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All Journal INFERENSI An-Nisbah : Jurnal Perbankan Syariah Journal of Islamic Economics Lariba
Niswa, Harisatun
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Syariah Branding; Komodifikasi Agama Dalam Bisnis Waralaba Di Era Revolusi Industri 4.0 Baharun, Hasan; Niswa, Harisatun
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 13, No 1 (2019)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v13i1.75-98

Abstract

This paper presents the phenomenon that develops in society, related to the existence of religious commodification in business, namely the labeling of "Syari'ah" as a medium to attract customer loyalty in the era of industrial revolution 4.0. The labeling of "Syari'ah" is used as a strategy by industry players by utilizing religion as a selling value to get attention from consumers. Religion is exploited, explored and used as a commodity by the community to take advantage. Kopotren Basmalah as the research site is present as one of the real applications of the pesantren Sidogiri which wants to become a boarding school capable of competing in the world of economy. Pesantren Sidogiri modifies the science of religion and economics to give birth to a sharia-based retail company. A phenomenon that develops in this business, religion is used as a media or tool to sell products from the business. This study uses a qualitative method with phenomenology. The results show that the public perception of the branding of "syari'ah" conducted by the Basmalah copontren namely; loyal oriented customer, performing image, santri entrepreneurship, a place for social piety and debating beliefs in the business of buying and selling.
Tantangan dan Strategi Pengembangan Lembaga Jasa Keuangan Non Bank Syariah di Era Disrupsi Ekonomi Niswa, Harisatun
An-Nisbah: Jurnal Perbankan Syariah Vol. 4 No. 1 (2023): Jurnal An-Nisbah: Perbankan Syariah
Publisher : PRODI PERBANKAN SYARIAH INSTITUT AGAMA ISLAM (IAI) SUNAN KALIJOGO MALANG

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Abstract

Lembaga keuangan syariah merupakan komponen utama dalam penyelenggaraan sistem keuangan berbasis syariah. Keberadaannya kini telah diakui dalam kancah perekonomian dunia. Dalam konteks tersebut, lembaga keuangan syariah dihadapkan pada era disrupsi yang menuntut adanya persaingan secara bebas dan inovasi produk yang memanfaatkan perkembangan teknologi. Studi ini menganalisis tentang tantangan serta strategi pengembangan lembaga keuangan syariah pada era disrupsi. Metode yang diaplikasikan pada penelitian ini adalah penelitian kualitatif dengan teknik literature dan sumber bacaan lainnya. Hasil penelitian menunjukkan bahwa keberadaan lembaga keuangan syariah pada era disrupsi sangat memberikan dampak kepada perekonomian. Di era disrupsi ada beberapa tantangan yang harus dihadapi serta strategi yang digunakan untuk mampu mempertahankan keberadaan lembaga keuangan syariah.  
Determinants of food producers’ intentions to obtain halal certification: An integrated TPB–halal model in Bali, Indonesia Niswa, Harisatun; Diana, Ilfi Nur; Yuliana, Indah
Journal of Islamic Economics Lariba Vol. 12 No. 1 (2026)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol12.iss1.art5

Abstract

IntroductionHalal certification has become increasingly important for food producers operating in non-Muslim-majority destinations such as Bali, where Muslim tourism continues to expand. Although numerous studies investigate halal consumption behavior, research examining producers’ intentions to obtain halal certification remains limited. This study extends existing knowledge by integrating halal knowledge and halal awareness into the Theory of Planned Behavior to explain certification intentions among food-sector entrepreneurs.ObjectivesThe study aims to identify and analyze the determinants influencing food producers’ intentions to obtain halal certification in Bali by assessing the roles of attitude, subjective norms, perceived behavioral control, halal knowledge, and halal awareness within an integrated behavioral framework.MethodA quantitative research design was employed, involving 150 food producers selected using non-probability sampling. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling. Measurement and structural models were assessed to evaluate validity, reliability, and the significance of hypothesized relationships.ResultsThe findings show that all five determinants—attitude, subjective norms, perceived behavioral control, halal knowledge, and halal awareness—positively and significantly affect producers’ intentions to obtain halal certification. The model explains 85.9 percent of the variance in intention, demonstrating strong predictive power. The results highlight the combined influence of cognitive, social, and religious factors in shaping certification decisions.ImplicationsThe study provides theoretical contributions by expanding the Theory of Planned Behavior with halal-specific constructs and offers practical insights for policymakers, certification bodies, and industry stakeholders in promoting halal certification through education, technical assistance, and supportive regulatory frameworks.Originality/NoveltyThis research provides a comprehensive behavioral model for understanding halal certification intentions in a minority-Muslim tourism context, offering new insights into how halal knowledge and awareness strengthen producers’ decisions to pursue formal certification.
Co-Authors Baharun, Hasan Ilfi Nur Diana Indah Yuliana