampling is using the Slovin formula with a significance level of 10%. Then set a sample of 91 respondents. The results of this study on a t-test with 28 questions and each variable used 14 questions. The results of the interpersonal communication variable questions were answered with disagreement, while the use of social media variables answered that the use of Facebook social media leads to social interaction while Instagram social media leads to information. Keywords: Interpersonal Communication; Use of social media; Facebook; Instagram.

Tourism Communication Strategy in Developing Halal Tourism in The Lake Toba Tourism Area of North Sumatra Afwan Syahril Manurung; Purbatua Manurung
Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i1.12897

This research discusses the concept and implementation of halal tourism in the Lake Toba Tourism Area, particularly in Tomok and its surroundings. The research highlights the barriers in implementing the halal tourism concept, especially in non-Muslim majority areas. One of the main obstacles is the fear of losing local wisdom, especially in the area of non-halal culinary, which can trigger local community rejection. However, the research also emphasizes the importance of the halal tourism concept in providing a sense of security and comfort for Muslim tourists, as well as boosting the local economy. The research method involves literature review and data analysis from previous studies, such as Rose Emmaria's research, Kemenparekraf, and other relevant studies. The results show that intensive communication between the government, community, and related parties is key in overcoming resistance to the concept of halal tourism. In addition, clear regulations and involving various parties are also needed to strengthen the implementation of halal tourism.

Pengaruh Kualitas Pelayanan Publik Dan Citra Institusi Terhadap Kepuasan Mahasiswa Ilmu Komunikasi Uin Sumatera Utara Yang Berdampak Pada Word Of Mouth Manurung, Afwan Syahril; Pohan, Syafruddin
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 7, No 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i1.20603

This research aims to examine the influence of public service quality and institutional image on student satisfaction, as well as its impact on student word of mouth at UIN North Sumatra. We used probability sampling techniques with proportional stratified random sampling, with 80 respondents. Data analysis was carried out using path analysis. The research results show that service quality has a positive effect on student satisfaction. Likewise, a strong institutional image also increases student satisfaction. In addition, an indirect influence was found between service quality and institutional image on student satisfaction through institutional image and service quality respectively. There is also a simultaneous influence between service quality and institutional image on student satisfaction. The better the quality of service and image of the institution, the higher student satisfaction. Student satisfaction has a positive impact on word of mouth. The implications of this research suggest improvements in service quality and institutional image to increase student satisfaction. This is important to increase marketing through word of mouth as an effective communication and marketing medium in facing increasingly fierce higher education competition.

Peran Komunikasi Interpersonal dalam Menciptakan Keharmonisan Antar Guru dalam Lingkungan Kerja Indah Mayasari; Dini Shaleha; Afwan Syahril Manurung
ALFIHRIS : Jurnal Inspirasi Pendidikan Vol. 3 No. 1 (2025): Januari : Jurnal Inspirasi Pendidikan
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alfihris.v3i1.1158

Interpersonal communication plays an important role in creating a harmonious work environment in schools. As a central figure in education, teachers need effective communication to build strong collaboration and achieve common goals. However, different classroom management perspectives and power relationships can create conflicts and misunderstandings among teachers, which can negatively impact individual and team performance. The purpose of this study is to find out the importance of interpersonal communication in building harmony between teachers and its positive impact on teaching quality. The research methods used are literature reviews and narrative reviews that analyze data from various international journals and previous research papers. The results of the study show that good interpersonal communication can strengthen trust and mutual respect between teachers, facilitate access to information and decision-making, as well as prevent conflicts and improve work efficiency. Effective interpersonal communication has also been proven to increase teacher motivation and job satisfaction, as well as have a positive impact on the quality of student education.

The Role of Organizational Communication in Improving Work Team Effectiveness Ridwansyah Arifandi Arifandi; Winda Aidin; Nurul Mupida Lubis; Afwan Syahril Manurung
PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research Vol. 1 No. 2 (2024): PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Resear
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/product.v1i2.49

Organizational communication is essential to ensure that teams work well in the workplace. In this article, organizational communication is discussed as a tool to ensure effective coordination, information sharing, and team conflict resolution. Organizations can increase productivity, build strong interpersonal relationships, and create a harmonious work environment by using various communication methods, including vertical, horizontal, and diagonal methods. In addition, this article identifies components that influence communication effectiveness, such as interpersonal skills, technology, work culture, and organizational structure. To improve the quality of team communication, methods such as communication training, use of appropriate media, and structured feedback are suggested. Work teams can communicate better, achieve common goals, and handle problems better.

