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Budaya Organisasi dan Kinerja Karyawan: Perspektif Ekonomi Islam Rachmanu, Edvian Ditya; Ridlwan, Ahmad Ajib
Ekspektra : Jurnal Bisnis dan Manajemen Vol 2, No 2 (2018)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.865 KB) | DOI: 10.25139/ekt.v2i2.1222

Abstract

AbstrakSebuah perusahaan berdiri karena mempunyai target, visi dan misi yang ingin dicapai. Selain bersaing pada kualitas produk, perusahaan wajib mengawasi SDM yang terkait dengan pola perilaku, sikap, kebiasaan yang dapat bermanfaat untuk memperkuat kinerja di perusahaan. Penelitian ini bertujuan mengetahui apakah terdapat hubungan antara Budaya organisasi dengan kinerja karyawan pada Bunker Rabbani Pucang Surabaya. Penelitian ini adalah penelitian dengan metode kuantitatif dengan analisis data korelasi rank-spearman. Hasil riset yang dilakukan dengan variabel budaya organisasi dengan indikator inovatif mengambil risiko, memperhatikan detail, orientasi team, agressivitas, bertanggung jawab, bekerja merupakan ibadah, bekerja  azas manfaat dan maslahat,  bekerja  penuh yakin dan optimistis, memperhatikan halal dan haram, dan bersikap tawadzun melalui teknik sampling jenuh dan menggunakan penyebaran kuisioner dapat disimpulkan bahwa budaya organisasi mempunyai hubungan yang signifikan atas kinerja karyawan pada Bunker Rabbani Pucang Surabaya.Organizational Culture and Employee Performance:An Islamic Economic PerspectiveAbstract            A company stands because it has the target, vision and mission to be achieved. In addition to competing on product quality, companies must monitor HR related to behavior patterns, attitudes, and habits that can be useful to strengthen performance in the company. This study aims to determine whether there is a relationship between organizational culture and employee performance in the Rabbani Pucang Bunker Surabaya. This research is quantitative research using rank-spearman correlation data analysis. The results of research conducted with organizational culture variables with innovative indicators of taking risks, paying attention to details, team orientation, aggressiveness, responsibility, work is worship, working principles of benefit and benefit, working full of confidence and optimism, paying attention to halal and haram, and being tawadzun through Saturated sampling techniques and using questionnaires can be concluded that organizational culture has a significant relationship to employee performance in the Pucang Surabaya Rabbani Bunker
Peran Social Brand Engagement Dan Product Quality Terhadap Peningkatan Brand Awareness, Brand Association, dan Purchase Intention Rachmanu, Edvian Ditya; Purnomo, Fajrin; Hartini, Sri
Jurnal Ilmu Manajemen Vol. 12 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n1.p198-210

Abstract

Social brand engagement is essential in the current digital era because interactions between brands and consumers occur conventionally and involve social media, which is the center of public attention. Social media is an interactive platform for customers to interact and engage with other people and brands during various process stages. This research examines the influence of social brand engagement and product quality on brand awareness, brand association, and purchase intention. The study used quantitative methods; primary data was obtained from 116 respondents who are members of the Basketball Lovers Community on Twitter (aged 18–40 years) using Partial Least Square (PLS) as a data analysis technique. The results of this research indicate that Brand Association and Brand Awareness do not significantly influence Purchase Intention. On the other hand, it was found that Product Quality significantly influences Purchase Intention. Apart from that, the research results also show that Product Quality significantly influences Social Brand Engagement. Social brand engagement also plays a vital role in influencing brand association and awareness. This research provides an in-depth understanding of the factors that influence Purchase Intention, emphasizing the critical role of product quality in shaping consumer preferences and the positive contribution of social interactions in building associations and brand awareness.