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All Journal JURNAL PENDIDIKAN TAMBUSAI Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris MAHADAYA Jurnal Bahasa, Sastra, dan Budaya
Tawami, Tatan
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris

 1 
SEMANTIC PROFILE OF UNIVERSITY’S VISION AND MISSION: A PROSPECTIVE CASE STUDY Tawami, Tatan
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 10 No. 1 (2021): Februari 2021
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v10i1.4701

Abstract

This paper proposes the semantics of product functions in a private university in Indonesia. The so-called product of the university is the Vision and Mission that carries intended and aligned message to its target readers/customers. Therefore, this research aims at mapping the semantic profile of University’s Vision and Mission. Analysing this issue, qualitative-descriptive method was implemented to break-down the message of the product function. The results showed that the product clusters the message into general structure of the product, open word class clustering, and word clustering based on meaning association. The semantics then voluntarily specifies particular strategies based on its meaning association. Additionally, the findings suggested that the product function was discovered by analysing the descriptive words in the Vision and Missions. From this discovery, the product can then be mapped into its function class and type. This then specifies possible strategies implemented in “marketing” the product. From the result, it can be concluded that mapping out the message and strategy of the product can best aid universities in improving their language design in every product they have.
Mental Binary Opposition of Wednesday and Enid in Wednesday Series S1 Episode 1 and 4 Ambarwati, Nisrina Dewi; Tawami, Tatan
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 13 No. 1 (2024): Februari 2024
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v13i1.12268

Abstract

This research aims to analyze the binary opposition present in the characters of Wednesday and Enid in the Wednesday Addams series season 1: episode 1 and 4. This research finds the binary opposition between these characters and uncovers their meanings, drawing upon Levi Strauss’s theory of binary oppositions. The descriptive qualitative method is employed, and scenes and English subtitles from the Wednesday Addams series season 1: episodes 1 and 4, available on Netflix, are used as the data source. The research identifies four opposing mental states: darkness and lightness, taciturnity and talkativeness, rigid and flexible, and indifference and care. Wednesday Addams exhibits unique mental states compared to other characters, particularly Enid, her best friend. Each of these four opposing mental states carries meaning beyond their mental states. Keywords: Binary Opposition, Mental State, Characters, Character’s Meaning
DEPICTION OF FEMINISM CONCEPT IN DISNEY ANIMATED MOVIE: ENCANTO 2021 Salamina, Lugina Ayu; Tawami, Tatan
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 12 No. 1 (2023): Februari 2023
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v12i1.8938

Abstract

This paper is entitled "Depiction of feminism concept in Disney animated movie: Encanto 2021". The goal of this paper is to describe how the concept of Feminism is portrayed and which feminisms appear in the Disney animated film Encanto. As a result, the concept of Feminism is the object of this research. In this regard, the data used in this study are those related to the concept of feminism, and they are taken from a conversation between characters in the film. The movie script transcription is used to qualify this study in addition to the conversation transcription. The qualitative-descriptive method is used to describe data and analysis in a structured manner. The qualitative research method is used to generate descriptive data in the form of sentences and paragraphs. Based on the analysis, Encanto’s women characters are identified as independent woman and has a several feminism values in themselves, such as liberal feminism value, ecofeminism value, and also socialist feminism value. Keywords: Animated movie, Encanto, Feminism
Unraveling the Power of Video Content and Unleashing Engagement as Multimodal Texts in Indonesia Sari, Retno Purwani; Tawami, Tatan; Zahratunnisa, Zaenab; Mustika, Rizki Taufik
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 12 No. 2 (2023): Agustus 2023
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v12i2.10307

Abstract

This study intends to investigate the level of viewer engagement in co-produced video. The focus is primarily on the performance of the video content. How video engagement promotes video’s effectiveness is an issue of practices in the measurement and improvement of persuasive technology. The video content, as a multimodal text, has the power to change viewer’s attitudes and behaviors. In addition, studies noted that viewer engagement is necessary to determine the success of video content creation for specific purposes, for example, creating brand equity. Using the Video Dokumenter Pengabdian kepada Masyarakat Program Insentif Kemendikbud 2022 as a case study, Kalodikis’ model was applied to measure audience engagement. Questionnaires collected at a single point in time were used to illustrate participant’s assumptions. A cross-sectional qualitative study with interaction analysis was applied to describe video engagement metrics and how they correlated to participants’ evaluations of the video. The results highlight multiple images displayed in sequential order and show that audio reinforces the message conveyed in the visual and verbal elements of the scheme. Message framing is created through frame per second, image resolution, bit depth, and time. The obtained results indicate that there is still room for improvement. Keywords: Video content, Multimodal text, Video engagement, Viewer engagement
Myths in Online Dating’s Hodiernal Expressions Tawami, Tatan; Sari, Retno Purwani
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 15 No. 1 (2026): Februari 2026
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/hcc1az96

Abstract

This research aims to decode the sign system encoded in online dating hodiernal expressions. The decoding process involves Barthes' semiotic analysis of myths, structured in expressions, which reveals the connotative meaning and code system underlying these expressions. A qualitative descriptive method was used to analyze the data. The signs were decoded using Barthes' semiotic code to reveal their denotative meaning, which was then expanded into connotative meaning and the code system to expose the myths embedded in the expressions. The findings suggested that the myths were constructed through relations among connotative meanings and code systems. Four of the five code systems were identified; the semantic code system was the majority code, creating connotative meanings, and the others were proaretic, cultural, and symbolic codes. From this research, it can be concluded that the encoded message in expressions carries not only their literal meaning but also their relation to the outside world, namely, their connotative meanings. Therefore, these findings are expected to facilitate the interpretation of all recognized signs, thereby making meaning-making easier. Keywords: Online Dating, Myths, Hodiernal Expressions, Connotative Meaning
Co-Authors Ambarwati, Nisrina Dewi Bustam, Muhammad Rayhan Habibah, Husnun Ichsanul Hakim, Muhammad Rifqi Jannah, Salwa Raudhatul Mustika, Rizki Taufik Nungki Heriyati Park, Jihun Prihandini, Asih Purwani Sari, Retno Putra, Shiva Dermawan Salamina, Lugina Ayu Taufan, Azhar Shakti Veithzal Rivai Zainal Wati, Tiara Cantika Zahratunnisa, Zaenab