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All Journal Jurnal Sinar Manajemen SEIKO : Journal of Management & Business Jurnal Manajemen dan Organisasi Review (MANOR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang POMA JURNAL Journal Entrepreneurship Digital
Sari, Novita Kumala
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Sinar Manajemen

 1 
DECISION OF VEHICLE CONSUMER PURCHASE ON STUDENTS IN MAKASSAR CITY Safar, Ilham; Sari, Novita Kumala
Jurnal Sinar Manajemen Vol 5, No 1 (2018): Jurnal Sinar Manajemen
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31934/jsm.v5i1.167

Abstract

This study aims to determine the motive of purchasing hijab decision among female students in Makassar. This study was conducted on female students in Makassar. Purchasing decisions are the demands of problem solving needs faced by consumers. Jilbab is an obligation for a Muslim woman. The current development of headscarf users makes the hijab a popular lifestyle in many circles. Student is one of the consumer of hijab today. This research is a qualitative research with descriptive analysis approach. The data in this study were collected through the technique of Library Research (Library Research) and Field Research (Field Research) by way of Interview and Observation. In this research there are 15 informants who are entirely female students in several campuses in Makassar city. The results of this study conclude that the motive of purchasing hijab decision in female students in the city of Makassar due to the assumption that the appearance of hijab in the current era is increasingly attractive to wear by mixing and covering the hijab with everyday clothes. 
Co-Authors Ayodya, Dinasti Duta Maya Gimbo, Cindy Haritza, Dita Hasniaty, Hasniaty Ilham Safar Kencana, Andi Surya Bharata Mawahda, Istiqomah Meiliska, Alifia Musmahendra Nahdatunnisa, Nahdatunnisa Najiah, Lulu Ainun Nasyirah Nurdin Nurdin, Mutmainnah Ramda, Andi Andika Rumissing, Dodi Syamsul Riyadi Taufiq, Elvina Sari Wahyu Wahyu