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STRATEGI PUBLIC RELATIONS RUMAH SAKIT CINTA KASIH TZU CHI DALAM EMPLOYEE RELATIONS Suryani, Ita; Bakiyah, Horidatul; Indarsih, Mike; Efendi Dabukke, Rikardo
Jurnal Akrab Juara Vol 4 No 5 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

This research entitled "Public Relations Strategy Hospitals Charity Tzu Chi In Employee Relations". Ineffective employee relations as well as services that are less good at the hospital Charity Tzu Chi will result in failure which can result in a negative impact against the hospital itself. The above problems will be solve by making an activity that is build and educate employees in order to always be able to work better in serving the patients and can be more compact in each process in the works. This research uses the scientific research method of characteristics are rational, empirical and systematic way. where in it include observation, interviews and so forth that serves to complete the research well and true. The data obtained in the research results of the Tzu Chi kegitan Camp that is add to it insights participants, add to the cohesiveness of the participants as well as the Committee's activities. The participants also willing when employee relations activities as has been done will be done again, because the participants admitted to obtain the many benefits that can be done in the workplace and in the environment. Tzu Chi Camp activity can be arranged well done and has a wonderful benefit. It seens from the employee who more diligent, compact andappreciate with the others. They keep environment well and keeping health with the vegetarian.
Tindakan Politik Perempuan PKS Dalam Kaderisasi Horidatul Bakiyah
Jurnal Komunikasi Vol 9, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.301 KB) | DOI: 10.31294/jkom.v9i2.4481

Abstract

Humans act with regard to all things and directs its behavior observed in the act as it is interpreted. The political actors are women who are on the Islamic-based political organization that PKS run regeneration. Recruitment function as a function that is executed in the PKS women regeneration. The involvement of women in the political sphere and democracy should be a requirement, so as to give birth to the protection of the rights and interests of women. This study using Alfred Scutz theory that social science thinking is closely related to various forms of interaction which is essentially political communication in society that women's political action. The symptoms in the social world is nothing but an object of formal study (focus of interest) of social phenomenology, namely the women's first political action, which is both a motive for the actions, and the third mainstreaming women's consciousness. The paradigm used in this research were interpretative paradigm and approach used is a qualitative approach , whereas the method used in this study is the phenomenological method. In this study  the writes found that in women's political action PKS divided into three normative action , aggressive action , and collaborative action . While the women's political motives are involved and merged into PKS divided into two , in order to motive and because motive . And women's political consciousness of PKS in the regeneration grouped into consciousness supervision ( on the surface ) and consciousness underground ( below the surface ) Keywords: Actions, Motif, Consciousness, Politics, Women, Regeneration
STRATEGI PUBLIC RELATIONS PT HONDA MEGATAMA KAPUK DALAM CUSTOMER RELATIONS horidatul bakiyah
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8205

Abstract

The development of information and communication technology is increasingly growing. Today's society is so spoiled by the many types of communication media, and one of the most interesting people in Indonesia today is Instagram social media. Many positive things can be explored from Instagram, and one of the most used by people in Indonesia is as a medium for doing business online. Many of the offline-based companies are now using Instagram to show the existence of their companies in the world of social media. Likewise with PT. Honda Megatama Kapuk participated in utilizing Instagram as a strategy in customer relations. PT. Honda Megatama Kapuk itself is a company engaged in the automotive sector. The research was conducted with qualitative research methods, where the technique of collecting data through the stages of observation, in-depth interviews, literature studies and documentation. The results show that the strategy of using Instagram social media in Customer Relations is very effective in reaching customers who are active in social media, making it easier for companies to disseminate information about products and company operations. Through Instagram, customers feel more familiar and close to the company so that it has a positive impact on the company in monitoring what information needs are needed by loyal customers.Keywords: Public Relations Strategy, Customer Relations, Instagram
STRATEGI HUMAS PT PERKASA LESTARI PERMAI DALAM MENJALANKAN PROGRAM CSR PEMBANGUNAN MCK LAYAK PAKAI DI LINGKUNGAN SEKITAR KAMPUNG RUKUN BINAAN APARTEMEN AEROPOLIS Ita Suryani; Horidatul Bakiyah; Mike Indarsih; Egi Cahya Pamungkas
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 3 (2020): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Persoalan penyakit yang sering menjadi keluhan masyarakat yang dengan mudah menyerang masyarakat karena faktor pola hidup yang tidak bersih dan tidak sehat yang dapat menyebabkan bahaya pencemaran lingkungan. Dampak yang ditimbulkan tentunya dapat mengganggu pemilik atau penghuni apartemen dengan aroma yang tidak sedap yang ditimbulkan dari kampung rukun dikarenakan kampung rukun tidak memilik MCK di masing-masing rumahnya. Dengan demikian, bersama PT Perkasa Lestari Permai yang merupakan perusahaan yang bergerak di bidang property, Program CSR Pembangunan MCK akhirnya dapat terlaksana selama kurang lebih 3 bulan. Penulis menggunakan metode penelitian kualitatif deskriptif, yang pengumpulan datanya dilakukan dengan cara observasi, wawancara, kepustakaan dan dokumentasi. Dengan berjalannya Program CSR Pembangunan MCK penulis membuat kesimpulan dengan adanya pembangunan ini warga sudah dapat meningkatkan kesadaran dan kebiasaan dalam menerapkan pola hidup bersih dan sehat, seperti tidak membuang air besar sembarangan lagi ditempat yang tidak seharusnya. Perusahaan ingin masyarakat menjaga pembangunan yang sudah dibuat
STRATEGI KOMUNIKASI PUBLIC RELATIONS APARTEMEN REGATTA VB DALAM HANDLING COMPLAINT Ita Suryani; Horidatul Bakiyah; Paryono Paryono
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 2 (2020): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

