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KOMUNIKASI INTERPERSONAL TERHADAP PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA ILMU KOMUNIKASI UIN SUMATERA UTARA Afwan Syahril Manurung; Muhammad Alfikri; Achiriah
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 1 No 4 (2021): Algebra : Jurnal Pendidikan, Sosial, dan Sains
Publisher : Yayasan Amanah Nur Aman

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Abstract

Penelitian ini menggunakan metode kuantitatif, dengan teori uses and gratifications. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh komunikasi interpersonal terhadap penggunaan media sosial di kalangan mahasiswa program studi ilmu komunikasi di UIN Sumatera Utara. Populasi dalam penelitian ini adalah mahasiswa program studi ilmu komunikasi UIN Sumatera Utara Stambuk 2018 sebanyak 296 orang. Teknik pengambilan sampel menggunakan rumus Slovin dengan taraf signifikansi 10%. Kemudian ditetapkan sampel sebanyak 91 responden. Hasil penelitian ini adalah uji-t dengan 28 item soal dan masing-masing variabel menggunakan 14 item soal. Hasil pertanyaan variabel komunikasi interpersonal dijawab dengan tidak setuju, sedangkan variabel penggunaan media sosial menjawab bahwa penggunaan media sosial Facebook mengarah pada interaksi sosial sedangkan media sosial Instagram mengarah pada informasi. Kata kunci: Komunikasi Interpersonal; Penggunaan media sosial; Facebook; Instagram ABSTRACT This study uses quantitative methods, with uses and gratifications theory. This study aims to determine whether there is an influence of interpersonal communication on the use of social media among students of the communication science study program at UIN North Sumatra. The population in this study were 296 students of the communication science study program at UIN Sumatera Utara Stambuk 2018 as many as 296 people. The technique used in sampling is using the Slovin formula with a significance level of 10%. Then set a sample of 91 respondents. The results of this study on a t-test with 28 questions and each variable used 14 questions. The results of the interpersonal communication variable questions were answered with disagreement, while the use of social media variables answered that the use of Facebook social media leads to social interaction while Instagram social media leads to information. Keywords: Interpersonal Communication; Use of social media; Facebook; Instagram.
Tourism Communication Strategy in Developing Halal Tourism in The Lake Toba Tourism Area of North Sumatra Afwan Syahril Manurung; Purbatua Manurung
Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i1.12897

Abstract

This research discusses the concept and implementation of halal tourism in the Lake Toba Tourism Area, particularly in Tomok and its surroundings. The research highlights the barriers in implementing the halal tourism concept, especially in non-Muslim majority areas. One of the main obstacles is the fear of losing local wisdom, especially in the area of non-halal culinary, which can trigger local community rejection. However, the research also emphasizes the importance of the halal tourism concept in providing a sense of security and comfort for Muslim tourists, as well as boosting the local economy. The research method involves literature review and data analysis from previous studies, such as Rose Emmaria's research, Kemenparekraf, and other relevant studies. The results show that intensive communication between the government, community, and related parties is key in overcoming resistance to the concept of halal tourism. In addition, clear regulations and involving various parties are also needed to strengthen the implementation of halal tourism.
Pengaruh Kualitas Pelayanan Publik Dan Citra Institusi Terhadap Kepuasan Mahasiswa Ilmu Komunikasi Uin Sumatera Utara Yang Berdampak Pada Word Of Mouth Manurung, Afwan Syahril; Pohan, Syafruddin
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 7, No 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i1.20603

Abstract

This research aims to examine the influence of public service quality and institutional image on student satisfaction, as well as its impact on student word of mouth at UIN North Sumatra. We used probability sampling techniques with proportional stratified random sampling, with 80 respondents. Data analysis was carried out using path analysis. The research results show that service quality has a positive effect on student satisfaction. Likewise, a strong institutional image also increases student satisfaction. In addition, an indirect influence was found between service quality and institutional image on student satisfaction through institutional image and service quality respectively. There is also a simultaneous influence between service quality and institutional image on student satisfaction. The better the quality of service and image of the institution, the higher student satisfaction. Student satisfaction has a positive impact on word of mouth. The implications of this research suggest improvements in service quality and institutional image to increase student satisfaction. This is important to increase marketing through word of mouth as an effective communication and marketing medium in facing increasingly fierce higher education competition.  
The Role of Organizational Communication in Improving Work Team Effectiveness Ridwansyah Arifandi Arifandi; Winda Aidin; Nurul Mupida Lubis; Afwan Syahril Manurung
PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research Vol. 1 No. 2 (2024): PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Resear
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/product.v1i2.49

Abstract

Organizational communication is essential to ensure that teams work well in the workplace. In this article, organizational communication is discussed as a tool to ensure effective coordination, information sharing, and team conflict resolution. Organizations can increase productivity, build strong interpersonal relationships, and create a harmonious work environment by using various communication methods, including vertical, horizontal, and diagonal methods. In addition, this article identifies components that influence communication effectiveness, such as interpersonal skills, technology, work culture, and organizational structure. To improve the quality of team communication, methods such as communication training, use of appropriate media, and structured feedback are suggested. Work teams can communicate better, achieve common goals, and handle problems better.
WAVE OF HASHTAGS ON SOCIAL MEDIA: NETIZENS' ACCEPTANCE OF THE HASHTAG #tidakpercayapolisi Rachman, Mulia; Santoso, Bagus; Manurung, Afwan Syahril
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/j05pqx49

