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All Journal MALIA Jurnal Mu'allim Soeropati: Journal of Community Service Kartika: Jurnal Studi Keislaman Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Aslikhah
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Journal : Jurnal Mu'allim

 1 
Fenomenologi Self Declare Sertifikasi Halal Bagi Pelaku UMKM Produk Makanan dan Minuman Untuk Peningkatan Awareness Sertifikasi Halal Di Kabupaten Pasuruan Aslikhah; Moh. Mukhsinin Syu’aibi
Mu'allim Vol 5 No 1 (2023): Januari
Publisher : Fakultas Agama Islam Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/muallim.v5i1.3424

Abstract

The purpose of this study 1) to determine the phenomenon of self-declaring halal certification for food and beverage product MSME actors in Pasuruan 2) to understand the knowledge of the self-declaring halal certification concept for food and beverage product MSME actors in Pasuruan 3) to prove self-declaring for MSME’s halal certification, food and beverage products can increase awareness of halal certification in Pasuruan . This research is a qualitative research with a phenomenological approach to describe and understand the essence of the experience of MSME in food and beverage products conducting halal certification through the self-declaring route in Pasuruan Regency. The results of this study indicate that there are 3 typologies in the self-declaring phenomenon of halal certification for food and beverage product MSME actors in Pasuruan Regency, namely 1) food and beverage product MSME actors who state that they understand self-declaring halal certification, 2) food and beverage product MSME actors typology. and beverages stating that they do not understand self-declaring halal certification and 3) typology of food and beverage product MSME actors who state that they do not understand self-declaring halal certification with various arguments based on the level of understanding and experience felt by each food and beverage product MSME actor. drinks in Pasuruan Regency. It can be concluded that a good understanding, experience in applying for halal certification and intense assistance from halal product companions will increase awareness of halal certification through the self-declaring pathway for food and beverage product MSME actors in Pasuruan Regency.
Sertifikasi Halal Untuk Penguatan Branding Produk Usaha Mikro Kecil di Kabupaten Pasuruan Aslikhah; Alimatul Farida
Mu'allim Vol 5 No 2 (2023): Juli
Publisher : Fakultas Agama Islam Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/muallim.v5i2.4185

Abstract

Since the enactment of the Halal Product Guarantee Law on Micro, Small and Medium Enterprises (MSMEs), the number of MSMEs that are halal-certified in Pasuruan Regency has experienced a rapid increase. This situation indicates that the halal certification of MSME products has an important position in society. The purpose of this study was to find out Halal Certification for Strengthening Product Branding of Micro, Small and Medium Enterprises in Pasuruan Regency. The research method used is qualitative research with an instrumental case study approach because you want to understand or emphasize an understanding of an issue or reformulate a theoretical explanation. Data collection was carried out by observation, interviews and documentation. The analysis in this study uses qualitative data analysis, and the results of this study emphasize meaning rather than generalization. The stages in this research were first, formulating the problem as the focus of research, second, collecting data in the field, third, analyzing data, and fourth formulating the results of a study on Halal Certification for Strengthening MSME Product Branding in Pasuruan Regency. The results showed that the halal certification of MSME products in Pasuruan Regency did not yet have the power of branding from consumer perceptions, due to several indicators, namely brand awareness, brand associations, perceived quality and consumer brand loyalty. MSME products that are halal certified are still low. The low level of these indicators is due to differences in education levels, environmental conditions, and low knowledge of halal certification.
Co-Authors Armadiana, Rodiyah Farida, Alimatul Habibi, Ach. Moh. Mukhsinin Syu’aibi Nola Rahmah Putri Nabila, Cantika Silfi Qotrun Nahda Sukamto Sukamto .