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All Journal Hasanuddin Economics and Business Review Majalah Ilmiah Manajemen
Febrina, Poppy
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Economics, Econometrics & Finance

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SEBAGAI STRATEGI DALAM MENJAGA LOYALITAS PELANGGAN: CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SEBAGAI STRATEGI DALAM MENJAGA LOYALITAS PELANGGAN febrina, poppy; Lestari, Serli
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 12 No 03 (2023): Majalah Ilmiah Manajemen STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

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Abstract

This research aims to examine the concepts of Customer Relationship Management (CRM) which include definitions, objectives, benefits, and the important role of Customer Relationship Management (CRM) in maintaining customer loyalty. This research uses a literature review approach which is expected to be one of the references for customers so that it can be used in the future. Customer Relationship Management (CRM) not only serves to keep customers from moving from one company / product to another, but at the same time it is one of the strategies in getting potential customers, this is because previous customer satisfaction moves to other potential customers, one of which is through WOM (Word Of Mouth). When Customer Relationship Management (CRM) is successfully implemented, it will create customers who are loyal to the company and give a good impression of the company.
THE ANALYSIS OF CREDIT FINANCING OF HOME OWNERSHIP WITH MURABAHAH AT PT. BANK SYARIAH MANDIRI PALEMBANG Fahmi, Muhammad; Febrina, Poppy
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 3, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i3.1547

Abstract

The purpose of this study was to find out whether the housing loan financing (mortgage) at Bank Syariah Mandiri Palembang Branch in accordance with murabaha and to know the process of granting mortgage with murabahah scheme in Bank Syariah Mandiri Branch Palembang to prospective recipients of financing. The research method used was descriptive method that was by collecting the data obtained and then interpret and analyze so as to provide information that can be used to solve the problems encountered. The data used were primary data and secondary data. The results of this study indicate mortgage loans at PT. Bank Syariah Mandiri has been in accordance with the murabahah financing agreement and analysis on PSAK No. 102 concerning Murabahah as the basis of consideration of the Conformity of House Ownership Credit at Bank Syariah Mandiri Palembang Branch Office.
Co-Authors MUHAMMAD FAHMI Serli Lestari, Serli