Abstract

This study analyzes the dynamics of netizens’ reception of the hashtag #tidakpercayapolisi on social media as a reflection of public sentiment toward the Indonesian National Police (Polri). Using a virtual ethnography approach grounded in a critical paradigm, primary data were collected through observation and documentation on social media and analyzed using Klaus Krippendorff’s content analysis to identify communication patterns and key themes. The results reveal a significant gap between Polri’s official narratives and public perceptions, with many netizens adopting an oppositional reception position. Major criticisms include evidence manipulation, corruption, and a lack of transparency in case handling, as well as the use of social media by the public as a platform to mobilize opinion and demand reforms. This study recommends that Polri strengthen communication and transparency through social media, implement internal reforms based on accountability, and utilize technologies such as body cameras and monitoring systems to enhance integrity and public trust in law enforcement institutions.
Digital is New Normal: Makna Konvergensi Media Bagi Mahasiswa Gen Z UIN Sumatera Utara Fadillah, Annisa; Angkat, Darni; Anggraini, Novi; Manurung, Afwan Syahril
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15752441

Abstract

The advancement of digital technology has accelerated media convergence, integrating traditional and digital media into a unified and interconnected communication ecosystem. This phenomenon not only transforms the distribution of information but also reshapes how individuals think, interact, and construct their identities, particularly among Generation Z. This study aims to explore the meaning of media convergence from the perspective of Generation Z students at the State Islamic University of North Sumatra (UIN Sumatera Utara). Employing a descriptive qualitative approach, data were collected through semi-structured interviews with five informants selected via purposive sampling. The findings reveal that students perceive media convergence as a new normal embedded in their daily lives. Digital media are viewed not merely as tools but as integral spaces for learning, self-expression, and social interaction. Four major themes emerged: efficiency and accessibility of information, digital lifestyle transformation, creative and identity expression, and awareness of ethical digital challenges. The novelty of this study lies in its focus on the subjective experiences of students within a faith-based higher education setting. These findings enrich the discourse on digital literacy and offer strategic implications for educational institutions in cultivating a generation that is adaptive, critical, and ethically responsible in navigating the digital media landscape.
Transformasi Pers Indonesia di Era Digital dan Kecerdassan Buatan: Jejak Digital dan Warisan Media Cetak Dalimunthe, Hotmayjar Ardila; Septika, Ghina; Nabawi, Ahmad; Manurung, Afwan Syahril
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

The transformation of the Indonesian press has reached a critical point with the development of digital technology and artificial intelligence (AI). This article explores the dynamics of print media digitalization, AI implementation in journalism, and collaborative efforts to preserve digital footprints as cultural heritage. Based on a review of literature and data analysis, the article finds that digitalization expands media reach but presents sustainability challenges. Meanwhile, AI supports news production efficiency but raises ethical issues. Recommendations include digital preservation strategies and cross-sector collaboration to maintain information integrity.
Transformasi Pers Indonesia di Era Digital dan Kecerdassan Buatan : Jejak Digital dan Warisan Media Cetak Dalimunthe, Hotmayjar Ardila; Septika, Ghina; Nabawi, Ahmad; Manurung, Afwan Syahril
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 11 (2025): June, 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

The transformation of the Indonesian press has reached a critical point with the development of digital technology and artificial intelligence (AI). This article explores the dynamics of print media digitalization, AI implementation in journalism, and collaborative efforts to preserve digital footprints as cultural heritage. Based on a review of literature and data analysis, the article finds that digitalization expands media reach but presents sustainability challenges. Meanwhile, AI supports news production efficiency but raises ethical issues. Recommendations include digital preservation strategies and cross-sector collaboration to maintain information integrity.
Representasi Kehidupan Ideal dan Tekanan Sosial di Instagram: terhadap Strategi Pencitraan Diri Dikalangan Anak Muda Santoso, Bagus; Pratiwi, Tria; Damayanti, Elisa; Manurung, Afwan Syahril
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 12 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study addresses the phenomenon of representation of ideal life and social pressure on Instagram as well as its impact on self-image strategies among adolescents. The research background is based on the increasing use of social media as a space of digital identity formation that almost features an engineered and curated image of life. This study uses qualitative methods with a descriptive approach to describe in depth the dynamics of self-image that arise as a result of social pressures in interactions in digital spaces. Data sources were obtained from literature reviews that included scholarly journals, books, and articles related to self-image theory, social media, as well as digital identity. The data collection technique was conducted through non-participant observation of the youth’s uploads and interactions on Instagram. Data analysis used Klaus Krippendorff’s content analysis approach which allowed for a systematic interpretation of texts, images, and symbols representing ideal lives as well as self-image strategies. To ensure validity, a source triangulation technique was used testing the consistency of data between observations and scientific literature. The results of the study suggest that representations of ideal lives on Instagram play a role as social standards that create psychological pressure and encourage adolescents to strategically adjust their identities. Discussion shows that self-image on Instagram is performative, reflective, and loaded with symbolic value that is influenced by algorithmic logics and social expectations. In conclusion, Instagram has been a space of hyperreality that influences young people’s identity construction through its complex, adaptive, and simultaneously problematic visual imagery, Instagram.
Strategi Manajemen Media Massa Lembaga Pers Mahasiswa Studi Kasus Pada LPM Dinamika Uinsu nazlia octaviani; Muhammad Hasbi Maulana; Nurtia Asty Rahman; Afwan Syahril Manurung
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 2 No. 1 (2025): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/yfxynb97

