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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Multidisiplin Sahombu
Qonaah, Siti
Unknown Affiliation
Arts Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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STRATEGI MARKETING KOMUNIKASI CV. QUANTUM TECH DALAM MEMPUBLIKASIKAN MESIN JAHIT JUKI Qonaah, Siti; Bakiyah, Horidatul; Ramadhany, Nia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 2 (2021)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Dalam dunia di era modern dan sudah berkembang seperti sekarang, persaingan bisnis semakin meningkat. Contohnya dalam bidang sektor industri, salah satu dunia fashion komponen industri yang paling besar peranannya di Indonesia adalah sektor industri garmen yang merupakan salah satu sektor andalan yang memiliki kontribusi cukup besar terhadap perekonomian nasional di Indonesia. Untuk mendukung perkembangan sektor garmen di Indonesia, CV. Qunatum Tech menggelar pameran industri di bidang garmen. Banyaknya perusahaan pesaing di bidang event organizer, membuat Marketing Komunikasi harus mempunyai strategi dalam menyelenggarakan pameran tersebut. Penulis menggunakan metode penelitian kualitatif – deskriptif, yang dilakukan dengan cara observasi, wawancara dan dokumentasi. Landasan teori yang digunakan yaitu teori strategi public relations, special event dan event. Kesimpulan dari penelitian ini menunjukkan bahwa strategi marketing komunikasi yang digunakan dalam menyelenggarakan pameran mesin jahit juki yaitu untuk mempublikasikan produk mesin jahit ke masyarakat luas dan pembisnis di bidang industri garmen. Pameran yang diselenggarakan oleh CV. Quantum Tech pada tanggal 22-25 Agustus 2019 ini dapat dikatakan berhasil dengan banyakanya pengunjung yang memesan produk mesin jahit juki.
CSR Strategy of PT Bank Rakyat Indonesia (BRI) in Supporting the Indonesia ASRI Movement Program in Kedonganan Village, Badung, Bali Giantika, Gan Gan; Qonaah, Siti
Jurnal Multidisiplin Sahombu Vol. 6 No. 03 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Bali serves as a barometer that reflects Indonesia’s overall condition, particularly in terms of environmental quality and tourism, including the issue of plastic waste. For nearly two decades, Kuta Beach has functioned as a visible showcase of seasonal marine debris accumulation along the coastline. Oceanographic modeling research conducted at nearly 50 observation points across Bali in 2017, 2019, and 2020 produced relatively consistent findings. Using the CSIRO method, plastic waste is categorized into two types, namely fragmented and intact waste. The Indonesia ASRI Movement is a strategic national program initiated during the administration of President Prabowo Subianto, aiming to improve the quality of life of the community. In this context, PT Bank Rakyat Indonesia (BRI) implements its Corporate Social Responsibility (CSR) strategy to support the Indonesia ASRI Movement in Kedonganan Village, Badung, Bali. This study employs a qualitative methodology with a case study approach. Data collection techniques include observation, documentation, and literature review. The CSR strategy implemented by PT BRI in supporting the Indonesia ASRI Movement in Kedonganan Village involves beach clean-up activities aimed at promoting environmental sustainability. Hundreds of volunteers, consisting of BRI employees and local community members, actively participated in waste collection efforts along the Kedonganan Beach area, covering approximately 8,250 m². Through this initiative, BRI Peduli successfully collected 931.16 kg of inorganic waste, with a potential reduction of CO₂ emissions amounting to 2.19 tons. The CSR strategy of PT BRI in supporting the Indonesia ASRI Movement through sustainable beach clean-up initiatives has demonstrably generated positive impacts across multiple dimensions, including social, economic, and environmental aspects within the community.
Co-Authors Gan Gan Giantika Horidatul Bakiyah Ramadhany, Nia