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All Journal Media Wisata Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Global Research on Tourism Development and Advancement (GARUDA)
Dewi, Roels Ni Made Sri Puspa
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Transportation Other

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Implementasi Konsep Responsible Tourism Marketing (RTM) di Desa Wisata Jatimulyo Kabupaten Kulonprogo, Yogyakarta Dewi, Roels Ni Made Sri Puspa
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata (On Progress)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.340

Abstract

Jatimulyo Tourism Village has many naturaltourism objects, cultural and is supported by local culinery. The existence of many attractions presents a new problem in the form of competition between attractions that bring tourists as much as possible without regard to the carrying capacity of the environment. The research objective is to identify the marketing plan consisting of marketing mix analysis (7P), STP and the implementation of Responsible Tourism Marketing (RTM). The method of collecting data uses direct observation, interviews and documentation. Determination of the sample using Snowball Sampling with 20 people sampling consisting of managers of tourist attractions and somelocal community who work on these attractions. Data analysis uses interactive models, namely: data collection, data reduction, data display and drawing conclusions. The results showed that tourism products owned by Jatimulyo Tourism Village strongly support the implementation of the RTM. Tourism activities such as: cave trekking, learning local culinary, swimming in waterfalls, take some photos and exploring the village. The application of RTM is a solution to deal with competition between attractions because they have to pay attention to the carrying capacity and nature conservation.
Community Empowerment in Tourism Management at Kampung Flory,Tridadi Village, Sleman Regency, Yogyakarta Dewi, Roels Ni Made Sri Puspa; Yutsi, Surya Pratama
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.675

Abstract

Community empowerment is needed in every management of the tourism industry. Kampung Flory has been developed for a long time and benefits the community. The tourist attractions that Kampung Flory owns are quite diverse and offer many choices to tourists. This study aims to examine community empowerment in the management of destinations in Kampung Flory followed by organizing a management model according to the tourism institutions in Kampung Flory. This study uses a quantitative approach. Methods of data collection are carried out by observation, questionnaires, and literature study with the number of respondents being 123 people. Data analysis methods using descriptive statistical analysis methods assisted by a Likert scale. The results of this study indicate that social empowerment and economic empowerment for the people of Kampung Flory are good. The average score of all these variables is 3.56 indicating that the community strongly agrees with empowerment because from the initial stage to the tourism development stage in Kampung Flory is carried out all by the community. The form of community empowerment in Kampung Flory is in the form of community involvement in the management of tourism objects such as recruitment as labor and opening a business in the tourist area of Kampung Flory.
Co-Authors Siti Nurul Rofiqo Irwan Tri Kuntoro Priyambodo Yovanca, Elzishilla Aline Yutsi, Surya Pratama