As a tenant relation who performs the role of public relations in an apartment certainly knows that building the trust of residents is one of the most important factors in achieving the success of managed apartments. And maintaining good relations with residents is one of the factors in how to be able to maintain tenants. The new apartment and management building has a huge potential for complaints from inside or outside. This has an impact on the emergence of residents' distrust regarding management's ability to manage building operations. The public relations communication strategy is expected to be able to bridge the relationship between the occupants and the building manager in building the residents' trust in order to create a harmonious relationship. The author uses qualitative-descriptive research methods conducted by interview and in-depth observation directly with related parties. The conclusion from the research carried out is that public relations communication strategy in two-way communication is very important, with a face-to-face model or through the media is important in relationship management. Two-way communication can be smooth, there is mutual understanding where the apartment management can consider the welfare of residents.
STRATEGI MARKETING KOMUNIKASI CV. QUANTUM TECH DALAM MEMPUBLIKASIKAN MESIN JAHIT JUKI Siti Qonaah; Horidatul Bakiyah; Nia Ramadhany
Jurnal Akrab Juara Vol 6 No 2 (2021)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Dalam dunia di era modern dan sudah berkembang seperti sekarang, persaingan bisnis semakin meningkat. Contohnya dalam bidang sektor industri, salah satu dunia fashion komponen industri yang paling besar peranannya di Indonesia adalah sektor industri garmen yang merupakan salah satu sektor andalan yang memiliki kontribusi cukup besar terhadap perekonomian nasional di Indonesia. Untuk mendukung perkembangan sektor garmen di Indonesia, CV. Qunatum Tech menggelar pameran industri di bidang garmen. Banyaknya perusahaan pesaing di bidang event organizer, membuat Marketing Komunikasi harus mempunyai strategi dalam menyelenggarakan pameran tersebut. Penulis menggunakan metode penelitian kualitatif – deskriptif, yang dilakukan dengan cara observasi, wawancara dan dokumentasi. Landasan teori yang digunakan yaitu teori strategi public relations, special event dan event. Kesimpulan dari penelitian ini menunjukkan bahwa strategi marketing komunikasi yang digunakan dalam menyelenggarakan pameran mesin jahit juki yaitu untuk mempublikasikan produk mesin jahit ke masyarakat luas dan pembisnis di bidang industri garmen. Pameran yang diselenggarakan oleh CV. Quantum Tech pada tanggal 22-25 Agustus 2019 ini dapat dikatakan berhasil dengan banyakanya pengunjung yang memesan produk mesin jahit juki.
STRATEGI KOMUNIKASI PUBLIC RELATIONS PT CAKRA MAHKOTA DALAM CUSTOMER RELATIONS Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 3 No 1 (2022): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i1.1352

Abstract

PT Cakra Mahkota is one of the companies engaged in Media Communication Services Outside Griya which was founded in 2004 in Jakarta. PT Cakra Mahkota was born in the midst of rapid growth and is developing in the Outside Griya Media industry or better known as Out Of Home Adv (OOH) in Indonesia. With experience in the field of Adv. Print Media more than 10 years. Cakra Mahkota Company provides GRIYA OUTDOOR COMMUNICATION MEDIA SOLUTIONS for industries or companies that will communicate brands, information about products offered according to the target, tailored to the needs of customers in the Dejabodetabek region of Indonesia. PT Cakra Mahkota is a company engaged in services and products. Where the role of PR is hired to build, develop and establish good relations between Customer Relations. The approved product is Bilboard or a service called advertising. While services help customers in receiving advertisements that PT Cakra Mahkota conveyed, a company must establish a harmonious relationship with its customers and company relations. Keywords: Public Relations, PR Strategy. External Public
STRATEGI KOMUNIKASI BIMBA AIUEO UNIT GAMBAS DALAM UPAYA MENSOSIALISASIKAN PENTINGNYA MENUMBUHKAN MINAT BACA DAN BELAJAR ANAK SEJAK USIA DINI Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.404 KB) | DOI: 10.54895/jkb.v2i2.1011