Abstract

LPM Dinamika merujuk pada suatu lembaga Pers kampus yang menggunakan  media digital dalam  penyebaran informasinya. Adanya Perkembangan teknologi yang tumbuh kian melesat, menjadikan media sosial sebagai wadah pemberitaan. Penelitian ini berguna untuk mengupas terkait kegiatan manajemen media yang diaplikasikan oleh LPM Dinamika. Adapun diantaranya terkait strategi, implementasi, dampak dan tantangan dalam proses manajemen Media massa. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Dalam perkuatan data digunakan metode wawancara dengan pihak LPM Dinamika. Data tambahan diperoleh dari buku, dokumen, artikel jurnal, dan sumber lain. Hasil penelitian ini menunjukkan bahwa terdapat Divisi Desain Grafis dengan sub Divisi media digital yang bertanggung jawab dalam proses manajemen media. Proses Manajemen sesuai dengan teori George R.Terry dengan melakukan perencanaan hingga pengawasan. Penelitian ini juga mendapati tantangan hambatan dalam proses produksi seperti kendala waktu dan talent pengisi konten. Selain itu ada juga hambatan yakni intervensi dari pihak luar yang mengharuskan penurunan pada berita tertentu. Abstract LPM Dinamika refers to a campus press organization that uses digital media in disseminating information. The development of technology that is growing rapidly, making social media a forum for news. This research is useful for exploring media management activities applied by LPM Dinamika. These include strategies, implementation, impacts and challenges in the mass media management process. This research uses a descriptive qualitative approach. In strengthening the data, the interview method is used with LPM Dinamika. Additional data is obtained from books, documents, journal articles, and other sources. The results of this study indicate that there is a Graphic Design Division with a digital media subdivision that is responsible for the media management process. The management process is in accordance with George R. Terry's theory by planning to supervision. This research also found challenges in the production process such as time constraints and content talent. In addition, there are also obstacles, namely interventions from outside parties that require a decrease in certain news.
Co-Authors Abdul Rasyid Abdullah Achiriah Achiriah Achiriah Ade Anggelina Fauziah Afifah, Nisa Ahmad Rifai Akbar Aldi Kautsar Akbar Aldi Kautsar Aldi Kautsar, Akbar Ananda, Kessy Angkat, Darni Annisa Fadillah, Annisa Annisa, Anti Arifatuz Zahro Arsini, Yenti Atasya Tara Aneldi Azhari Panjaitan Bagus Santoso Cantika Zahara Dalimunthe, Hotmayjar Ardila Damayanti, Elisa Dihra Ardaly Siregar Dimas Dwika Syahrahmanda Dini Shaleha Dini Shaleha Erwan Efendi Fara Nabila Tania Faza, Hilwa Faza Nabila Bidawi Fitria Nur Ahmad Fyarisa Fyarisa Hadi, Firman Hadi Hasan Sazali Hasan Sazali Hasanatul Mardliyah Br Tambunan Husaini, Muhammad Jawahir Indah Mayasari Indah Mayasari Indra Wahyudi, Indra Indri Febrianti Isnaini Jambak, Susanti Jihan Tuffa Hati Lestari, Widya Lubis, Muhammad Arif M. Hafizh Fadilah Siregar M. Yoserizal Saragih Malika Aulia Husnah S Malika Ayumi MANURUNG, PURBATUA Miswati Muhammad Alfikri Muhammad Farhan Azmi Muhammad Hasbi Maulana Nabawi, Ahmad Nadia Frety Shila Nayla Anindia nazlia octaviani Novi Anggraini, Novi Nst, Siti Arafah Efendi Nur Ainun Ghoisani Ritonga Nurtia Asty Rahman Nurul Mupida Lubis Pohan, Syafruddin Pratiwi, Bella Pratiwi, Tria Rachman, Mulia Raja Khairanda Siregar Ridwansyah Arifandi Arifandi Ritonga, Nur Ainun Ghoisani Rudhani, Goenersya Haidar S.Ag. S. Pd. M.Ag, Deliati Sagala, Ardin Rizky Andre Salsabina. S, Laila Septika, Ghina Sufina Dewi Sumayyah, Lia Sururi, Zanniro Tambunan, May Dea Citra Tanjung, Egi Pratama Putra Thohir, Ulfa Fadhillah Tiara Amanda Utami, Nabillah Putri Winda Aidin Yuzarion, Yuzarion