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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Inspirasi Binsis dan Manajemen
Dewi Maharani Purbasari
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG (REBUYING) PADA TOKO KUE YOSIN DI KECAMATAN PLUMBON KABUPATEN CIREBON Amroni Amroni; Dewi Maharani Purbasari; Nurul Aini
Jurnal EBI Vol 1, No 1 (2019): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Catur Insan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v1i1.9

Abstract

Semakin maraknya persaingan dalam dunia bisnis baik dipasar domestik maupun dipasar nasional, mengakibatkan perusahaan berlomba-lomba dalam menciptakan produk atau jasa yang dapat membeli selera para konsumennya. Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan konsumen terhadap minat beli ulang (rebuying). Teknik pengambilan sampel penelitian ini menggunakan teknik kuota sampling. Data diperoleh dengan membagikan kuesioner tentang kepuasan konsumen kepada 100 responden. Teknik analisis data dilakukan dengan menggunakan regresi linier sederhana dan koefesien determinasi. Hasil penelitian menunjukkan bahwa diperoleh Angka R sebesar 0,583 (a) bahwa korelasi antara kepuasan konsumen dengan minat beli ulang (Rebuying) termasuk dalam kategori kuat besarnya R Square atau koefisien determinasi adalah 0,340. Angka tersebut menunjukan besarnya pengaruh kepuasan konsumen terhadap minat beli ulang (Rebuying) adalah 34,0%. Nilai signifikansi variabel kepuasan konsumen ssebesar 0,000 0,05 dan nilai t hitung t tabel yaitu 7.102 1.984, yang berarti secara signifikan variabel kepuasan konsumen berpengaruh terhadap variabel minat beli ulang (rebuying). Hasil penelitian ini diharapkan memberikan masukan dan kontribusi kepada toko kue Yosin, dalam hal ini sangat perlu dan penting untuk selalu memuaskan konsumennya.Kata kunci: Kepuasan,Konsumen, Rebuying, Produk
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Pembelian Ulang Dewi Maharani Purbasari; Dewi Laily Permatasari
Jurnal Inspirasi Bisnis dan Manajemen Vol 2, No 1 (2018): JUNI 2018
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (802.236 KB) | DOI: 10.33603/jibm.v2i1.1056

Abstract

Abstract. The purpose of this study is to determine the effect of service quality and customer satisfaction on repeat purchase. The research method used in this research is quantitative research method. Population in this research is consumer of Yogya Grand Cirebon, with total sample counted 100 respondents. The sampling technique used uses purposive sampling. Data collection techniques used in this study is a questionnaire, with the scale measurement instrument using Likert scale. Data analysis technique used is multiple regression. The results showed that there is a significant influence between service quality and customer satisfaction on repeat purchase, partially and simultaneously. Keywords: Service quality ; Customer satisfaction; Repeat purchase Abstrak. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap pembelian ulang. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen Yogya Grand Cirebon, dengan jumlah sampel sebanyak 100 orang responden. Teknik penarikan sampel yang digunakan mennggunakan sampling purposive. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, dengan skala pengukuran instrumen menggunakan skala likert. Teknik analisis data yang digunakan adalah regresi ganda. Hasil penelitian menunjukan bahwa terdapat pengaruh yang signifikan antara kualitas pelayanan dan kepuasan konsumen terhadap pembelian ulang, secara parsial dan simultan.  Katakunci:  Kualitas Pelayanan ; Kepuasan pelanggan; Pembelian Ulang
Electronic Word Of Mouth Saat Penjualan Live Streaming Shopee Dalam Meningkatkan Impulse Buying Purbasari, Dewi Maharani; Respati, Mutia Raras
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2105

Abstract

Technological developments have developed so rapidly and have influenced changes in people's lifestyles towards digital. e-commerce is the electronic trading of goods or services via the Internet and social media. The e-commerce that had the most visitors during the first quarter of 157.97 million was Shopee. Shopee not only provides infrastructure for sellers and buyers to transact but also presents various innovative features to improve the online experience. One feature that is increasingly popular on Shopee is live streaming media, where sellers can broadcast live to promote their products to potential buyers. The purpose of this research is to determine the influence of Electronic Word of Mouth on Impulse Buying, to determine the influence of Live Streaming Sales on Impulse Buying, to determine the influence of Electronic Word of Mouth and Live Streaming Sales together on Impulse Buying. This research uses quantitative methods with a descriptive research approach. With respondents from  University  Pakuan students. The selection of respondents was carried out using a purposive sampling method with a total of 100 respondents based on the Slovin formula calculation. Data collection was carried out through questionnaires and the analysis method used was descriptive analysis, with multiple linear regression testing with the SPSS program. The research results show that Electronic Word of Mouth has a significant effect on Impulse Buying, live streaming has no significant effect on Impulse Buying, and Electronic Word of Mouth and Live Steaming has a significant effect on impulse buying simultaneously.
Electronic Word Of Mouth Saat Penjualan Live Streaming Shopee Dalam Meningkatkan Impulse Buying Purbasari, Dewi Maharani; Respati, Mutia Raras
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2105

Abstract

Technological developments have developed so rapidly and have influenced changes in people's lifestyles towards digital. e-commerce is the electronic trading of goods or services via the Internet and social media. The e-commerce that had the most visitors during the first quarter of 157.97 million was Shopee. Shopee not only provides infrastructure for sellers and buyers to transact but also presents various innovative features to improve the online experience. One feature that is increasingly popular on Shopee is live streaming media, where sellers can broadcast live to promote their products to potential buyers. The purpose of this research is to determine the influence of Electronic Word of Mouth on Impulse Buying, to determine the influence of Live Streaming Sales on Impulse Buying, to determine the influence of Electronic Word of Mouth and Live Streaming Sales together on Impulse Buying. This research uses quantitative methods with a descriptive research approach. With respondents from  University  Pakuan students. The selection of respondents was carried out using a purposive sampling method with a total of 100 respondents based on the Slovin formula calculation. Data collection was carried out through questionnaires and the analysis method used was descriptive analysis, with multiple linear regression testing with the SPSS program. The research results show that Electronic Word of Mouth has a significant effect on Impulse Buying, live streaming has no significant effect on Impulse Buying, and Electronic Word of Mouth and Live Steaming has a significant effect on impulse buying simultaneously.
Co-Authors Amroni Amroni Dewi Laily Purnamasari Nurul Aini Permatasari, Dewi Laily Respati, Mutia Raras