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Kurangnya minat baca dan belajar pada anak Indonesia berdampak pada menurunnya daya nalar dan kritis pada anak, Pentas baca BIMBA AIUEO sendiri adalah suatu kegiatan khusus dalam Hubungan Masyarakat yaitu program wajib satu tahun sekali yang harus dilaksanakan disetiap unit BIMBA AIUEO masing-masing dan salah satunya unit BIMBA AIUEO Gambas yang mengadakan acara pentas baca yang bertujuan menjalankan Misi BIMBA AIUEO yaitu mensosialisasikan pentingnya menumbuhkan minat baca dan belajar anak sejak usia dini serta dapat meningkatkan kreativitas anak dan menumbuhkan keberanian anak untuk tampil ditempat umum. Metode penelitian yang digunakan oleh penulis adalah melalui metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, studi pustaka dan dokumentasi. Penelitian ini menyimpulkan bahwa pentingnya menumbuhkan minat baca dan belajar pada anak harus ditumbuhkan sejak usia dini karena di usia dini adalah masa golden age dan critical period, tumbuhnya minat baca dan belajar pada anak akan berdampak sampai mereka dewasa dan dapat berkontribusi dalam kemajuan Negara Indonesia. Kata Kunci: Strategi Komunikasi, Sosialisasi, Special Event
IDENTIFIKASI FUNGSI KEHUMASAN UNIVERSITAS MUHAMMADIYAH JAKARTA (Studi Kasus Pandangan Koalisi Dominan Universitas Muhammadiyah Jakarta Terhadap Fungsi Kehumasan Universitas Muhammadiyah Jakarta) Horidatul Bakiyah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 3 (2019): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Identifikasi merupakan suatu hal mengenali, menentukan identitas (orang, benda, dan sebagainya). Tujuan dilaksanakannya identifikasi adalah untuk menelaah dan memberikan gambaran tentang suatu organisasi atau unit terkait lainnya. Didalamnya terdapat sepuluh hal apa saja yang harus dilakukan oleh seorang humas yang dianggap sebagai Humas yang ideal dan Unggul. Tertera dalam buku karangan James E. Grunig, Excellent Public Relatiopns and Effective Organizations. Penelitian ini menggunakan metode kualitatif dengan menggunakan teknik studi kasus. Pengumpulan data dengan melakukan wawancara mendalam kepada Koalisi Dominan (Top Management) dan Pimpinan Humas secara structural di Universitas Muhammadiyyah Jakarta. Data hasil wawancara dianalisi secara desckriptif melalui kata-kata dari hasil pengamatan. Berdasarkan hasil penelitian, Identifikasi fungsi kehumasan Biro Humas dan Kerja Sama dipandang sudah baik serta diharapkan dapat mengembangkan peran dan fungsinya, serta secara struktural Humas bisa berdiri sendiri dan terpisah dari fungsi managemen lainnya seperti bagian Promosi dan Kerja Sama.
PENERAPAN COMPANY PROFILE PT. GRIYA IDOLA INDUSTRIAL REAL ESTATE DALAM CUSTOMER RELATIONS Horidatul Bakiyah; Fajar Diah Astuti; Hani Yuniani; Mike Indarsih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 1 (2023): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i1.2023

Abstract

Penerapan adalah kegiatan yang dilakukan untuk memenuhi kebutuhan penggunanya dan dapatberjalan dengan baik, yang berfungsi sebagai akibat dari adanya kebutuhan manusia dalam usahauntuk mempertahankan serta mengembangkan hidup dan kehidupannya di alam semesta ini,perancangan company profile menjadi penting di dalam sebuah perusahaan karena companyprofile itu sendiri yaitu gambaran umum mengenai diri suatu perusahaan yang hendakmelakukan serangkaian promosi terpadu melalui sebuah buku. Company Profile adalah tulisanpraktisi yang berisi gambaran umum perusahaan. Gambaran ini tidak sepenuhnya lengkap, detaildan mendalam. Perusahaan bisa memilih poin-poin apa saja yang ingin disampaikan secaraterbuka kepada publiknya. Company profile sebagai media komunikasi customer relations,karena customer relations adalah strategi dalam bisnis yang mengintegrasikan proses-proses danfungsi-fungsi internal dengan semua jaringan eksternal untuk menciptakan serta mewujudkannilai bagi para konsumen sasaran secara profitable. Customer Relations ditunjang dengan datapelanggan berkualitas tinggi dan difasilitasi teknologi informasi.