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Implementasi Konsep Responsible Tourism Marketing (RTM) di Desa Wisata Jatimulyo Kabupaten Kulonprogo, Yogyakarta Dewi, Roels Ni Made Sri Puspa
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata (On Progress)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.340

Abstract

Jatimulyo Tourism Village has many naturaltourism objects, cultural and is supported by local culinery. The existence of many attractions presents a new problem in the form of competition between attractions that bring tourists as much as possible without regard to the carrying capacity of the environment. The research objective is to identify the marketing plan consisting of marketing mix analysis (7P), STP and the implementation of Responsible Tourism Marketing (RTM). The method of collecting data uses direct observation, interviews and documentation. Determination of the sample using Snowball Sampling with 20 people sampling consisting of managers of tourist attractions and somelocal community who work on these attractions. Data analysis uses interactive models, namely: data collection, data reduction, data display and drawing conclusions. The results showed that tourism products owned by Jatimulyo Tourism Village strongly support the implementation of the RTM. Tourism activities such as: cave trekking, learning local culinary, swimming in waterfalls, take some photos and exploring the village. The application of RTM is a solution to deal with competition between attractions because they have to pay attention to the carrying capacity and nature conservation.
Local Community Participation Beraban Village in The Management of Tanah Lot Tourism Object Kediri District Tabanan Regency, Bali Dewi, Roels Ni Made Sri Puspa; Priyambodo, Tri Kuntoro; Irwan, Siti Nurul Rofiqo
Stupa Vol 1 No 1 (2019): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.1.1.14-24

Abstract

The community as the main actor in the management of tourist attractions is very important in tourism development. The role of community can be as a medium to preserve the social cultural values ​​in these attractions. Tanah Lot tourism attraction is one of the biggest tourist attractions in Bali which has a high number of tourist visits. Tanah Lot is managed by two parties, namely the Government of Tabanan Regency and the local community of Beraban Village. The purpose of this study was to measure the stage of community participation in the management of Tanah Lot. Community participation in the management of Tanah Lot attractions in the planning stage, the score is 2.25, the implementation stage is 4.35, the benefit-taking stage is 4.72 and the supervision stage is 4.14. The high level of community participation at the implementation, benefit-taking, supervision and evaluation stages is due to the management of Tanah Lot handed over to the Customary Village (Desa Adat). The lowest stage of community participation in management of Tanah Lot is the planning stage. The low level of community participation at this stage is due to three factors: cooperation agreement, internal factor and external factor of the community.
Community Empowerment in Tourism Management at Kampung Flory,Tridadi Village, Sleman Regency, Yogyakarta Dewi, Roels Ni Made Sri Puspa; Yutsi, Surya Pratama
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.675

Abstract

Community empowerment is needed in every management of the tourism industry. Kampung Flory has been developed for a long time and benefits the community. The tourist attractions that Kampung Flory owns are quite diverse and offer many choices to tourists. This study aims to examine community empowerment in the management of destinations in Kampung Flory followed by organizing a management model according to the tourism institutions in Kampung Flory. This study uses a quantitative approach. Methods of data collection are carried out by observation, questionnaires, and literature study with the number of respondents being 123 people. Data analysis methods using descriptive statistical analysis methods assisted by a Likert scale. The results of this study indicate that social empowerment and economic empowerment for the people of Kampung Flory are good. The average score of all these variables is 3.56 indicating that the community strongly agrees with empowerment because from the initial stage to the tourism development stage in Kampung Flory is carried out all by the community. The form of community empowerment in Kampung Flory is in the form of community involvement in the management of tourism objects such as recruitment as labor and opening a business in the tourist area of Kampung Flory.
GASTRONOMIC TOURISM STUDY OF DJEJAK RASA AS A TOURIST ATTRACTION IN THE CULINARY EXPLORATION IN YOGYAKARTA Dewi, Roels Ni Made Sri Puspa; Yovanca, Elzishilla Aline; Utami, Nisa Rahmaniyah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2024): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.2249

Abstract

Djejak Rasa is a business built to introduce Yogyakarta culinary tourism from a gastronomic perspective. This business is a place to get to know more about Yogyakarta specialties. Therefore the purpose of this research was to study Djejak Rasa in introducing culinary tourism to tourists. Djejak Rasa has programs that have been implemented so far, namely Kelana Rasa, Ruang Rasa, and Curation Rasa. The research method used is descriptive qualitative research. Methods of data collection through participant observation, interviews, and documentation. The informant determination technique used purposive sampling. The number of informants, namely all managers and tourists who did gastronomic tours with Djejak Rasa, totaled 18 people. The method of data analysis is assisted by the process and stages of observation which consist of selection, recording, a series of behaviors and situations as well as empirical objectives. These stages are carried out until the data is fulfilled and the data analysis process is complete. The result of this research is that tourists can get to know more about cuisine and the stories contained therein. One of the Kota Gede Taste Search programs is one of the intensive tours conducted by Djejak Rasa. This trip takes approximately 4 to 5 hours. At least seven tourist attractions were visited, namely the Mataram Coffee Barn, the Waru Flower Production House, Legi Kota Gede Market, the Gede Mosque Area, and the King's Tomb of Mataram and Between the Two Gates. Every place visited provides educational tours, both historical tours and cultural gastronomy tours. Gastronomic tourism such as to learn about the names of food, its ingredients, how to process it, how to serve it, the properties and benefits of food as well as its stories and philosophy.