WAVE OF HASHTAGS ON SOCIAL MEDIA: NETIZENS' ACCEPTANCE OF THE HASHTAG #TIDAKPERCAYAPOLISI Rachman, Mulia; Santoso, Bagus; Manurung, Afwan Syahril
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/j05pqx49

This study analyzes the dynamics of netizens' reception of the hashtag #tidakkerjapolisi on social media, reflecting public sentiment toward the Indonesian National Police (Polri). Using a virtual ethnography approach within a critical paradigm, primary data were collected through observation and documentation on social media and analyzed using Klaus Krippendorff's content analysis to identify communication patterns and key themes. The findings reveal a significant gap between Polri's official narratives and public perceptions, with many netizens adopting oppositional positions. Key criticisms include evidence manipulation, systemic corruption, and lack of transparency in handling cases. Social media has become a platform for the public to mobilize opinions and demands for reform. The study recommends that Polri enhance communication and transparency via social media, implement internal reforms to strengthen accountability, and leverage technology, such as body cameras and improved surveillance systems, to improve integrity and public trust in law enforcement.

Digital is New Normal: Makna Konvergensi Media Bagi Mahasiswa Gen Z UIN Sumatera Utara Fadillah, Annisa; Angkat, Darni; Anggraini, Novi; Manurung, Afwan Syahril
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15752441

The advancement of digital technology has accelerated media convergence, integrating traditional and digital media into a unified and interconnected communication ecosystem. This phenomenon not only transforms the distribution of information but also reshapes how individuals think, interact, and construct their identities, particularly among Generation Z. This study aims to explore the meaning of media convergence from the perspective of Generation Z students at the State Islamic University of North Sumatra (UIN Sumatera Utara). Employing a descriptive qualitative approach, data were collected through semi-structured interviews with five informants selected via purposive sampling. The findings reveal that students perceive media convergence as a new normal embedded in their daily lives. Digital media are viewed not merely as tools but as integral spaces for learning, self-expression, and social interaction. Four major themes emerged: efficiency and accessibility of information, digital lifestyle transformation, creative and identity expression, and awareness of ethical digital challenges. The novelty of this study lies in its focus on the subjective experiences of students within a faith-based higher education setting. These findings enrich the discourse on digital literacy and offer strategic implications for educational institutions in cultivating a generation that is adaptive, critical, and ethically responsible in navigating the digital media landscape.

Transformasi Pers Indonesia di Era Digital dan Kecerdassan Buatan: Jejak Digital dan Warisan Media Cetak Dalimunthe, Hotmayjar Ardila; Septika, Ghina; Nabawi, Ahmad; Manurung, Afwan Syahril
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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The transformation of the Indonesian press has reached a critical point with the development of digital technology and artificial intelligence (AI). This article explores the dynamics of print media digitalization, AI implementation in journalism, and collaborative efforts to preserve digital footprints as cultural heritage. Based on a review of literature and data analysis, the article finds that digitalization expands media reach but presents sustainability challenges. Meanwhile, AI supports news production efficiency but raises ethical issues. Recommendations include digital preservation strategies and cross-sector collaboration to maintain information integrity.

Transformasi Pers Indonesia di Era Digital dan Kecerdassan Buatan : Jejak Digital dan Warisan Media Cetak Dalimunthe, Hotmayjar Ardila; Septika, Ghina; Nabawi, Ahmad; Manurung, Afwan Syahril
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 11 (2025): June, 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

The transformation of the Indonesian press has reached a critical point with the development of digital technology and artificial intelligence (AI). This article explores the dynamics of print media digitalization, AI implementation in journalism, and collaborative efforts to preserve digital footprints as cultural heritage. Based on a review of literature and data analysis, the article finds that digitalization expands media reach but presents sustainability challenges. Meanwhile, AI supports news production efficiency but raises ethical issues. Recommendations include digital preservation strategies and cross-sector collaboration to maintain information integrity.

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